- GREY Berlin has released a tool that shows how the popular ads that feature random streaming images and inspirational dialogue have become almost interchangeable.
- Ad Roulette allows users to pair the video from one ad with the audio from another—like the video from Facebook's "Chairs" with the audio from Verizon's "It Matters."
- The results show that the audio and imagery work together regardless of the combination.
Ad makers should be wary of how well it works to lay different audio over imagery. It's a bit eerie just how well the mashed-up parts work together. Mostly, the tool brings to light how easy it is for inspirational ads to become generic.