- Advertising metrics firm iSpot has pulled together the commercial winners of this year's Super Bowl based on real engagement, rather than straight views.
- According to the data compiled by iSpot, Always' #LikeAGirl spot—sending a message of gender equality and female empowerment—was the leader by measure of engagement.
- The Always spot inspired over 400k social actions— that includes likes, shares, etc.—and over 2 million online plays, which means the ad made up 9.03% of the digital share of voice for Super Bowl spots.
Just looking at the number of viewers is one good indicator of a commercial's success, but it doesn't tell the whole story. The #LikeAGirl campaign helped to spark real feelings in viewers—something that helps to initiate digital conversations.