Dive Brief:

• In order for advertisers to get the same value for their dollars as they did during last year's Super Bowl, this year's Super Bowl XLIX needs to have 120 million viewers, according to Kantar Media.
• Last year's game on Fox drew in 112.2 million viewers and $331.8 million in ad revenue — an average of $3 per viewer. 
• With a 7% price increase on Super Bowl commercials over last year, viewership will have to hit 120 million for this year's championship to have the same value for advertisers . 

Dive Insight:

Even though the Super Bowl is wildly popular, the chance that 8 million more people will tune in this year over last year is unlikely. Advertisers at the Super Bowl go into the situation knowing that it's not the most cost effective method of advertising, but there's no other method that guarantees over 100 million eyeballs will see your ad. For many brands, the high price tag is still worth it.