Video: Page 192
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Facebook photo posts reportedly only have a 4 percent organic reach
Photo posts on Facebook now have the lowest organic reach, with video posts performing twice as well.
By Wendy Parish • Feb. 16, 2015 -
Retrieved from Target on March 04, 2013
Technical glitch or not, Netflix hits marketing gold with 'House of Cards' release
The incident shows that sometimes the best marketing is accidental.
By Mattie Quinn • Feb. 12, 2015 -
By carmichaellibrary [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Deep Dive
Marketing Dive's favorite ads commemorating Black History Month
These companies know the right way to bring awareness to the month.
By Wendy Parish • Feb. 11, 2015 -
General Electric turns focus from Vine to Snapchat
Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content.
By Wendy Parish • Feb. 10, 2015 -
Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic
A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show.
By Wendy Parish • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Even Conde Nast is leveraging YouTube stars
The publisher inked a deal with a YouTube beauty guru, and reportedly has plans to work with more.
By Mattie Quinn • Feb. 9, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
The Super Bowl ad winner is: Always' #LikeAGirl
Spot generated the most engagement and sharing of any Super Bowl spot.
By Wendy Parish • Feb. 3, 2015 -
YouTube completes it's first ever halftime show—was it a success?
Numbers haven't been revealed yet, but direct competition was reportedly not YouTube's goal.
By Wendy Parish • Feb. 2, 2015 -
Use of hashtags in Super Bowl commercials dropped in 2015
Only half of the commercials during the big game mentioned hashtags.
By Wendy Parish • Feb. 2, 2015 -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Bud Light won the pre-game released Super Bowl ads
Beer brand accumulated 10 million video views by the Thursday before the big game.
By Wendy Parish • Jan. 30, 2015 -
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
Parent company Mondalez will run regional spots purchased through automated software.
By Wendy Parish • Jan. 30, 2015 -
Dish network lets you just watch the most important part of the Super Bowl—the ads
A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials.
By Wendy Parish • Jan. 30, 2015 -
Just in time: NBC is finally sold out of Super Bowl TV spots
All $4.5M spots have sold, but a few pre-game slots are still open.
By Wendy Parish • Jan. 29, 2015 -
Newcastle's Super Bowl ad mentions 37 different brands
Beer brand runs first ever crowdsourced ad for the big game.
By Wendy Parish • Jan. 28, 2015 -
Deep Dive
Marketing Dive's 6 ads to watch for during the Super Bowl
Here are our pre-game picks for the best Super Bowl commercials this year.
By Wendy Parish • Jan. 28, 2015 -
Snapchat's 'Discover' teases a new way to tell stories
Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday.
By Wendy Parish • Jan. 27, 2015 -
YouTube user offers different side to McDonald's 'Signs'
New spot pokes fun at the fast food chain's Golden Globes commercial.
By Wendy Parish • Jan. 26, 2015 -
Major brands sign up for what could be a major YouTube rival
Vessel—formed by former Hulu execs—has inked brands like Chevy, Jaguar, Corona Extra, and Land Rover.
By Wendy Parish • Jan. 21, 2015 -
NBC's new Tumblr page will host all Super Bowl ads immediately after they air
Station recognizes that ads are a big draw of the game.
By Wendy Parish • Jan. 21, 2015 -
Advertisers need 8 million more Super Bowl viewers than last year to get same value
Rising commercial price tags means more people need to tune in.
By Wendy Parish • Jan. 20, 2015 -
YouTube to host first-ever Super Bowl halftime show
Online stars will compete for Super Bowl attention.
By Wendy Parish • Jan. 20, 2015 -
President Obama enlists YouTube stars to promote community college plan
After the State of the Union, the President will sit down with Bethany Mota and other YouTube personalities.
By Wendy Parish • Jan. 15, 2015
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