Video: Page 192
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Lincoln Financial wants you to 'Give Thanks' this year
New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer."
By Wendy Parish • Nov. 6, 2014 -
Brands sponsor Instagram-like filters on video app Magisto
Filters allow brands to facilitate more user-generated content.
By Wendy Parish • Nov. 6, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Microsoft brand takes a hit when CNN anchors use device as iPad stand
Anchors favored iPads during election night, despite a row of Surfaces at their disposal.
By Wendy Parish • Nov. 5, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
5 big brands help Instagram launch video ads
Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout.
By Wendy Parish • Oct. 30, 2014 -
LA Clippers try to push past Sterling scandal with new campaign
New "Be Relentless" campaign references "walking through fire."
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Tumblr rolls out first auto-play video ads
Before the open launch in November, 11 brands will test out the ads.
By Wendy Parish • Oct. 28, 2014 -
Jim Carrey pokes fun at Matthew McConaughey's Lincoln ads
Three spots spoofed the Lincoln ads throughout the SNL episode Saturday.
By Wendy Parish • Oct. 28, 2014 -
CDW and Charles Barkley together again for Monday Night Football
Ogilvy & Mather is behind the latest "Smart Growth 2.0" spots.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Whole Foods brings out the big guns—its first national ad campaign
In an increasingly saturated market, Whole Foods aims to prove its worth.
By Mattie Quinn • Oct. 21, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
Marketing videos uploaded to Facebook estimated to surpass YouTube
Study shows brands are increasingly bypassing YouTube and going straight to Facebook.
By Wendy Parish • Oct. 19, 2014 -
Sitcom's fictional agency creates ads for real brands
The Finnish sitcom 'Buy This!' integrates ads for real brands that run outside the show.
By Wendy Parish • Oct. 15, 2014 -
Roku builds highly targeted video ad network
The device will sell advertising to marketers and agencies next to content from 1,800 partners.
By Wendy Parish • Oct. 15, 2014 -
North Face drops the floor out from under its customers
A bold marketing stunt in South Korea forces store visitors to face fears.
By Wendy Parish • Oct. 14, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Latest development in news delivery: Reuters.TV
Ad-supported digital service would deliver news video created specifically for the platform.
By Wendy Parish • Oct. 6, 2014 -
France takes a new approach to marketing Netflix
After being met with fear and skepticism, Netflix is teaming up with France's biggest telecom provider to ease the cultural divide.
By Mattie Quinn • Oct. 2, 2014 -
Candy giant teams up with Google for ad spots
Mondelez International, a food and beverage conglomerate, will be making video spots with Google.
By Mattie Quinn • Oct. 1, 2014
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