Marketing Dive's 4 favorite holiday ads this year

2014 holiday ads did not disappoint. 

By Wendy Parish • Dec. 23, 2014

It's happened: More brands upload videos directly to Facebook than YouTube

SocialBaker's October predictions came true early.

By Wendy Parish • Dec. 19, 2014

Does the former CEO of Hulu have a genuine YouTube rival?

While it won't be free, Vessel will let users watch content before it appears on YouTube.

By Mattie Quinn • Dec. 18, 2014

Target does some 'epic Christmas caroling' for a holiday ad

The retailer teamed up with Improv Everywhere to surprise five families with an elaborate Christmas caroling operation.

By Mattie Quinn • Dec. 18, 2014

6 holiday ads that have stood the test of time

You probably remember most, if not all, of these holiday spots.

By Wendy Parish • Dec. 18, 2014

5 memorable holiday publicity stunts

In the oversaturated holiday ad market, sometimes it pays to be dramatic.

By Mattie Quinn • Dec. 17, 2014

Lowe's uses Hyperlapse to teach home improvement in 6 secs

Brand expands on award-winning #LowesFixinSix Vine series. 

By Wendy Parish • Dec. 16, 2014

ESPN wants College Football Playoff to be next Super Bowl for advertisers

Marketers predict the events could be on par with the Super Bowl and March Madness. 

By Wendy Parish • Dec. 15, 2014

Are autoplay videos coming soon to Twitter?

Is autoplay necessary to compete with Facebook and Instagram?

By Wendy Parish • Dec. 15, 2014

YouTube makes creating GIFs easier

New feature has rolled on out limited pages. 

By Wendy Parish • Dec. 14, 2014

Ronald McDonald shows off sky-diving skills

Mascot shows off more mature look to appeal to a global audience. 

By Wendy Parish • Dec. 11, 2014

Dove challenges macho sterotypes with Super Bowl ad

Brand makes comeback after 5 years to reinforce Men+Care campaign. 

By Wendy Parish • Dec. 10, 2014

Look out TV—digital ad spend is closing the gap

Projections mark 2019 as the year digital spend will be equal to TV spend. 

By Wendy Parish • Dec. 9, 2014

UK Post Office crowdsources Vine creators

London Post Office asks Vidsy community to "Pass the Parcel."

By Wendy Parish • Dec. 7, 2014

Facebook is serious YouTube video ad rival, says Heineken

Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance. 

By Wendy Parish • Dec. 5, 2014

Nissan makes a Super Bowl comeback after 18 years

Other automakers have decided to sit this year out. 

By Wendy Parish • Dec. 3, 2014

Arby's makes apology commercial to Pepsi

Fast-food chain forgets ad deal it made with Pepsi. 

By Wendy Parish • Dec. 1, 2014

Holiday toy crazes throughout history

Marketing of these toy brands caused hysteria. 

By Wendy Parish • Dec. 1, 2014

Japanese cell phone company ad transcends language

Understanding Japanese isn't necessary for this ad to make your day.

By Wendy Parish • Dec. 1, 2014

Seattle Seahawk players rant about branding rules in NFL

Richard Sherman and Doug Baldwin get back at league for fining fellow player for refusing to talk to press. 

By Wendy Parish • Nov. 25, 2014

Ruffles is PepsiCo's first all-digital marketed brand

Parent company wants to experiment with a digital-only marketed brand. 

By Wendy Parish • Nov. 25, 2014

Super Bowl ad veteran GoDaddy promises a twist

For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad. 

By Wendy Parish • Nov. 24, 2014

Watch indie band use Apple Pay in Chase's new spot

First spot featuring Chase's partnership with the mobile payment system debuted Monday. 

By Wendy Parish • Nov. 24, 2014

Is Amazon launching an ad-supported video service?

If true, an ad-supported business could significantly increase Amazon's revenue. 

By Wendy Parish • Nov. 21, 2014

It's official: Time spent on mobile devices eclipses TV

Mobile video ad network Flurry releases data after it was acquired by Yahoo. 

By Wendy Parish • Nov. 18, 2014