- Marketers are trying out 3-D technology in mobile as a means to set brands apart and explore a growing medium.
- Brands like Jameson, Ford, and Mazda have run mobile ads that incorporate an element of 3-D virtual reality—like the ability to swipe over the Ford Mustang and rotate it in all directions within one fluid image.
- The 3-D mobile ads are still in the early stages and can't be purchased yet in the favorable programmatic way, but they offer a preview into what virtual reality could look like on mobile.
Mobile is often criticized for its limitations, particularly the smaller screen. The 3-D ads are proof that mobile advertising still has plenty of room for new innovations.