Data/Analytics: Page 149
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Google rolls out Enchanced Campaigns to maximize value of AdWords across devices
Google announces the rollout of changes to AdWords, called "Enhanced Campaigns," meant to make advertisers' campaigns effective regardless of device.
By Wendy Parish • Feb. 6, 2013 -
Infographic: 7 benefits you're missing by skipping Google+
Search Mojo has pulled together 7 business benefits of Google+ in an infographic.
By Wendy Parish • Feb. 6, 2013 -
Explore the Trendlineâž”
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Are users unfriending Facebook?
Study from Pew Research Center reveals many users taking long breaks from Facebook or leaving altogether.
By Wendy Parish • Feb. 6, 2013 -
Marketers watch: 9 consumer social media trends
Study from Edison Research revealed 9 consumer social media trends that marketers should watch.
By Wendy Parish • Feb. 6, 2013 -
Twitter makes biggest acquisition ever with Bluefin Labs
The analytics firm should prove useful for Twitter as it expands into social TV.
By Wendy Parish • Feb. 5, 2013 -
Industry jolted by comScore's expansion of mobile measurement assets
ComScore expands mobile measurement assets, opening up new possibilities in analytics.
By Wendy Parish • Feb. 5, 2013 -
Internet ad network NetSeer suffers hack that ripples across web
Google Chrome users received malware warnings yesterday on websites across the net that hosted NetSeer ads.
By Wendy Parish • Feb. 5, 2013 -
2013 job outlook: 50% of new marketing hires will be technical
To meet increasing demands of data analytics, research firm IDC predicts 50% of new marketing hires will be technical in 2013.
By Wendy Parish • Feb. 4, 2013 -
Retail not cashing in on full Pinterest potential
Many retail brands are struggling to keep pace with their Pinterest popularity.
By Wendy Parish • Feb. 4, 2013 -
Social media has not killed email marketing
Social networking site users are growing at unprecedented rates, but email marketing is still more profitable.
By Wendy Parish • Feb. 4, 2013 -
4 monthly SEO tasks every small business should be doing
Most small businesses are doing SEO poorly or not at all, these 4 tips will help them get back on track.
By Wendy Parish • Jan. 31, 2013 -
How Sharpie gained 89% market share through teens
Learn how the brand Sharpie's Back to School 2012 teen campaign helped to gain 89% of market share.
By Wendy Parish • Jan. 31, 2013 -
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you n...
Jan. 30, 2013 -
Social media marketers: Do these 5 things every day
5 daily habits that will keep you from becoming overwhelmed in handling social media marketing.
By Wendy Parish • Jan. 30, 2013 -
4 very human reasons online video is a necessity
Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention.
By Wendy Parish • Jan. 29, 2013 -
Pinfluencer increases value of Pinterest analytics with image recognition tech
Pinfluencer has developed image recognition software to differentiate which Pinterest images are driving site traffic.
By Wendy Parish • Jan. 29, 2013 -
How to make the most of hashtags
10 tools for research and management of hashtags.
By Wendy Parish • Jan. 28, 2013 -
10 social media blogs you should be reading
Social Media Examiner releases the top 10 social media blogs to read in 2013.
By Wendy Parish • Jan. 28, 2013 -
2012 top 100 brands ranked
YouGov's research places Subway's brand at the top, while Apple and Google lose rank.
By Wendy Parish • Jan. 28, 2013 -
Retailers will hit $55 billion spent on mobile marketing by 2015
According to Juniper Research, spending on mobile marketing by retailers will hit $55 billion annually by 2015.
By Wendy Parish • Jan. 25, 2013 -
Amazon continues squeeze on Apple with buy of text-to-speech software Ivona
Tight competition continues between Amazon and Apple with Amazon's announcement of the acquisition ofInova, a text-to-speech technology.
By Wendy Parish • Jan. 25, 2013 -
Seamless takes risk by giving $7 to every new Facebook 'like'
Seamless, a food delivery service, is offering a far above average $7 per Facebook like to drive business.
By Wendy Parish • Jan. 24, 2013 -
AppNexus $75 million in funding means no acquitision or IPO this year
Ad tech company, AppNexus, lines pockets with $75 million squelching rumors of acquisitions and IPO.
By Wendy Parish • Jan. 24, 2013 -
20 homepages that got it right
These 20 homepages do all the right things to make a solid first impression and increase engagement.
By Wendy Parish • Jan. 24, 2013 -
Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013
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