Video: Page 194
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Deep Dive
5 brands that have mastered using animals in commercials
These brands have learned that using furry friends can be a tried-and-true marketing tactic.
By Alex Nowicki • Sept. 6, 2014 -
Matthew McConaughey uses Oscar-worthy talents to sell cars
Lincoln hires the popular actor for video series showcasing the MKC.
By Wendy Parish • Sept. 5, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
GE's new ad: Disturbing or uplifting?
'Ideas Are Scary' spotlights humanity's fear of new and unusual ideas it might not understand.
By Wendy Parish • Aug. 29, 2014 -
Insurance firm gives office workers a dance break
The latest video in the "Play On" campaign is an interactive dance break.
By Wendy Parish • Aug. 29, 2014 -
Brands waste no time in trying out Instagram's new Hyperlapse feature
Brands get creative with the sped up vidoes.
By Wendy Parish • Aug. 28, 2014 -
Amazon, not Google, to buy Twitch for $970M
YouTube had been reportedly courting the streaming game portal since May.
By Wendy Parish • Aug. 25, 2014 -
UPS continues efforts to target small biz with 'Mailbox Confessions' campaign
The campaign will feature business customers and UPS franchise owners.
By Wendy Parish • Aug. 21, 2014 -
Lenovo embraces parody by teaming up with The Onion
The PC manufacturer is both the sponsor and punch line in the original web series "Tough Season."
By Wendy Parish • Aug. 20, 2014 -
Marketers will now have an easier time with Vine
The six-second video app now allows uploads and has updated its editing features.
By Wendy Parish • Aug. 20, 2014 -
Greenpeace and Reggie Watts campaign for a greener Internet
The #ClickClean campaign wants web giants like Amazon and Twitter to use renewable energy.
By Wendy Parish • Aug. 20, 2014 -
Enterprise software attempts to make webinars hip...hop
On24 turns marketing buzzwords into rap video about webinars.
By Wendy Parish • Aug. 18, 2014 -
New YouTube analysis tool looks at video content
The tool helps brands analyze videos before launching into a campaign.
By Wendy Parish • Aug. 13, 2014 -
Verifone and Gilbarco partner to reach people at the gas pump
The pair will collaborate on delivering gas pump payment options and advertising.
By Wendy Parish • Aug. 13, 2014 -
More brands can now test out Twitter's Promoted Video
The ad product that doubled engagement for Specialized Bicycling Components during the Tour de France is now open to beta testers.
By Wendy Parish • Aug. 12, 2014 -
YouTube hopes to lure small biz with Directr buy
Will the mobile video startup draw in small business advertisers?
By Wendy Parish • Aug. 6, 2014 -
Adap.tv and programmatic help AOL ad sales jump 20%
The second quarter saw a 60% increase in third-party ad business, with the biggest boost from Adap.tv.
By Wendy Parish • Aug. 6, 2014 -
Airlines tapping into marketing potential of in-flight safety videos
Following Virgin's lead, legacy airlines like United are getting creative with their safety videos.
By Wendy Parish • Aug. 4, 2014 -
Siemens is harnessing wind to drive brand awareness
The manufacturing giant wants to shed light on how it's helping the economy and society.
By Wendy Parish • July 31, 2014 -
GoDaddy continues brand transformation with spot targeting SMBs
The spot emphasizes the company's small business and technology services.
By Wendy Parish • July 30, 2014 -
Google gets into gaming with $1B Twitch acquisition
Live-streaming gaming presents advertisers with multi-billion-dollar opportunities.
By Wendy Parish • July 25, 2014 -
Exposed multi-million dollar ad fraud scheme still operating
Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue.
By Wendy Parish • July 25, 2014 -
CNN and Cisco form native partnership around web series
Cisco is sponsoring a "City of Tomorrow" series that mimics the 24-hour news network's coverage.
By Wendy Parish • July 18, 2014 -
Hey, creatives: Virool wants to send you to space!
The video marketing firm is taking a novel approach to recruitment.
By Wendy Parish • July 16, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014
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