- New York-based digital and social media agency Glow has developed a solution to missing out on live-streamed Meerkat videos.
- The agency has developed two web destinations designed to categorize and catalog Meerkat and Periscope live streams—MeerkatStreams and OnPeriscope.
- Glow has also developed a solution that allows Meerkat videos to be recorded, and hopes to have a DVR-like tool for Periscope soon.
Agencies and marketers are just figuring out the advantages of live streaming video apps. Their value for live events like SXSW has been proven, but the live aspect offers challenges for marketers looking to turn the videos into an ad or revenue stream. Glow's technology could eventually make room for ads -- especially on MeerkatStreams and OnPeriscope.