Obama's digital campaign sets precedent for marketers in all industries

 The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general. 

By Wendy Parish • Jan. 24, 2013

Ads for ads prove successful for Super Bowl buzz

Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads. 

By Wendy Parish • Jan. 24, 2013

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

CEO's tweet previews Twitter video capabilities

Twitter CEO Dick Costol posted a tweet with Vine-enabled video, suggesting the functionality could be coming to Twitter soon. 

By Wendy Parish • Jan. 23, 2013

Facebook ad users see 24% more new sales

Study from Aggregate Knowledge shows advertising campaigns that include Facebook ads saw 24% more new sales than those without.

By Wendy Parish • Jan. 23, 2013

Xaxis makes digital radio a viable advertising medium

Xaxis bring real-time bidding to digital radio for specific, targeting advertising. 

By Wendy Parish • Jan. 23, 2013

Instagram proves a valid marketing tool in 5 ways

Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages. 

By Wendy Parish • Jan. 23, 2013

More content makes for better embedded Tweets

Twitter announces updates that will enhance embedded Tweets by displaying more content. 

By Wendy Parish • Jan. 22, 2013

Twitter named 'most social brand' in 2012

Twitter was mentioned in 2.8 billion times online according to social-media analytics firm Infegy.

By Wendy Parish • Jan. 18, 2013

Google's holiday ad risk pays off big time

Google's move to a paid model, Google Shopping, for product listings was controversial, but holiday retailers still bought in. 

By Wendy Parish • Jan. 17, 2013

Pop Ad Agency bringing Advanced Publications into the digital age

Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.

By Wendy Parish • Jan. 17, 2013

Search marketing and big data hold 7 big shake-ups for you in 2013

Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing. 

By Wendy Parish • Jan. 16, 2013

Most Read Marketing News of the Week: AP Twitter ads, Android and audio

Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.

By Brian Warmoth • Jan. 11, 2013

New Adspert iPhone app opens up real-time AdWords options

But better yet, it's free to use.

By Brian Warmoth • Jan. 9, 2013

New Bitly APIs drill into social data

Want to look at timing and popularity of topics across multiple stories? Bitly can help!

By Brian Warmoth • Jan. 8, 2013

Will 'Mad Men' wisdom lose out to data in the social media age?

Big data is on the rise in 2013, but no one has figured out exactly how to use it it—yet.

By Brian Warmoth • Jan. 6, 2013

Facebook Pages Manager arrives on Android devices

Page insights and notifications are now no longer confined to your desktop and iOS devices. Get excited.

By Brian Warmoth • Jan. 4, 2013

Half of Wired magazine's ad revenue now digital

Despite big Web gains, tablets are still smalltime players overall, according to VP-publisher Howard Mittman.

By Brian Warmoth • Jan. 3, 2013

Instagram denies major loss in users

New York Post story says Instagram lost 4 million users after its terms of service change. 

By Erik Hall • Dec. 31, 2012

Social media worldwide: An increase in social media investment is planned by 96% of companies.

Booz & Company and Buddy Media do a joint study looking at what attracts companies to social media.

By Erik Hall • Dec. 26, 2012

Oracle buying Eloqua for $810 million

The deal will bring Eloqua's cloud and analysis under Oracle's control as the company pushes forward to gain better market analytics capabilities.

By Brian Warmoth • Dec. 20, 2012

Apple, Facebook, Google benefit from Kodak selloff

Dive summary: Kodak intellectual property sold for $525 million to two different consortiums. Intellectual Ventures, which includes Apple and Microsoft, and RXP, which has Google as a client, bid for the Kodak licenses. Other companies involved in the bids were Adobe, Amazo...

By Erik Hall • Dec. 20, 2012

Instagram.com traffic spikes after Twitter change

The traffic to Instragram.com is 25 times higher in the first week after ending photo previews on Twitter.

By Erik Hall • Dec. 18, 2012

Marketers plan to spend more on email, social, mobile in 2013

A study by StrongMail consulted with more than a thousand marketers, and email is expected to see biggest increase in 2013.

By Erik Hall • Dec. 14, 2012

Viewable impressions gain traction for 2013, though not with everyone

So who stands to benefit most by forgetting about what goes on below the fold?

By Brian Warmoth • Dec. 13, 2012

Only 23% of brands are using online video advertising

A Kantar Media study looks at brands’ use of national TV advertising and online video.

By Erik Hall • Dec. 12, 2012