Data/Analytics: Page 153


  • Microsoft's investment in advertising Windows 8 may be wasted

    Feedback shows concern about the way Microsoft is marketing Windows 8.

    By Erik Hall • Oct. 29, 2012
  • Gender targeting now available on Twitter's Promoted Products

    Although users don't fill out their gender information in their profile, Twitter says they can still target them.

    By Ryan Willumson • Oct. 26, 2012
  • Explore the Trendlineâž”
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Real-time bidding is big-time growing

    Find out what kind of success agencies have had with RTB, and how much it is expected to grow over the next four years.

    By Ryan Willumson • Oct. 25, 2012
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    Retrieved from Apple on September 28, 2012
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    First iPad mini ad is...very simple.

    The “Piano” spot from Apple puts iPad side-by-side with iPad mini, and plays the classic, "Heart and Soul."

    By Erik Hall • Oct. 25, 2012
  • Microsoft unveils Windows 8 ad campaign with global, musical focus

    Up and coming bands play large role in Windows 8 advertising campaign.

    By Erik Hall • Oct. 24, 2012
  • Bing makes voice search available on Xbox

    The addition of Internet Explorer to Xbox leads to voice search capability.

    By Erik Hall • Oct. 24, 2012
  • Adobe tries to grab execs with new Marketing Cloud ad campaign

    A new ad campaign for Adobe Analytics, Adobe Media Optimizer and Adobe Social finds a different way to express dirty words.

    By Erik Hall • Oct. 23, 2012
  • Federal Trade Commission issues report on facial recognition technology

    The Federal Trade Commission recommends certain protections regarding consumer privacy and facial recognition technology for companies like Facebook.

    By Erik Hall • Oct. 23, 2012
  • A person uses a red Bank of America ATM.
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    David McNew via Getty Images
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    Bank of America, Susan G. Komen campaign starts slow

    Two months into a cooperative campaign, only 580 participants joined the "Everyday Portraits" effort from Bank of America and Susan G. Komen.

    By Erik Hall • Oct. 23, 2012
  • Fixes to Apple iOS 6 coming soon

    BGR reports that Apple has started testing iOS 6.0.1 with fixes to horizontal line and camera flash bugs.

    By Erik Hall • Oct. 23, 2012
  • Leverage Twitter to grow your email list with 3 strategies

    Social Media Examiner looks at three unique opportunities for marketers on Twitter, showing how bios and links can be used more efficiently.

    By Oct. 22, 2012
  • Newsweek announces end of print product

    The final print edition of Newsweek will be Dec. 31 before going all digital.

    By Erik Hall • Oct. 18, 2012
  • New Google tool can direct Google to ignore links

    The Disavow Links tool gives sites the ability to tell Google about inbound links from un-trusted sources.

    By Erik Hall • Oct. 17, 2012
  • Verizon offering marketers details on consumers’ phone usage—but is it legal?

    A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.

    By Erik Hall • Oct. 17, 2012
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    Retrieved from Apple on September 13, 2012
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    iPhone 5 already surpasses web use of Galaxy S III

    It took just 18 days for the iPhone 5 to surpass the Web traffic volume of the Galaxy S III. 

    By Erik Hall • Oct. 16, 2012
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    Anheuser-Busch/Weber Shandwick
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    Time of year to change Internet marketing efforts for the holidays

    Search Engine Watch does head-to-head comparisons to see what works for seven types of brands and their points of marketing emphasis during the holidays.

    By Erik Hall • Oct. 15, 2012
  • What marketers need to know about using Facebook permissions

    Your company needs to know how to use Facebook permissions to help marketers get the most out of social media data. 

    By Erik Hall • Oct. 15, 2012
  • YouTube mobile use quadruples in 18 months

    YouTube executive says 25% of users are mobile, up from 6% just 18 months ago.

    By Erik Hall • Oct. 12, 2012
  • Microsoft plans to spend up to $1.8 billion marketing Windows 8

    The Oct. 26 launch of Windows 8 will come with a marketing campaign estimated to be between $1.5 and $1.8 billion. 

    By Erik Hall • Oct. 12, 2012
  • Yahoo loses search market share in September

    The only search engine among the top five to lose users from August to September was Yahoo.

    By Erik Hall • Oct. 11, 2012
  • Personal computer sales see biggest drop since 2001

    Worldwide PC shipments drop 8% from third quarter 2011 to third quarter 2012.

    By Erik Hall • Oct. 11, 2012
  • Instagram’s value to B2B

    Companies with significant visual content are finding success using Instagram.

    By Erik Hall • Oct. 10, 2012
  • Sprint offers customers a simpler phone number

    StarStar Me service from Sprint allows customers to replace phone number with a word.

    By Erik Hall • Oct. 9, 2012
  • Starbucks announces new payment option with Square

    Square Wallet's app will become a payment option at Starbucks starting in November. 

    By Erik Hall • Oct. 8, 2012
  • How much patience is required before seeing SEO results?

    There are several indicators when learning to determine how quickly SEO results can be noticed.

    By Erik Hall • Oct. 8, 2012