Dive Brief:

• President Obama has planned a sit down with YouTube personalities that will be streamed on the site two days after his State of the Union speech on January 20. 
• Obama will be talking with YouTube content creators like Bethany Mota, Hank Green, and GloZell Green. 
• The talks, which will discuss a program to pay for the first two years of community college, are meant to help the President reach a younger demographic. 

Dive Insight:

President Obama has taken a digital approach to promoting his policies to younger demographics before -- such as the time he appeared on Zach Galifianakis' show "Between Two Ferns" to promote Obamacare. With many young people forgoing traditional TV in favor of online video services like YouTube, Obama's move may be a savvy choice.