Coors Light breaks from past strategy in millennial-focused push

The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.

By Dianna Christe • July 31, 2019

Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.

By Barry Levine • July 30, 2019

Infiniti spins Instagram quiz into immersive driving experience

A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.

By Robert Williams • July 30, 2019

Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.

By Peter Adams • Updated Aug. 7, 2019

'Pokémon Go' stages OOH hack campaign in New York

The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.

By Robert Williams • July 29, 2019

Pizza Hut, Snickers kick off EA's Madden NFL esports championship

Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.

By Robert Williams • July 29, 2019

Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day

The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.

By Robert Williams • July 26, 2019

Twitter's ad refresh pays off in Q2, but slowdown could be coming

Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.

By Peter Adams • July 26, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Unilever builds stable of digital hubs as data-driven marketing accelerates

Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.

By Barry Levine • July 26, 2019

Influencer marketing should focus on conversational health, not vanity metrics

Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.

By Vishal Gurbuxani • July 25, 2019

HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature

The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.

By Dianna Christe • July 24, 2019

Perfect Corp. rolls out makeup AR tool for small businesses

With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.

By Tatiana Walk-Morris • July 23, 2019

Facebook shrinks ad space on mobile News Feed

A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.

By Robert Williams • July 22, 2019

YouTube settles with FTC over claims related to mishandling children's data, reports say

While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.

By Dianna Christe • July 22, 2019

Jimmy Dean sponsors Time's Apollo landing celebration in new AR app

The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.

By Dianna Christe • July 22, 2019

Report: TikTok tests app features that resemble Instagram's format

The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.

By Robert Williams • July 22, 2019

Humorous content is most popular for TV viewers sharing on social media, study finds

Seventy-three percent of social network users engage with TV-related content on social media platforms. 

By Robert Williams • July 19, 2019

Disney gets song hub on Spotify to showcase music library

"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.

By Robert Williams • July 19, 2019

Campaign Trail: How Gatorade elevates UGC with an app for teen athletes

"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.

By Natalie Black (Koltun) • July 19, 2019

Wendy's plays 'Fortnite' on Twitch to launch Baconfest

The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.

By Robert Williams • July 18, 2019

Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail

In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.

By Barry Levine • July 18, 2019

Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads

Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.

By Robert Williams • July 16, 2019

Vungle acquired by Blackstone for reported $750M

The mobile video advertising startup had raised $30 million in venture capital since its founding in 2011.

By Robert Williams • July 16, 2019

Busch hides 'Pop Up Schop' somewhere in a national forest

Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.

By Barry Levine • July 16, 2019