Social media firms capitalize on increasing popularity in Middle East

Social media firms are setting up shop in the Middle East due to increased popularity following the Arab Spring. 

By Wendy Parish • Feb. 7, 2013

Google rolls out Enchanced Campaigns to maximize value of AdWords across devices

Google announces the rollout of changes to AdWords, called "Enhanced Campaigns," meant to make advertisers' campaigns effective regardless of device.

By Wendy Parish • Feb. 6, 2013

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Infographic: 7 benefits you're missing by skipping Google+

Search Mojo has pulled together 7 business benefits of Google+ in an infographic. 

By Wendy Parish • Feb. 6, 2013

Are users unfriending Facebook?

Study from Pew Research Center reveals many users taking long breaks from Facebook or leaving altogether.

By Wendy Parish • Feb. 6, 2013

Marketers watch: 9 consumer social media trends

Study from Edison Research revealed 9 consumer social media trends that marketers should watch. 

By Wendy Parish • Feb. 6, 2013

Twitter makes biggest acquisition ever with Bluefin Labs

The analytics firm should prove useful for Twitter as it expands into social TV.

By Wendy Parish • Feb. 5, 2013

Industry jolted by comScore's expansion of mobile measurement assets

ComScore expands mobile measurement assets, opening up new possibilities in analytics. 

By Wendy Parish • Feb. 5, 2013

Internet ad network NetSeer suffers hack that ripples across web

Google Chrome users received malware warnings yesterday on websites across the net that hosted NetSeer ads.

By Wendy Parish • Feb. 5, 2013

2013 job outlook: 50% of new marketing hires will be technical

To meet increasing demands of data analytics, research firm IDC predicts 50% of new marketing hires will be technical in 2013. 

By Wendy Parish • Feb. 4, 2013

Retail not cashing in on full Pinterest potential

Many retail brands are struggling to keep pace with their Pinterest popularity.

By Wendy Parish • Feb. 4, 2013

Social media has not killed email marketing

Social networking site users are growing at unprecedented rates, but email marketing is still more profitable. 

By Wendy Parish • Feb. 4, 2013

4 monthly SEO tasks every small business should be doing

Most small businesses are doing SEO poorly or not at all, these 4 tips will help them get back on track. 

By Wendy Parish • Jan. 31, 2013

How Sharpie gained 89% market share through teens

Learn how the brand Sharpie's Back to School 2012 teen campaign helped to gain 89% of market share. 

By Wendy Parish • Jan. 31, 2013

Should You Optimize Content for Wide Screens?

I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you n...

Jan. 30, 2013

Social media marketers: Do these 5 things every day

5 daily habits that will keep you from becoming overwhelmed in handling social media marketing. 

By Wendy Parish • Jan. 30, 2013

4 very human reasons online video is a necessity

Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention. 

By Wendy Parish • Jan. 29, 2013

Pinfluencer increases value of Pinterest analytics with image recognition tech

Pinfluencer has developed image recognition software to differentiate which Pinterest images are driving site traffic. 

By Wendy Parish • Jan. 29, 2013

How to make the most of hashtags

10 tools for research and management of hashtags. 

By Wendy Parish • Jan. 28, 2013

10 social media blogs you should be reading

Social Media Examiner releases the top 10 social media blogs to read in 2013.

By Wendy Parish • Jan. 28, 2013

2012 top 100 brands ranked

YouGov's research places Subway's brand at the top, while Apple and Google lose rank. 

By Wendy Parish • Jan. 28, 2013

Retailers will hit $55 billion spent on mobile marketing by 2015

According to Juniper Research, spending on mobile marketing by retailers will hit $55 billion annually by 2015. 

By Wendy Parish • Jan. 25, 2013

Amazon continues squeeze on Apple with buy of text-to-speech software Ivona

Tight competition continues between Amazon and Apple with Amazon's announcement of the acquisition ofInova, a text-to-speech technology. 

By Wendy Parish • Jan. 25, 2013

Seamless takes risk by giving $7 to every new Facebook 'like'

Seamless, a food delivery service, is offering a far above average $7 per Facebook like to drive business. 

By Wendy Parish • Jan. 24, 2013

AppNexus $75 million in funding means no acquitision or IPO this year

Ad tech company, AppNexus, lines pockets with $75 million squelching rumors of acquisitions and IPO. 

By Wendy Parish • Jan. 24, 2013

20 homepages that got it right

These 20 homepages do all the right things to make a solid first impression and increase engagement. 

By Wendy Parish • Jan. 24, 2013