- A new report from video marketing firm Invodo shows that online shoppers are 1.6 times as likely to purchase a product after viewing a video than those who did not view a video.
- Online retail video views on are the rise overall, with a 54% increase in 2014. 43% of those views happened in Q4 alone.
- According to the report, based on Invodo's more than 100 retail clients, Sundays were the most popular day for video views.
Video is on the majority of marketers' minds, and this reports underscores some of the reasons why. The ability of video to convert to sales is a big plus for the medium. With the opportunity to post a video on almost any online platform—such as Twitter, Facebook, and YouTube—and the multitude of specialty apps—like Instagram, Vine, and Meerkat—the options are seemingly unlimited to convert online sales.