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Report: TikTok takes aim at Snapchat with AR ad format
The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.
By Robert Williams • May 11, 2020 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle, Axe host virtual prom events for homebound teens
Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.
By Robert Williams • May 11, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics returns to TikTok with original song, dance challenge
After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.
By Robert Williams • May 7, 2020 -
Retrieved from PepsiCo on May 07, 2020
PepsiCo spotlights essential workers in new 'Stronger Together' platform
Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club.
By Dianna Christie • May 7, 2020 -
"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
Courtesy of Nike
Nike aims phones at the sky in search for sneaker-shaped AR cloud
Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.
By Robert Williams • May 7, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
OpinionWhat does the marketing funnel look like post-pandemic?
Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.
By Ken Harlan • May 6, 2020 -
Retrieved from TikTok on May 06, 2020
Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days
Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.
By Robert Williams • May 6, 2020 -
Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
The new platform comes as Roku aims to drive more revenue from advertising.
By Dianna Christie • May 6, 2020 -
Courtesy of Bud Light
Bud Light Seltzer kicks off summer with virtual concert series
Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.
By Dianna Christie • May 6, 2020 -
Courtesy of Kendra Scott
Jewelry brand Kendra Scott introduces AR try-on tool
The retailer joins other brands that have introduced virtual tech to remotely connect with consumers.
By Tatiana Walk-Morris • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Ads around COVID-19 work better within news media, study finds
The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.
By Dianna Christie • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Black (Koltun) • May 4, 2020 -
Courtesy of Sports Illustrated
Soccer platform enters US market with Sports Illustrated tie-up
The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.
By Robert Williams • May 4, 2020 -
Courtesy of KFC
KFC hosts virtual Mother's Day dinners on Facebook Messenger
The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.
By Robert Williams • May 4, 2020 -
Retrieved from Campbell Soup Co. on May 04, 2020
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.
By Dianna Christie • May 4, 2020 -
Report: TikTok tests CTA ads to share revenue with influencers
Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.
By Robert Williams • May 1, 2020 -
Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live
The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.
By Robert Williams • May 1, 2020 -
Courtesy of Liquid Death
Liquid Death water riffs on haters' comments with metal album
Available on Spotify today, original songs on the 10-track album include "Fire Your Marketing Guy" and "Get Slaughtered On Shark Tank."
By Dianna Christie • May 1, 2020 -
Courtesy of Blippar
Lavazza, Arsenal sponsor AR experience for soccer fans
The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.
By Robert Williams • April 30, 2020 -
NFL expands streaming partnership with Amazon
The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.
By Dianna Christie • April 30, 2020 -
Courtesy of Snap
L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app
Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.
By Robert Williams • April 30, 2020 -
Top brands may lose $400B in value during pandemic
Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.
By Robert Williams • April 30, 2020 -
Spotify taps Anchor to let people turn video chats into podcasts
A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.
By Robert Williams • April 29, 2020
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