Video: Page 195
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Deep Dive
4 companies driving video ad innovation
Digital video advertising is on track to grow 42% this year and these companies are pushing the space forward.
By Wendy Parish • July 10, 2014 -
Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Fuisz Media raises $2.1M for interactive video ad tech
Kraft, Nike, Target, and Walmart are among brands involved in trials.
By Wendy Parish • July 7, 2014 -
Google, ABC promote show with private programmatic exchange focused on mastheads
The prominent ads weren't previously bought programmatically.
By Wendy Parish • July 7, 2014 -
Nielsen's new product can tell which ad led to a buy
Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads.
By Wendy Parish • July 6, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
Yahoo hopes NBC's 'Community' will bring in ad dollars
The TV series has been picked up for a sixth season on Yahoo's new video straming service.
By Wendy Parish • June 30, 2014 -
Fraud scheme tricked online video advertisers out of millions
The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen.
By Wendy Parish • June 30, 2014 -
Is two seconds too short to count video ad viewability?
The new metric for video views is drawing scrutiny from marketers.
By Wendy Parish • June 30, 2014 -
Programmers want more Netflix metrics
The quality of viewership data from the streaming giant is a point of contention.
By Wendy Parish • June 29, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014 -
Google acquires mDialog to bulk up DoubleClick
The digital video ad-tech firm helps broadcasters run multi-screen campaigns.
By Wendy Parish • June 19, 2014 -
Corning is latest B2B brand to try humor
The company is taking a comedic approach to marketing its Falcon brand of lab equipment.
By Wendy Parish • June 19, 2014 -
Clypd platform changes the way TV ads are bought
TV spots can now be purchased in the same programmatic manner as digital ads.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Oreo parent company latest to go mostly programmatic
Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget.
By Wendy Parish • June 15, 2014 -
Adobe returns to network TV after 10-year hiatus
A humorous spot aimed at marketers is set to run during the U.S. Open.
By Wendy Parish • June 13, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014
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