AdCenter takes on DMAs like Google

Microsoft announced adopting DMAs shortly after Google.

By Abigail Wise • Sept. 6, 2012

AdCenter update shows marketers where their ads are appearing

An updated ad preview tool will let advertisers see exactly where their online ads are showing up.

By Abigail Wise • Sept. 4, 2012

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Stimulate conversion by adjusting your landing page

In a recent case study, ContentVerve saw a 99.4% lift in conversion after changing for elements on a client's landing page.

By Abigail Wise • Aug. 31, 2012

Jump-start conversion by improving your calls to action

Check out these tips on how to find the best-performing calls to action.

By Abigail Wise • Aug. 30, 2012

How do Reddit's referral rates compare to Pinterest's?

BuzzFeed's recent study shows a huge increase in Reddit referral rates, while former highlight Pinterest seems to be on the downfall.

By Abigail Wise • Aug. 29, 2012

Improve your site's tracking with tag management

Tag management can help with retargeting and affiliate marketing.

By Abigail Wise • Aug. 28, 2012

Improve conversion rate on your content

A few simple tips could help up conversion on your content.

By Abigail Wise • Aug. 28, 2012

Opportunities to bump up website conversion

Take advantage of opportunities to increase website conversion.

By Abigail Wise • Aug. 22, 2012

Microsoft adCenter launches even rotation for pay-per-click ads

The newest version of adCenter gives marketers the option of even ad rotation or ad optimization, based on highest click through rate.

By Abigail Wise • Aug. 22, 2012

Components of a kick-ass landing page

You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.

By Ryan Willumson • Aug. 20, 2012

Most Read Marketing News of Last Week: Groupon, checklists and bad SEO

Miss out on the biggest news in marketing lsat week? Get up to speed with Marketing Dive's most popular highlights.

By Brian Warmoth • Aug. 17, 2012

Apps vs. HTML5: Apps winning for now...but why?

As businesses weigh the pros and cons between the two major ways to "go mobile", native apps are winning.

By Ryan Willumson • Aug. 16, 2012

Freelancers and SMBs: Invoicing app Ballpark redesigned, adds features

The Metalabs team has put out a beautiful redesign of the product, and added features that allow estimates and a basic CRM.

By Ryan Willumson • Aug. 15, 2012

Why checklists work

If you use checklists in your daily life, here's why they work.  And if you're not using checklists, find out why you should.

By Ryan Willumson • Aug. 15, 2012

Shhhh...Decoy pricing drives sales

These pricing secrets can help lead your customer to buy the product you want them to buy, at the price you want them to buy it.

By Ryan Willumson • Aug. 14, 2012

Deals to your smartphone based on your face

If you walk into a certain store in Nashville there is a camera that identifies your face and sends you deals.

By Ryan Willumson • Aug. 13, 2012

Google to include your Gmail results in search

The search giant will be testing personal email in search results, and voice enabled search and response.

By Ryan Willumson • Aug. 9, 2012

Happy founders: Measuring emotion for brands nets Affectiva $12 million in funding

You'll never guess what the technology was originally developed for...

By Ryan Willumson • Aug. 8, 2012

Marketing Psych 101: Ask for a certain type of favor

Studies show that when asking for a certain kind of favor, it can increase the likelihood that your next (bigger) request is granted.

By Ryan Willumson • Aug. 7, 2012

Easy tips for mobile-friendly email marketing

More emails will be opened on mobile than on desktop by year-end, so it is essential for marketers to create emails that work well no matter the screen size.

By Ryan Willumson • Aug. 5, 2012

Google now allows ad targeting by Congressional District

Just in time for the fall election season, Google finds a way to push more political ads in front of your face.

By Ryan Willumson • Aug. 3, 2012

"The Art of Color Coordination" [Infographic]

If your website has poor color coordination, it can be as bad as ineffective copy or slow site speed.  Check out this infographic to make sure your website doesn't make critical coordination mistakes.

By Ryan Willumson • Aug. 3, 2012

The cost of a 30 second Olympics ad, and other numbers from NBC

NBC's Sports Group chairman provided some eye-popping numbers surrounding the games. 

By Ryan Willumson • Aug. 2, 2012

Google is pitting neighborhoods against each other...and it is working brilliantly

The marketing strategy for Google Fiber is innovative and has proven to be very effective.

By Ryan Willumson • Aug. 2, 2012

Your marketing meetings can be better, just do 3 simple things

Marketing departments tend to be a wordy bunch.  These simple changes can have a major impact on your meeting engagement and effectiveness.

By Ryan Willumson • July 26, 2012