Data/Analytics: Page 155
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Click-Through Rates May Matter Even Less Than We Already Thought
Metrics like 'hover' and 'view' found better indicators of intent to buy.
By Ryan Willumson • April 24, 2012 -
How time of day affects content performance
Recent BuzzFeed data reveals a highly predictable daily pattern of web traffic where internet users reach their peak at in the early evening
By Ryan Willumson • April 23, 2012 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
You Are Big Brother (But That Isn't So Bad)
For all the handwringing about online behavioral tracking, there have been precious few examples of nefarious outcomes.
By Ryan Willumson • April 22, 2012 -
4 reasons to embrace affiliate marketing
A solution that is growing in popularity and generally a good fit for most digital marketers is the affiliate marketing avenue called cost-per-action (CPA).
By Ryan Willumson • April 19, 2012 -
Google's top tips for getting attribution right
Attribution is critical for digital marketers. Attribution is also very difficult. Maybe a coupon code email was the final nudge that pushed a consumer to a purchase, but what about the pre-roll ads, the tweets, and the numerous times she read customer reviews? Every journey to a purchase invo...
By Ryan Willumson • April 19, 2012 -
Hawthorne Direct names president-CMO
Fairfield, Iowa—Direct response TV agency Hawthorne Direct, Fairfield, Iowa, has named Adam Michaelson president-CMO, a new position. He was previously president-CEO of Michaelson Marketing Group, Los Angeles.
By Ryan Willumson • April 19, 2012 -
AdWords To Automatically Match For Misspellings, Other Variants
Post on the adwords blog outlines the different variations in language Google will take into account.
By Ryan Willumson • April 17, 2012 -
Why it's time to ditch panel-based media buying
Still using panel-based media planning? Well, habits can be hard to break. But more importantly, they can also be very costly. With precise audience targeting now available, tools like Nielsen's @plan, comScore's Media Planner, and others no longer make (fiscal) sense. Some media ...
By Ryan Willumson • April 16, 2012 -
Smartphone Vs. Mobile-Only Google Indexing
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages s...
By Ryan Willumson • April 16, 2012 -
SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle
Looking for a job doing SEM / PPC work? Some salary data for you to ponder.
By Ryan Willumson • April 13, 2012 -
Hot Mobile Purchasing Trends You Need To Know
Recent holidays have provided a stage to show that mobile commerce is here to stay.
By Sean Griffey • April 12, 2012 -
Infographic: Nonprofits and Social Media Results
Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. If ther...
By Ryan Willumson • April 11, 2012 -
LinkedIn introduces targeting and data tools for marketers
LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."
By Ryan Willumson • April 11, 2012 -
Evolving To Marketing’s CEO
Having a solid base of trigger tactics may not seem new for a CMO, but being empowered to enter the war room with the C-suite, lay out a plan, and act on it all within 48 hours is an explicit sign of the evolution of the lead marketer.
By Ryan Willumson • April 11, 2012 -
Data Points: How We Use Our Mobiles
An infographic from ADWEEK shows mobile habits of consumers.
By Ryan Willumson • April 11, 2012 -
CMOs, Agencies Take Relationship To The Next Level
The digital age is driving marketing accountability to new heights.
By Ryan Willumson • April 9, 2012 -
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way.
By Ryan Willumson • April 6, 2012 -
Carnegie Mellon Study: Advertising Icons Cause Confusion
The majority of participants mistakenly believed that ads would pop up if they clicked on disclosure icons and taglines.
By Ryan Willumson • April 4, 2012 -
How to Cut Through Tech Clutter and Decide Which Systems You Really Need
For a small business, figuring out what systems you have to invest in and what can be put off is a necessary, difficult task.
By Ryan Willumson • April 3, 2012 -
7 Ways to Generate Blog Content Ideas Using Web Analytics Insight
Content Marketing Institute outlines different ways to find inspiration for your blog content.
By Ryan Willumson • April 3, 2012 -
Simple Tips To Make Miracles Happen In Your PPC Campaigns
Search Engine Land thinks that they can provide a miracle with your PPC campaign...
By Ryan Willumson • April 2, 2012 -
How to Track Social Media Traffic With Google Analytics
You have a website and you are building traffic to it, but what do you know about your visitors?
By Ryan Willumson • April 2, 2012 -
Google's Gags Go Worldwide For April Fool's Day 2012
A recap of Google’s (and a few others) pranks
By Ryan Willumson • April 1, 2012 -
Why A Diverse Link Profile Is More Critical Than Ever
Julie Joyce says that if she "had to choose just one thing that our most successful clients have in common, it would be link diversity."
By Ryan Willumson • March 27, 2012 -
Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you’re measuring up in the eyes of your customers. You never want to assume you know how your target market (30 to 45 year old working mothers, for example) feels abou...
By Ryan Willumson • March 26, 2012
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