Data/Analytics: Page 154

  • Google Launches Knowledge Graph To Provide Answers, Not Just Links

    The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results.

    By Ryan Willumson • May 16, 2012

  • How Marketers are Shifting to Owned Media to Drive Impact

    Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.

    By Ryan Willumson • May 15, 2012
  • What you need to know about data in marketing Explore the Trendline➔
    Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Image attribution tooltip
    Sachin Ghodke
    Image attribution tooltip

    4 Alternatives You Need To Consider Beyond AdWords

    While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic.

    By Ryan Willumson • May 14, 2012
  • Image attribution tooltip
    Business Wire
    Image attribution tooltip

    3 Lessons Content Marketers Can Learn from Product Marketing

    Content that sells gets more funding. Content that doesn't is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house.

    By Ryan Willumson • May 14, 2012

  • Google Expands AdWords Bid Simulator To The Campaign Level

    Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced.

    By Ryan Willumson • May 11, 2012
  • Image attribution tooltip
    Renato Ganoza
    Image attribution tooltip

    10 Great Adwords Options For Boosting Conversions

    We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but begi...

    By Ryan Willumson • May 9, 2012

  • Does The First Amendment Create A Complete Defense For Google Against Antitrust Regulation?

    Google now faces antitrust investigations on multiple continents. The US FTC recently hired a prominent, successful litigator in a sign that it may be preparing to bring an action against the company. But does Google have a “slam dunk” defense against such a case (at least in the U...

    By Ryan Willumson • May 9, 2012
  • Image attribution tooltip
    renjith krishnan
    Image attribution tooltip

    SMB IT budgets rise 15%

    The average annual IT budget for SMBs now stands at $152,000, up from the $143,000 previously reported for the second half of 2011 and the $132,000 reported for the first half of 2011.

    By Ryan Willumson • May 9, 2012
  • Image attribution tooltip
    Walter Rodriguez
    Image attribution tooltip

    Financial Mobile Ad Spend Up 314%

    Millennial Media study: insurance brands led the way.

    By Ryan Willumson • May 9, 2012

  • Top Four Ways to Convert Social Networkers into Customers

    So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You ju...

    By Ryan Willumson • May 7, 2012

  • How Facebook Makes Its Money

    Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?

    By Ryan Willumson • May 6, 2012

  • NBC Plans Olympic-Size Test of Digital Limits

    Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.

    By Ryan Willumson • May 6, 2012

  • What Do We Really Mean When We Say We Will Not Track Online?

    The controversy comes down to the difference between data collection and targeted marketing: Does do not track mean do not collect or do not target?

    By Ryan Willumson • May 6, 2012
  • Image attribution tooltip
    AGmakonts
    Image attribution tooltip

    Text Message Marketing Is Still a Thing

    Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them.

    By Ryan Willumson • May 3, 2012

  • Google's (Not Provided) Impacting More Than Just SEO Sites

    Think that (not provided) is only impacting SEO-related websites? Think again. The Poynter Institute, a non-profit journalism school that’s well known in media circles, wrote Wednesday about the growing impact that (not provided) is having on publisher websites. Author Steve Myers sh...

    By Ryan Willumson • May 3, 2012

  • Microsoft Advertising Is Becoming "Bing" For SMBs

    Small businesses are a particularly important audience for Bing, given the strength of Google AdWords among smaller advertisers.

    By Ryan Willumson • May 2, 2012

  • Yahoo Woos Small Biz with Marketing Dashboard

    New service provides consolidated view of marketing results and reputation.

    By Ryan Willumson • May 2, 2012

  • MediaMath Spins Out Media Agency for Data-Driven Marketers

    MediaMath will hold a minority stake in six-person startup Kepler Group, which will be run by Rick Greenberg, formerly MediaMath's senior VP and head of sales in the Americas.

    By Ryan Willumson • May 1, 2012

  • Mobile App Marketers Get New Tools From AdWords

    Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week.

    By Ryan Willumson • April 30, 2012
  • Image attribution tooltip
    Salvatore Vuono
    Image attribution tooltip

    Kickstarter Sets Off $7 Million Stampede for a Watch Not Yet Made

    "You’re activating a user base that you know will be interested in your project."

    By Ryan Willumson • April 30, 2012

  • Walmart.com Lets You Pay With Cash When Shopping Online

    New feature enables users to place orders online and then pay for them at a nearby Walmart.

    By Ryan Willumson • April 27, 2012
  • Image attribution tooltip
    Rawich
    Image attribution tooltip

    7 ways to win awards for your social campaigns

    Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. B...

    By Ryan Willumson • April 26, 2012
  • Image attribution tooltip
    worradmu
    Image attribution tooltip

    '2012 State of Media' report analyzes media 'chaos'

    Details on current media, advertising landscape, and forecasts of upcoming industry trends

    By Ryan Willumson • April 26, 2012

  • Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts

    Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most importan...

    By Ryan Willumson • April 24, 2012
  • Image attribution tooltip
    Flickr; Alcino
    Image attribution tooltip

    Click-Through Rates May Matter Even Less Than We Already Thought

    Metrics like 'hover' and 'view' found better indicators of intent to buy.

    By Ryan Willumson • April 24, 2012