- Disney-owned Maker Studios unveiled "Maker Select" at a NewFronts presentation Tuesday.
- The program will make ads available on the Maker Studio's 55,000 YouTube channels and on other channels across YouTube.
- Advertisers will be able to pinpoint ad space based on criteria—like content type, brand compatibility, and audience makeup—based on Maker's user data and data pulled from Nielsen, YouTube, social networks, and other sources.
Maker Studios is offering guaranteed audience insight with its new offering—a move that could heighten the competition between digital content and TV. Competition will also be tight between Maker Select and Google's own Google Preferred option that allows advertisers to target the top 5% of YouTube channels.