Data/Analytics: Page 148
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Microsoft tablet sales for Surface not being revealed
CEO for Microsoft tells Paris newspaper that Surface sales “are starting modestly” but hides exact figures.
By Erik Hall • Nov. 12, 2012 -
Why mobile search matters in a world of second screens
Take a minute to think about user intent and why devices and location matter.
By Brian Warmoth • Nov. 12, 2012 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Better for advertisers: iPhone or the Galaxy SIII?
The third-quarter performance of the SIII makes it an outlet advertisers cannot ignore.
By Erik Hall • Nov. 9, 2012 -
Google tries to ignite its own viral campaign for Niantic
Google’s new Niantic Project takes a page from "Lost" with its use of mystery.
By Erik Hall • Nov. 9, 2012 -
Tumblr alters iOS app to make it native
Tumblr app improved to integrate more with iOS instead of being a web view.
By Erik Hall • Nov. 8, 2012 -
Concerns rise over Apple’s future innovations
Stock price drop reflects consumer concern about Apple’s ability to still be innovative.
By Erik Hall • Nov. 8, 2012 -
Viewers could soon instantly purchase an item they see on a TV show
NBC, American Express working to make it easier for viewers to buy what they see.
By Erik Hall • Nov. 8, 2012 -
Mastercard, ING collaborate on mobile payment method
Payment method being explored by Mastercard, ING would use multiple platforms.
By Erik Hall • Nov. 7, 2012 -
10 websites keep users entertained even when the website is not working
Companies find ways to get creative with error messages.
By Erik Hall • Nov. 6, 2012 -
Fandango poised for continued growth with Apple collaboration
Siri can now be used to purchase movie tickets with Fandango.
By Erik Hall • Nov. 6, 2012 -
Bing will give marketers more information with Quality Impact
Quality Impact will show advertisers how many new impressions could be reached by improving a keyword score.
By Erik Hall • Nov. 5, 2012 -
Forecast shows consumers are more willing to pay for online content.
A Forrester analyst predicts a rise in consumers paying online for news, online games, video and music.
By Erik Hall • Nov. 2, 2012 -
Android sets record with 100 million shipments in the third quarter
Three in every four smartphones are now powered by Google's operating system.
By Erik Hall • Nov. 2, 2012 -
Yahoo/Bing sees its click share grow for a fourth consecutive quarter
Google still leads in click share, but Yahoo/Big sees its percentage of clicks continue to rise.
By Erik Hall • Nov. 1, 2012 -
Android is catching Apple for number of apps
Android is coming close to 700,000 mobile apps.
By Erik Hall • Nov. 1, 2012 -
Newspaper online traffic holding even with paywalls
Online newspaper traffic is up on Sundays and saw a negligible decrease on weekdays for the last six months.
By Erik Hall • Oct. 31, 2012 -
Americans spent 3.4 billion minutes watching online video ads in September
More than 50% of Americans watched online video ads in September.
By Erik Hall • Oct. 31, 2012 -
Mobile's emergence is causing problems for advertisers.
Mobile platforms are growing much faster than Web platforms, and advertising is suffering because of it.
By Erik Hall • Oct. 29, 2012 -
Yahoo says it will not recognize IE10's Do Not Track signal
Yahoo is not pleased with Internet Explorer 10's default Do Not Track setting and plans to respond.
By Erik Hall • Oct. 29, 2012 -
Google launches portal to keep Windows 8 users
Google's effort comes in an effort to counter Bing's prominence on Microsoft's new operating system.
By Erik Hall • Oct. 29, 2012 -
Microsoft's investment in advertising Windows 8 may be wasted
Feedback shows concern about the way Microsoft is marketing Windows 8.
By Erik Hall • Oct. 29, 2012 -
Gender targeting now available on Twitter's Promoted Products
Although users don't fill out their gender information in their profile, Twitter says they can still target them.
By Ryan Willumson • Oct. 26, 2012 -
Real-time bidding is big-time growing
Find out what kind of success agencies have had with RTB, and how much it is expected to grow over the next four years.
By Ryan Willumson • Oct. 25, 2012 -
First iPad mini ad is...very simple.
The “Piano” spot from Apple puts iPad side-by-side with iPad mini, and plays the classic, "Heart and Soul."
By Erik Hall • Oct. 25, 2012 -
Microsoft unveils Windows 8 ad campaign with global, musical focus
Up and coming bands play large role in Windows 8 advertising campaign.
By Erik Hall • Oct. 24, 2012
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