Data/Analytics: Page 154

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    Sachin Ghodke
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    Liversidge: Trust is crucial in international SEO strategy

    Search Engine Land contributor rolls out list of strategy tips for polishing brand reputation and improving trust levels among customers.

    By • June 19, 2012
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    Flickr; mkhmarketing
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    Facebook mobile ads exhibit higher click-through rates than desktop ads in study

    SocialCode reports a 0.79-percent click-through rate for Facebook mobile ads, compared with 0.327 percent for PC-only ads.

    By • June 19, 2012
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    renjith krishnan
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    Acxiom Doing Big Business in Consumer Database Marketing

    Quietly, Acxiom is collecting and selling massive amounts of offline, online and mobile data on consumers.

    By Ryan Willumson • June 17, 2012

  • Pinterest Has 8x Audience Growth in Latin America

    Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.

    By Ryan Willumson • June 15, 2012

  • New brand opportunities on Xbox LIVE

    The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.

    By Ryan Willumson • June 15, 2012
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    renjith krishnan
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    How Anomalies In Search Trends Could Change Your Product Roadmap

    By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by wha...

    By Ryan Willumson • June 14, 2012
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    jannoon028
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    New Reports in Google Analytics on Social Metrics

    Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.

    By Ryan Willumson • June 14, 2012

  • ICANN Reveals Bidders For Top Level Domains

    Interesting bids by Google and Amazon in a domain land grab reminiscent of the old west.

    By Ryan Willumson • June 13, 2012

  • Apple Maps Could Launch With More Business Listings Than Google

    If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google. As Bloomberg points out, during Apple’s announcement on Monday, the c...

    By Ryan Willumson • June 13, 2012
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    Danard Vincente
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    Infographic: The Price of Free Website Testing

    This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’r...

    By Ryan Willumson • June 13, 2012

  • Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

    Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

    By Ryan Willumson • June 12, 2012

  • Viewing Facebook Content Makes People More Likely to Buy: ComScore

    With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.

    By Ryan Willumson • June 12, 2012
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    Idea go
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    Audience vs Community: Do You Know the Difference?

    In part two of her series, Allison Aldridge-Saur of Chickasaw Nation discusses Audiences versus Communities.

    By Ryan Willumson • June 9, 2012

  • Google Previews New Look for AdWords Interface

    The “simpler and more beautiful” Google makeover is coming to AdWords.

    By Ryan Willumson • June 8, 2012

  • Google Takes Mobile Ads to 1 Million More Advertisers

    The AdMob-AdWords integration to make it easier for medium- and small-businesses to spend on Google mobile ads.

    By Ryan Willumson • June 7, 2012

  • 26 Tips for Integrating Social Media Activities

    Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

    By Ryan Willumson • June 7, 2012
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    watcharakun
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    5 Reasons You Should Measure Social Media Return on Investment

    Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about meas...

    By Ryan Willumson • June 6, 2012
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    Elizabeth Regan/Industry Dive
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    The Facebook metrics you need to know

    Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...

    By Ryan Willumson • June 5, 2012
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    Flickr; mkhmarketing
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    Facebook Mobile Ads Now Open to Masses

    Facebook is now automating mobile-ad buying to make the process easier and faster.

    By Ryan Willumson • June 5, 2012
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    R. K. Alvarado
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    The Unintended Consequences Of Link Removal

    It has to be one of the more ironic linking related developments over the past couple decades. Panicked online marketers doing complete 180′s and trying to remove links they’d tried for years to get. Even more ironic is paying the same company that sold the idea of going after thos...

    By Ryan Willumson • June 5, 2012
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    Toronto Eaters
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    The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

    Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

    By Ryan Willumson • June 4, 2012

  • Microsoft's Do Not Track browser angers online ad industry

    Default setting in new Windows 8 pre-empts DAA initiative

    By • June 1, 2012

  • 5 tips on finding fantastic content for your white paper

    One of the keys to writing a great white paper is to include lots of quality content — especially by referencing stats and figures, which will make it more interesting and add credibility

    By • June 1, 2012

  • Here comes Yahoo's own Web browser -- Axis

    Yahoo's search group attempts to take control of its destiny by launching its own browser. Surprise: It's good.

    By Ryan Willumson • May 24, 2012
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    TrendWatch: DIY rich media ads

    What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

    By Ryan Willumson • May 23, 2012