Data/Analytics: Page 150
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Facebook research compares ad impact to TV
DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad.
By Erik Hall • Oct. 2, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Google search referrer data vanishes in iOS 6 Safari update
Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.
By Brian Warmoth • Sept. 28, 2012 -
International mobile search: Are you planning for it?
Non-English language users are becoming a bigger force in search, as are mobile Google users.
By Brian Warmoth • Sept. 28, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
Salesforce introduces Marketing Cloud tool for social media engagement
Will the new subscription service help you to better target your messaging?
By Brian Warmoth • Sept. 20, 2012 -
Analytics and budget shortfalls lead social marketing problems in report
Which of the problems on the survey are affecting your campaigns?
By Brian Warmoth • Sept. 19, 2012 -
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
GoDaddy apologizes for outage, issues credits
The company's credit program is an attempt to keep their customers happy after last week's outage.
By Ryan Willumson • Sept. 13, 2012 -
3 crucial tips for PPC holiday plans
Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.
By Brian Warmoth • Sept. 11, 2012 -
Mintigo CMO explains his big data strategy for a customer search engine
What does an upstart customer search engine look for to identify potential leads?
By Brian Warmoth • Sept. 9, 2012 -
AdCenter takes on DMAs like Google
Microsoft announced adopting DMAs shortly after Google.
By Abigail Wise • Sept. 6, 2012 -
AdCenter update shows marketers where their ads are appearing
An updated ad preview tool will let advertisers see exactly where their online ads are showing up.
By Abigail Wise • Sept. 4, 2012 -
Stimulate conversion by adjusting your landing page
In a recent case study, ContentVerve saw a 99.4% lift in conversion after changing for elements on a client's landing page.
By Abigail Wise • Aug. 31, 2012 -
Jump-start conversion by improving your calls to action
Check out these tips on how to find the best-performing calls to action.
By Abigail Wise • Aug. 30, 2012 -
How do Reddit's referral rates compare to Pinterest's?
BuzzFeed's recent study shows a huge increase in Reddit referral rates, while former highlight Pinterest seems to be on the downfall.
By Abigail Wise • Aug. 29, 2012 -
Improve your site's tracking with tag management
Tag management can help with retargeting and affiliate marketing.
By Abigail Wise • Aug. 28, 2012 -
Improve conversion rate on your content
A few simple tips could help up conversion on your content.
By Abigail Wise • Aug. 28, 2012 -
Opportunities to bump up website conversion
Take advantage of opportunities to increase website conversion.
By Abigail Wise • Aug. 22, 2012 -
Microsoft adCenter launches even rotation for pay-per-click ads
The newest version of adCenter gives marketers the option of even ad rotation or ad optimization, based on highest click through rate.
By Abigail Wise • Aug. 22, 2012 -
Components of a kick-ass landing page
You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.
By Ryan Willumson • Aug. 20, 2012 -
Most Read Marketing News of Last Week: Groupon, checklists and bad SEO
Miss out on the biggest news in marketing lsat week? Get up to speed with Marketing Dive's most popular highlights.
By Brian Warmoth • Aug. 17, 2012 -
Apps vs. HTML5: Apps winning for now...but why?
As businesses weigh the pros and cons between the two major ways to "go mobile", native apps are winning.
By Ryan Willumson • Aug. 16, 2012
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