BlackBerry 10 getting Facebook and Twitter apps at launch

Four social networks sign on as RIM gears up for a Q1 launch for their new platform.

By Brian Warmoth • Sept. 26, 2012

Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN

Need to catch up on the past week’s marketing news? Have a look at the five most popular reads from the Marketing Dive feed.

By Brian Warmoth • Sept. 21, 2012

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Salesforce introduces Marketing Cloud tool for social media engagement

Will the new subscription service help you to better target your messaging?

By Brian Warmoth • Sept. 20, 2012

Analytics and budget shortfalls lead social marketing problems in report

Which of the problems on the survey are affecting your campaigns?

By Brian Warmoth • Sept. 19, 2012

Apple’s iOS 6 allows limited ad tracking option

With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?

By Brian Warmoth • Sept. 14, 2012

GoDaddy apologizes for outage, issues credits

The company’s credit program is an attempt to keep their customers happy after last week’s outage.

By Ryan Willumson • Sept. 13, 2012

3 crucial tips for PPC holiday plans

Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.

By Brian Warmoth • Sept. 11, 2012

Mintigo CMO explains his big data strategy for a customer search engine

What does an upstart customer search engine look for to identify potential leads?

By Brian Warmoth • Sept. 9, 2012

AdCenter takes on DMAs like Google

Microsoft announced adopting DMAs shortly after Google.

By Abigail Wise • Sept. 6, 2012

AdCenter update shows marketers where their ads are appearing

An updated ad preview tool will let advertisers see exactly where their online ads are showing up.

By Abigail Wise • Sept. 4, 2012

Stimulate conversion by adjusting your landing page

In a recent case study, ContentVerve saw a 99.4% lift in conversion after changing for elements on a client’s landing page.

By Abigail Wise • Aug. 31, 2012

Jump-start conversion by improving your calls to action

Check out these tips on how to find the best-performing calls to action.

By Abigail Wise • Aug. 30, 2012

How do Reddit’s referral rates compare to Pinterest’s?

BuzzFeed’s recent study shows a huge increase in Reddit referral rates, while former highlight Pinterest seems to be on the downfall.

By Abigail Wise • Aug. 29, 2012

Improve your site’s tracking with tag management

Tag management can help with retargeting and affiliate marketing.

By Abigail Wise • Aug. 28, 2012

Improve conversion rate on your content

A few simple tips could help up conversion on your content.

By Abigail Wise • Aug. 28, 2012

Opportunities to bump up website conversion

Take advantage of opportunities to increase website conversion.

By Abigail Wise • Aug. 22, 2012

Microsoft adCenter launches even rotation for pay-per-click ads

The newest version of adCenter gives marketers the option of even ad rotation or ad optimization, based on highest click through rate.

By Abigail Wise • Aug. 22, 2012

Components of a kick-ass landing page

You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.

By Ryan Willumson • Aug. 20, 2012

Most Read Marketing News of Last Week: Groupon, checklists and bad SEO

Miss out on the biggest news in marketing lsat week? Get up to speed with Marketing Dive’s most popular highlights.

By Brian Warmoth • Aug. 17, 2012

Apps vs. HTML5: Apps winning for now...but why?

As businesses weigh the pros and cons between the two major ways to “go mobile”, native apps are winning.

By Ryan Willumson • Aug. 16, 2012

Freelancers and SMBs: Invoicing app Ballpark redesigned, adds features

The Metalabs team has put out a beautiful redesign of the product, and added features that allow estimates and a basic CRM.

By Ryan Willumson • Aug. 15, 2012

Why checklists work

If you use checklists in your daily life, here’s why they work.  And if you’re not using checklists, find out why you should.

By Ryan Willumson • Aug. 15, 2012

Shhhh...Decoy pricing drives sales

These pricing secrets can help lead your customer to buy the product you want them to buy, at the price you want them to buy it.

By Ryan Willumson • Aug. 14, 2012

Deals to your smartphone based on your face

If you walk into a certain store in Nashville there is a camera that identifies your face and sends you deals.

By Ryan Willumson • Aug. 13, 2012

Google to include your Gmail results in search

The search giant will be testing personal email in search results, and voice enabled search and response.

By Ryan Willumson • Aug. 9, 2012