Data/Analytics: Page 148
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AppNexus $75 million in funding means no acquitision or IPO this year
Ad tech company, AppNexus, lines pockets with $75 million squelching rumors of acquisitions and IPO.
By Wendy Parish • Jan. 24, 2013 -
20 homepages that got it right
These 20 homepages do all the right things to make a solid first impression and increase engagement.
By Wendy Parish • Jan. 24, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013 -
Ads for ads prove successful for Super Bowl buzz
Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads.
By Wendy Parish • Jan. 24, 2013 -
CEO's tweet previews Twitter video capabilities
Twitter CEO Dick Costol posted a tweet with Vine-enabled video, suggesting the functionality could be coming to Twitter soon.
By Wendy Parish • Jan. 23, 2013 -
Facebook ad users see 24% more new sales
Study from Aggregate Knowledge shows advertising campaigns that include Facebook ads saw 24% more new sales than those without.
By Wendy Parish • Jan. 23, 2013 -
Xaxis makes digital radio a viable advertising medium
Xaxis bring real-time bidding to digital radio for specific, targeting advertising.
By Wendy Parish • Jan. 23, 2013 -
Instagram proves a valid marketing tool in 5 ways
Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages.
By Wendy Parish • Jan. 23, 2013 -
More content makes for better embedded Tweets
Twitter announces updates that will enhance embedded Tweets by displaying more content.
By Wendy Parish • Jan. 22, 2013 -
Twitter named 'most social brand' in 2012
Twitter was mentioned in 2.8 billion times online according to social-media analytics firm Infegy.
By Wendy Parish • Jan. 18, 2013 -
Google's holiday ad risk pays off big time
Google's move to a paid model, Google Shopping, for product listings was controversial, but holiday retailers still bought in.
By Wendy Parish • Jan. 17, 2013 -
Pop Ad Agency bringing Advanced Publications into the digital age
Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.
By Wendy Parish • Jan. 17, 2013 -
Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
Deep Dive
Most Read Marketing News of the Week: AP Twitter ads, Android and audio
Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.
By Brian Warmoth • Jan. 11, 2013 -
New Adspert iPhone app opens up real-time AdWords options
But better yet, it's free to use.
By Brian Warmoth • Jan. 9, 2013 -
New Bitly APIs drill into social data
Want to look at timing and popularity of topics across multiple stories? Bitly can help!
By Brian Warmoth • Jan. 8, 2013 -
Will 'Mad Men' wisdom lose out to data in the social media age?
Big data is on the rise in 2013, but no one has figured out exactly how to use it it—yet.
By Brian Warmoth • Jan. 6, 2013 -
Facebook Pages Manager arrives on Android devices
Page insights and notifications are now no longer confined to your desktop and iOS devices. Get excited.
By Brian Warmoth • Jan. 4, 2013 -
Half of Wired magazine's ad revenue now digital
Despite big Web gains, tablets are still smalltime players overall, according to VP-publisher Howard Mittman.
By Brian Warmoth • Jan. 3, 2013 -
Instagram denies major loss in users
New York Post story says Instagram lost 4 million users after its terms of service change.
By Erik Hall • Dec. 31, 2012 -
Social media worldwide: An increase in social media investment is planned by 96% of companies.
Booz & Company and Buddy Media do a joint study looking at what attracts companies to social media.
By Erik Hall • Dec. 26, 2012 -
Oracle buying Eloqua for $810 million
The deal will bring Eloqua's cloud and analysis under Oracle's control as the company pushes forward to gain better market analytics capabilities.
By Brian Warmoth • Dec. 20, 2012 -
Apple, Facebook, Google benefit from Kodak selloff
Dive summary: Kodak intellectual property sold for $525 million to two different consortiums. Intellectual Ventures, which includes Apple and Microsoft, and RXP, which has Google as a client, bid for the Kodak licenses. Other companies involved in the bids were Adobe, Amazo...
By Erik Hall • Dec. 20, 2012 -
Instagram.com traffic spikes after Twitter change
The traffic to Instragram.com is 25 times higher in the first week after ending photo previews on Twitter.
By Erik Hall • Dec. 18, 2012 -
Marketers plan to spend more on email, social, mobile in 2013
A study by StrongMail consulted with more than a thousand marketers, and email is expected to see biggest increase in 2013.
By Erik Hall • Dec. 14, 2012
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