Dive Brief:
- GREY Berlin has released a tool that shows how the popular ads that feature random streaming images and inspirational dialogue have become almost interchangeable.
- Ad Roulette allows users to pair the video from one ad with the audio from another—like the video from Facebook's "Chairs" with the audio from Verizon's "It Matters."
- The results show that the audio and imagery work together regardless of the combination.
Dive Insight:
Ad makers should be wary of how well it works to lay different audio over imagery. It's a bit eerie just how well the mashed-up parts work together. Mostly, the tool brings to light how easy it is for inspirational ads to become generic.