Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment

During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.

By Peter Adams • May 13, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Asos debuts AR tool for online shoppers

The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.

By Tatiana Walk-Morris • May 12, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

By Peter Adams • May 12, 2020

Chili's plans YouTube dinner party with DoorDash

The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.

By Robert Williams • May 12, 2020

Chips Ahoy, Sour Patch Kids team up to host virtual prom

To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

By Dianna Christie • May 12, 2020

Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.

By Peter Adams • May 11, 2020

Pedigree supports contactless pet adoption with Zoom tie-in

Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs.

By Dianna Christie • May 11, 2020

Facebook beefs up ad targeting for in-stream Watch video buys

Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

By Robert Williams • May 11, 2020

Grey Goose hires bartenders for video mixology series

"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

By Dianna Christie • May 11, 2020

Report: TikTok takes aim at Snapchat with AR ad format

The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

By Robert Williams • May 11, 2020

Chipotle, Axe host virtual prom events for homebound teens

Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.

By Robert Williams • May 11, 2020

E.l.f. Cosmetics returns to TikTok with original song, dance challenge

After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.

By Robert Williams • May 7, 2020

PepsiCo spotlights essential workers in new 'Stronger Together' platform

Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club.

By Dianna Christie • May 7, 2020

Consumers tire of COVID-19-related ads, survey finds

Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.

By Dianna Christie • May 7, 2020

Nike aims phones at the sky in search for sneaker-shaped AR cloud

Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.

By Robert Williams • May 7, 2020

What does the marketing funnel look like post-pandemic?

Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.

By Ken Harlan • May 6, 2020

Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days

Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.

By Robert Williams • May 6, 2020

Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

The new platform comes as Roku aims to drive more revenue from advertising. 

By Dianna Christie • May 6, 2020

Bud Light Seltzer kicks off summer with virtual concert series

Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

By Dianna Christie • May 6, 2020

Jewelry brand Kendra Scott introduces AR try-on tool

The retailer joins other brands that have introduced virtual tech to remotely connect with consumers. 

By Tatiana Walk-Morris • May 5, 2020

Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

By Robert Williams • May 5, 2020

Ads around COVID-19 work better within news media, study finds

The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.

By Dianna Christie • May 4, 2020

Patrón goes virtual for the 'Super Bowl of tequila'

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

By Natalie Black (Koltun) • May 4, 2020