Data/Analytics: Page 151


  • Microsoft plans to spend up to $1.8 billion marketing Windows 8

    The Oct. 26 launch of Windows 8 will come with a marketing campaign estimated to be between $1.5 and $1.8 billion. 

    By Erik Hall • Oct. 12, 2012
  • Yahoo loses search market share in September

    The only search engine among the top five to lose users from August to September was Yahoo.

    By Erik Hall • Oct. 11, 2012
  • A data center server room. Explore the Trendline
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Personal computer sales see biggest drop since 2001

    Worldwide PC shipments drop 8% from third quarter 2011 to third quarter 2012.

    By Erik Hall • Oct. 11, 2012
  • Instagram’s value to B2B

    Companies with significant visual content are finding success using Instagram.

    By Erik Hall • Oct. 10, 2012
  • Sprint offers customers a simpler phone number

    StarStar Me service from Sprint allows customers to replace phone number with a word.

    By Erik Hall • Oct. 9, 2012
  • Starbucks announces new payment option with Square

    Square Wallet's app will become a payment option at Starbucks starting in November. 

    By Erik Hall • Oct. 8, 2012
  • How much patience is required before seeing SEO results?

    There are several indicators when learning to determine how quickly SEO results can be noticed.

    By Erik Hall • Oct. 8, 2012
  • Google search engine changes come in threes

    Penguin becomes Google's third algorithmic change in October.

    By Erik Hall • Oct. 8, 2012
  • Google says latest Panda update will impact 2.4% of searches

    The new Panda algorithm change began rolling out Sept. 27 and will continue for another few days. 

    By Erik Hall • Oct. 4, 2012
  • Some websites are paying customers a referral fee

    Sharing a link on social media is earning up to 5% of a sale from some websites. 

    By Erik Hall • Oct. 4, 2012
  • Google close to completing deal to buy face-recognition company

    A year-long process by Google to purchase the face-recognition company Viewdle is nearly complete. 

    By Erik Hall • Oct. 3, 2012
  • 7 things that Apple is doing better than your brand

    Apple has over $100 billion in annual revenue for good reason, and it will not be easy for other brands to copy that success.

    By Erik Hall • Oct. 3, 2012
  • Facebook research compares ad impact to TV

    DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad. 

    By Erik Hall • Oct. 2, 2012
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    Marketing Dive
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    Deep Dive

    Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics

    Start your Monday off on the right foot with last week's most popular Marketing Dive posts.

    By Sept. 30, 2012
  • Nielsen's online and TV ratings converge

    New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.

    By Sept. 30, 2012
  • Google search referrer data vanishes in iOS 6 Safari update

    Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.

    By Sept. 28, 2012
  • International mobile search: Are you planning for it?

    Non-English language users are becoming a bigger force in search, as are mobile Google users.

    By Sept. 28, 2012
  • BlackBerry 10 getting Facebook and Twitter apps at launch

    Four social networks sign on as RIM gears up for a Q1 launch for their new platform.

    By Sept. 26, 2012
  • Deep Dive

    Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN

    Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.

    By Sept. 21, 2012
  • Salesforce introduces Marketing Cloud tool for social media engagement

    Will the new subscription service help you to better target your messaging?

    By Sept. 20, 2012
  • Analytics and budget shortfalls lead social marketing problems in report

    Which of the problems on the survey are affecting your campaigns?

    By Sept. 19, 2012
  • Apple's iOS 6 allows limited ad tracking option

    With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?

    By Sept. 14, 2012
  • GoDaddy apologizes for outage, issues credits

    The company's credit program is an attempt to keep their customers happy after last week's outage.

    By Ryan Willumson • Sept. 13, 2012
  • 3 crucial tips for PPC holiday plans

    Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.

    By Sept. 11, 2012
  • Mintigo CMO explains his big data strategy for a customer search engine

    What does an upstart customer search engine look for to identify potential leads?

    By Sept. 9, 2012