Viewable impressions gain traction for 2013, though not with everyone

So who stands to benefit most by forgetting about what goes on below the fold?

By Brian Warmoth • Dec. 13, 2012

Only 23% of brands are using online video advertising

A Kantar Media study looks at brands’ use of national TV advertising and online video.

By Erik Hall • Dec. 12, 2012

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Social media occupies 20% to 30% of a person’s time online

A study from Nielsen also finds that Facebook is used twice as much as any other social network.

By Erik Hall • Dec. 10, 2012

App downloads up 500% for Amazon’s Appstore

Kindle Fire sales and Amazon’s work with app developers led to App Store success.

By Erik Hall • Dec. 7, 2012

Ads in iPad games get twice as many response as iPhones

Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.

By Erik Hall • Dec. 7, 2012

Report: AOL CEO decides to eliminate CMO role

Jolie Hunt is leaving as AOL CMO after five months, and the position likely will not be filled.

By Erik Hall • Dec. 4, 2012

Google Venture gives $10 million to Adelphic for measuring mobile use

Adelphic uses 30 signals to recognize patterns and information about a given smartphone user, which led to investment from Google Venture.  

By Erik Hall • Dec. 4, 2012

Android operating system takes over majority of total impressions

Google's Android operating system is up to 52% of total impressions in third quarter from 46% in the second quarter.

By Erik Hall • Nov. 29, 2012

Digital ad sales at newspapers show minimal growth

Newspapers have seen only 19% growth in digital ad sales the last six years.

By Erik Hall • Nov. 29, 2012

Misunderstanding surrounds influence, influence tracking

Influence recipients are not tracked by influence platforms like Klout and PeerIndex. What is the solution?

By Erik Hall • Nov. 28, 2012

Apple, Chevy reach collaboration deal

Apple’s Siri is to be integrated in Chevy vehicles starting in early 2013.

By Erik Hall • Nov. 28, 2012

Formula touted to determine the ROI for social media marketing

A HubSpot social media scientist unveils a formula that shows the value of a like.

By Erik Hall • Nov. 27, 2012

Toronto-based Chango raises $12 million for ad targeting business

The four-year-old company will use the cash to build out its sales, engineering, marketing and ad operations.

By Brian Warmoth • Nov. 21, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012

Uncovering Microsoft's default 'Do Not Track'

Internet Explorer 10 users are informed of the default “Do Not Track” on a “Meet Your Browser” page upon download, but the function is then buried. 

By Erik Hall • Nov. 21, 2012

Amazon offers third-party Pages for holiday sales

Amazon Pages will allow third-party sellers to create “custom destinations” on Amazon.com.

By Erik Hall • Nov. 20, 2012

Touchscreens are to replace payphones in New York City

Local business deals, city information and emergency information will be available via touchscreen in former payphone spots.

By Erik Hall • Nov. 20, 2012

Facebook users are seeing fewer organic posts but engagement is up

A study by Group M finds that over a five-week period starting Sept. 20, organic posts by pages a user likes dropped from 15.56% to 9.62%.

By Erik Hall • Nov. 20, 2012

American Express makes deals with Fox, NBC regarding social TV buying.

A deal between American Express and Fox or NBC will give station viewers a chance to purchase items while watching a show.

By Erik Hall • Nov. 20, 2012

Sense Networks algorithm aims to cater ads based on a person's travel

Six-year-old company Sense Networks has brought in $10 million in venture funding to support its tracking strategy. 

By Erik Hall • Nov. 16, 2012

4 app-specific marketing strategies for getting noticed

Cost per impression and cost per action are both good bets for attracting app downloads. 

By Erik Hall • Nov. 16, 2012

Mark Cuban lashes into Facebook, says it's driving away brands

Paying per post prompts the billionaire Dallas Mavericks owner to look elsewhere to promote his companies.

By Erik Hall • Nov. 14, 2012

Publishers making better use of cookies than e-commerce sites

The study by online privacy service Truste looked at use of cookies by the 100 most trafficked websites.

By Erik Hall • Nov. 14, 2012

YouTube content is becoming shoppable

Companies are starting to take advantage of shoppable videos on YouTube, even though the service is still in beta. 

By Erik Hall • Nov. 14, 2012

Tumblr begins program that gives advertisers access to its application programming interface

More than a dozen ad agencies and technology vendors have signed on for Tumblr’s A-List Partnership Program, gaining better API access and support.

By Erik Hall • Nov. 14, 2012