Google search engine changes come in threes

Penguin becomes Google's third algorithmic change in October.

By Erik Hall • Oct. 8, 2012

Google says latest Panda update will impact 2.4% of searches

The new Panda algorithm change began rolling out Sept. 27 and will continue for another few days. 

By Erik Hall • Oct. 4, 2012

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Some websites are paying customers a referral fee

Sharing a link on social media is earning up to 5% of a sale from some websites. 

By Erik Hall • Oct. 4, 2012

Google close to completing deal to buy face-recognition company

A year-long process by Google to purchase the face-recognition company Viewdle is nearly complete. 

By Erik Hall • Oct. 3, 2012

7 things that Apple is doing better than your brand

Apple has over $100 billion in annual revenue for good reason, and it will not be easy for other brands to copy that success.

By Erik Hall • Oct. 3, 2012

Facebook research compares ad impact to TV

DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad. 

By Erik Hall • Oct. 2, 2012

Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics

Start your Monday off on the right foot with last week's most popular Marketing Dive posts.

By Brian Warmoth • Sept. 30, 2012

Nielsen's online and TV ratings converge

New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.

By Brian Warmoth • Sept. 30, 2012

Google search referrer data vanishes in iOS 6 Safari update

Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.

By Brian Warmoth • Sept. 28, 2012

International mobile search: Are you planning for it?

Non-English language users are becoming a bigger force in search, as are mobile Google users.

By Brian Warmoth • Sept. 28, 2012

BlackBerry 10 getting Facebook and Twitter apps at launch

Four social networks sign on as RIM gears up for a Q1 launch for their new platform.

By Brian Warmoth • Sept. 26, 2012

Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN

Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.

By Brian Warmoth • Sept. 21, 2012

Salesforce introduces Marketing Cloud tool for social media engagement

Will the new subscription service help you to better target your messaging?

By Brian Warmoth • Sept. 20, 2012

Analytics and budget shortfalls lead social marketing problems in report

Which of the problems on the survey are affecting your campaigns?

By Brian Warmoth • Sept. 19, 2012

Apple's iOS 6 allows limited ad tracking option

With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?

By Brian Warmoth • Sept. 14, 2012

GoDaddy apologizes for outage, issues credits

The company's credit program is an attempt to keep their customers happy after last week's outage.

By Ryan Willumson • Sept. 13, 2012

3 crucial tips for PPC holiday plans

Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.

By Brian Warmoth • Sept. 11, 2012

Mintigo CMO explains his big data strategy for a customer search engine

What does an upstart customer search engine look for to identify potential leads?

By Brian Warmoth • Sept. 9, 2012

AdCenter takes on DMAs like Google

Microsoft announced adopting DMAs shortly after Google.

By Abigail Wise • Sept. 6, 2012

AdCenter update shows marketers where their ads are appearing

An updated ad preview tool will let advertisers see exactly where their online ads are showing up.

By Abigail Wise • Sept. 4, 2012

Stimulate conversion by adjusting your landing page

In a recent case study, ContentVerve saw a 99.4% lift in conversion after changing for elements on a client's landing page.

By Abigail Wise • Aug. 31, 2012

Jump-start conversion by improving your calls to action

Check out these tips on how to find the best-performing calls to action.

By Abigail Wise • Aug. 30, 2012

How do Reddit's referral rates compare to Pinterest's?

BuzzFeed's recent study shows a huge increase in Reddit referral rates, while former highlight Pinterest seems to be on the downfall.

By Abigail Wise • Aug. 29, 2012

Improve your site's tracking with tag management

Tag management can help with retargeting and affiliate marketing.

By Abigail Wise • Aug. 28, 2012

Improve conversion rate on your content

A few simple tips could help up conversion on your content.

By Abigail Wise • Aug. 28, 2012