Infographic: The Price of Free Website Testing

This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’r...

By Ryan Willumson • June 13, 2012

Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

By Ryan Willumson • June 12, 2012

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Viewing Facebook Content Makes People More Likely to Buy: ComScore

With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.

By Ryan Willumson • June 12, 2012

Audience vs Community: Do You Know the Difference?

In part two of her series, Allison Aldridge-Saur of Chickasaw Nation discusses Audiences versus Communities.

By Ryan Willumson • June 9, 2012

Google Previews New Look for AdWords Interface

The “simpler and more beautiful” Google makeover is coming to AdWords.

By Ryan Willumson • June 8, 2012

Google Takes Mobile Ads to 1 Million More Advertisers

The AdMob-AdWords integration to make it easier for medium- and small-businesses to spend on Google mobile ads.

By Ryan Willumson • June 7, 2012

26 Tips for Integrating Social Media Activities

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

By Ryan Willumson • June 7, 2012

5 Reasons You Should Measure Social Media Return on Investment

Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about meas...

By Ryan Willumson • June 6, 2012

The Facebook metrics you need to know

Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...

By Ryan Willumson • June 5, 2012

Facebook Mobile Ads Now Open to Masses

Facebook is now automating mobile-ad buying to make the process easier and faster.

By Ryan Willumson • June 5, 2012

The Unintended Consequences Of Link Removal

It has to be one of the more ironic linking related developments over the past couple decades. Panicked online marketers doing complete 180′s and trying to remove links they’d tried for years to get. Even more ironic is paying the same company that sold the idea of going after thos...

By Ryan Willumson • June 5, 2012

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

By Ryan Willumson • June 4, 2012

Microsoft's Do Not Track browser angers online ad industry

Default setting in new Windows 8 pre-empts DAA initiative

By Brian Warmoth • June 1, 2012

5 tips on finding fantastic content for your white paper

One of the keys to writing a great white paper is to include lots of quality content — especially by referencing stats and figures, which will make it more interesting and add credibility

By Brian Warmoth • June 1, 2012

Here comes Yahoo's own Web browser -- Axis

Yahoo's search group attempts to take control of its destiny by launching its own browser. Surprise: It's good.

By Ryan Willumson • May 24, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

3 essential tips for QR code marketing

Whether you're running a program that features QR codes, or you just want to have a few guidelines for the future when mobile scanning really takes off, keep the following in mind.

By Ryan Willumson • May 22, 2012

5 ways you're recklessly abusing your metrics

"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook As we all know, there is an abundance of data for the digital advertising world. However, availability does not equate to usefulness. In fact, there are plenty of times when data are used poorly,...

By Ryan Willumson • May 22, 2012

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.

By Ryan Willumson • May 22, 2012

Google's Bogus URL Shortener Statistics

All was well with the world until Marketing Coordinator Kevin Gruber decided to dig into the Google URL shortener stats a bit more.

By Ryan Willumson • May 21, 2012

"Ads Related To…" Text Officially Rolls Out On AdWords' Top Ad Block

We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the top ad block and it’s rolled out officially for most — if not all — search terms on Google AdWords. The new text appears at the top of the yellow Ad...

By Ryan Willumson • May 21, 2012

How to make the most of the new ad creative formats

The IAB has finally released new creative standards for the first time in a decade. So where do these new rising stars fit in the overall continuum of online display advertising? And how fast can we expect them to be adopted? 

By Ryan Willumson • May 20, 2012

Google+ a Ghost Town as Brands Decamp for Pinterest

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

By Ryan Willumson • May 20, 2012

Are Consumers Ready for Mobile Grocery Shopping?

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

By Ryan Willumson • May 20, 2012

Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

By Ryan Willumson • May 17, 2012