Opportunities to bump up website conversion

Take advantage of opportunities to increase website conversion.

By Abigail Wise • Aug. 22, 2012

Microsoft adCenter launches even rotation for pay-per-click ads

The newest version of adCenter gives marketers the option of even ad rotation or ad optimization, based on highest click through rate.

By Abigail Wise • Aug. 22, 2012

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Components of a kick-ass landing page

You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.

By Ryan Willumson • Aug. 20, 2012

Most Read Marketing News of Last Week: Groupon, checklists and bad SEO

Miss out on the biggest news in marketing lsat week? Get up to speed with Marketing Dive's most popular highlights.

By Brian Warmoth • Aug. 17, 2012

Apps vs. HTML5: Apps winning for now...but why?

As businesses weigh the pros and cons between the two major ways to "go mobile", native apps are winning.

By Ryan Willumson • Aug. 16, 2012

Freelancers and SMBs: Invoicing app Ballpark redesigned, adds features

The Metalabs team has put out a beautiful redesign of the product, and added features that allow estimates and a basic CRM.

By Ryan Willumson • Aug. 15, 2012

Why checklists work

If you use checklists in your daily life, here's why they work.  And if you're not using checklists, find out why you should.

By Ryan Willumson • Aug. 15, 2012

Shhhh...Decoy pricing drives sales

These pricing secrets can help lead your customer to buy the product you want them to buy, at the price you want them to buy it.

By Ryan Willumson • Aug. 14, 2012

Deals to your smartphone based on your face

If you walk into a certain store in Nashville there is a camera that identifies your face and sends you deals.

By Ryan Willumson • Aug. 13, 2012

Google to include your Gmail results in search

The search giant will be testing personal email in search results, and voice enabled search and response.

By Ryan Willumson • Aug. 9, 2012

Happy founders: Measuring emotion for brands nets Affectiva $12 million in funding

You'll never guess what the technology was originally developed for...

By Ryan Willumson • Aug. 8, 2012

Marketing Psych 101: Ask for a certain type of favor

Studies show that when asking for a certain kind of favor, it can increase the likelihood that your next (bigger) request is granted.

By Ryan Willumson • Aug. 7, 2012

Easy tips for mobile-friendly email marketing

More emails will be opened on mobile than on desktop by year-end, so it is essential for marketers to create emails that work well no matter the screen size.

By Ryan Willumson • Aug. 5, 2012

Google now allows ad targeting by Congressional District

Just in time for the fall election season, Google finds a way to push more political ads in front of your face.

By Ryan Willumson • Aug. 3, 2012

"The Art of Color Coordination" [Infographic]

If your website has poor color coordination, it can be as bad as ineffective copy or slow site speed.  Check out this infographic to make sure your website doesn't make critical coordination mistakes.

By Ryan Willumson • Aug. 3, 2012

The cost of a 30 second Olympics ad, and other numbers from NBC

NBC's Sports Group chairman provided some eye-popping numbers surrounding the games. 

By Ryan Willumson • Aug. 2, 2012

Google is pitting neighborhoods against each other...and it is working brilliantly

The marketing strategy for Google Fiber is innovative and has proven to be very effective.

By Ryan Willumson • Aug. 2, 2012

Your marketing meetings can be better, just do 3 simple things

Marketing departments tend to be a wordy bunch.  These simple changes can have a major impact on your meeting engagement and effectiveness.

By Ryan Willumson • July 26, 2012

IAB's new standard: Viewed impressions, served impressions

"Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.

By Ryan Willumson • July 25, 2012

Why does the IT industry continue to listen to Gartner?

Gartner is getting more than its fair share of attention today for a controversial series of blog posts on Windows 8 from research director Gunnar Berger, who argues that the Windows 8 experience will be “bad” on a non-touch-enabled device. Another day, another provocative rese...

By Ryan Willumson • July 24, 2012

An easy way to make an SEO impact

Too often, marketers don't take advantage of easier ways to make an impact on search pages.  Here's one.

By Ryan Willumson • July 23, 2012

Subject line trend: Hearts, suns and other characters

You may have noticed recently that special characters are appearing in your inbox.  Find out why marketers are using them and if it is working.

By Ryan Willumson • July 23, 2012

By the numbers: Dollar Shave Club video shows creativity can stretch budget

A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.

By Ryan Willumson • July 20, 2012

Hootsuite adds support for Google+ pages

Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.

By Ryan Willumson • July 19, 2012

Zipcar considering in-car coupon "deals"

GPS is a powerful technology for the car-sharing leader, and they are considering offering deals to drivers as they pass restaurants, stores, and more.

By Ryan Willumson • July 18, 2012