Video: Page 94
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Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens
Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."
By Robert Williams • June 25, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
By Robert Williams • June 24, 2019 -
USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
By Robert Williams • June 24, 2019 -
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
By Robert Williams • June 21, 2019 -
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
By Robert Williams • June 21, 2019 -
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
By Barry Levine • June 21, 2019 -
Column
Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
By Natalie Black (Koltun) • June 21, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.
By Chris Kelly , Barry Levine • June 20, 2019 -
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
By Peter Adams • June 19, 2019 -
Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community
The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.
By Dianna Christe • June 19, 2019 -
Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
By Robert Williams • June 19, 2019 -
Procter & Gamble, Unilever help create 'digital safety' group
The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.
By Robert Williams • June 19, 2019 -
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Study: Agencies face cost, tech hurdles with AR advertising
However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.
By Robert Williams • June 18, 2019 -
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
Bud Light revives '90s ad series and brews music-infused beer on Twitch
The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.
By Barry Levine • June 18, 2019 -
WarnerMedia debuts NYC innovation lab to spur 5G growth
The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.
By Robert Williams • June 18, 2019 -
TikTok's in-app purchases surge sixfold on digital coins, study finds
The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month.
By Robert Williams • June 17, 2019 -
JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover
To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.
By Dianna Christe • June 17, 2019 -
Ad revenue's growth streak continues, but a few clouds loom, report says
While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.
By Dianna Christe • June 17, 2019 -
Chipotle, Marc Anthony see viral growth via TikTok
After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.
By Robert Williams • June 14, 2019 -
Amazon tops Apple, Google as world's most valuable brand, study says
The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.
By Robert Williams • June 14, 2019
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