- Marketers have been torn between which platform is better for branded video -- YouTube or Facebook.
- A new report from Visible Measures suggests that each platform has its own advantage -- Facebook performs better at the launch, while YouTube wins over the long-term.
- Facebook videos hit 85% of views within the first week of launch, while YouTube gets 65% in the first week and continues to grow. Overall, YouTube accounts for 65% of all video views between the two platforms.
The delivery and discovery methods between the two platforms make it easy to understand why Facebook is the winner initially, but YouTube wins overall. Once a video leaves the newsfeed, Facebook users are unlikely to search for it. YouTube videos, on the other hand, could be discovered at potentially anytime after publishing. Marketers who use both platforms can maximize views.