Video: Page 93
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L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Roblox ties in 'Stranger Things' virtual items for gamers
Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.
By Robert Williams • July 3, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Starbucks and Amazon partner on sports documentary about soccer
A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."
By Dianna Christe • July 3, 2019 -
Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon
With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.
By Barry Levine • July 2, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019 -
Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership
The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.
By Barry Levine • July 2, 2019 -
Retailer loyalty programs ramp up experiential benefits
A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.
By Lisa Rowan • July 1, 2019 -
Twitch readies 2-day live shopping show for Amazon Prime Day
Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.
By Robert Williams • July 1, 2019 -
Spider-Man swings by world landmarks in Snapchat's AR lenses
Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.
By Robert Williams • July 1, 2019 -
P&G continues racial bias conversation with new film
Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.
By Tatiana Walk-Morris and Chris Kelly • June 28, 2019 -
Column
Comic Dive: Stranger Days
Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."
By John Hazard • June 28, 2019 -
Gucci adds AR sneaker try-ons to its mobile app
The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.
By Robert Williams • June 28, 2019 -
Reebok loses global marketing head who led brand refresh campaign
Melanie Boulden, who's been at the athletic wear company just over a year, is leaving for a new role at Coca-Cola's Venturing & Emerging Brands unit.
By Tatiana Walk-Morris and Peter Adams • June 28, 2019 -
Niantic readies live festival for new 'Harry Potter' AR game
Amid lackluster adoption in the mobile game's first week, the developer seeks to promote "Harry Potter: Wizards Unite."
By Robert Williams • June 28, 2019 -
Diet Coke debuts label-free cans in challenge to stereotypes
A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform.
By Peter Adams • June 27, 2019 -
Razor brand Billie wants to 'normalize' women's pubic hair at the beach
Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.
By Barry Levine • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership
The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."
By Peter Adams • June 26, 2019 -
E.l.f. Cosmetics highlights diversity with brand messaging revamp
A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign.
By Tatiana Walk-Morris • June 26, 2019 -
AB InBev's Ritas brand calls out sexist language in new campaign
#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.
By Tatiana Walk-Morris • June 26, 2019 -
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 25, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."
By Chris Kelly , Barry Levine • June 25, 2019
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