Video: Page 92
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'Stranger Things' AR ad comes to life in The New York Times
Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.
By Robert Williams • July 12, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
By Peter Adams • July 12, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."
By Chris Kelly , Barry Levine • July 12, 2019 -
Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video
A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.
By Barry Levine • July 12, 2019 -
Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
By Kira Barrett • July 11, 2019 -
Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
By Robert Williams • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.
By Robert Williams • July 11, 2019 -
App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump
While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.
By Robert Williams • July 11, 2019 -
Jeep turns up Jeremy Renner's original music for latest summer campaign
The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.
By Barry Levine • July 11, 2019 -
Schick promotes self-love with parody video, contest
Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."
By Dianna Christe • July 10, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Southwest Airlines adds Facebook AR filters to 'Shark Week' promo
Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.
By Robert Williams • July 10, 2019 -
Product views in 'Stranger Things' valued at $15M, study says
While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows.
By Kira Barrett • Updated July 11, 2019 -
Opinion
What's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
By Adam Williams • July 10, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
What brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
Mobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
Beef Association 'keeps sizzlin'' with ASMR-like video campaign
To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.
By Dianna Christe • July 8, 2019
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