- Facebook is allowing a limited test for brands to sell ads against native video content—a practice that could allude to how native video might be monetized in the future.
- The NFL, for example, recently ran videos sponsored by Verizon that had a clickable banner and a post-roll ad.
- Fox Sports entered a deal with Nationwide to sponsor a series for NASCAR videos that ran on video channel @TheBuzzer.
With Facebook video views exploding, brands are scrambling to find ways to make them valuable. So far, Facebook has only allowed the limited testing for the NFL and Fox Sports, but if the practice is expanded to other brands, it could have a huge impact for video ads.