KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

YouCam targets New York Fashion Week fans with Instagram selfie contest

To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.

By Robert Williams • Sept. 9, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign

"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.

By Dianna Christe • Sept. 9, 2019

Most major retailers cut back-to-school ad spending 20%, study finds

Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.

By Robert Williams • Sept. 9, 2019

Puma's AR web app promotes new NYC flagship store

Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

By Robert Williams • Sept. 9, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019

Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019

AB InBev tweaks Bud Light's 'no corn syrup' message after court loss

The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.

By Robert Williams • Sept. 6, 2019

Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers

An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.

By Robert Williams • Sept. 6, 2019

Pepsi kicks off campaign to celebrate NFL's 100th season

The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.

By Barry Levine • Sept. 5, 2019

Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel

The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."

By Barry Levine • Sept. 5, 2019

Verizon kicks off NFL season with 5G stadium expansion

The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.

By Robert Williams • Sept. 5, 2019

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.

By Robert Williams • Sept. 5, 2019

NFL teams with TikTok to reach Gen Z

As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.

By Robert Williams • Sept. 4, 2019

In-app ad spending surges on strong marketer demand, study says

Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.

By Robert Williams • Sept. 4, 2019

Burger King cooks up 'Democratic Burger' election in France

To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.

By Dianna Christe • Sept. 4, 2019

New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut

The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.

By Robert Williams • Sept. 4, 2019

Toyota accelerates location, cultural targeting in multichannel Prius ads

The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting​.

By Dianna Christe • Sept. 4, 2019

Bon & Viv Spiked Seltzer serves up taste test polygraph

The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.

By Dianna Christe • Sept. 3, 2019

Seventh Generation to go on climate strike

In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.

By Dianna Christe • Sept. 3, 2019

Spotify unveils 1st Instagram AR lens for rap album drop

The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.

By Robert Williams • Sept. 3, 2019