Viewable impressions gain traction for 2013, though not with everyone

So who stands to benefit most by forgetting about what goes on below the fold?

By Brian Warmoth • Dec. 13, 2012

Only 23% of brands are using online video advertising

A Kantar Media study looks at brands’ use of national TV advertising and online video.

By Erik Hall • Dec. 12, 2012

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Social media occupies 20% to 30% of a person’s time online

A study from Nielsen also finds that Facebook is used twice as much as any other social network.

By Erik Hall • Dec. 10, 2012

App downloads up 500% for Amazon’s Appstore

Kindle Fire sales and Amazon’s work with app developers led to App Store success.

By Erik Hall • Dec. 7, 2012

Ads in iPad games get twice as many response as iPhones

Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.

By Erik Hall • Dec. 7, 2012

Report: AOL CEO decides to eliminate CMO role

Jolie Hunt is leaving as AOL CMO after five months, and the position likely will not be filled.

By Erik Hall • Dec. 4, 2012

Google Venture gives $10 million to Adelphic for measuring mobile use

Adelphic uses 30 signals to recognize patterns and information about a given smartphone user, which led to investment from Google Venture.  

By Erik Hall • Dec. 4, 2012

Android operating system takes over majority of total impressions

Google's Android operating system is up to 52% of total impressions in third quarter from 46% in the second quarter.

By Erik Hall • Nov. 29, 2012

Digital ad sales at newspapers show minimal growth

Newspapers have seen only 19% growth in digital ad sales the last six years.

By Erik Hall • Nov. 29, 2012

Misunderstanding surrounds influence, influence tracking

Influence recipients are not tracked by influence platforms like Klout and PeerIndex. What is the solution?

By Erik Hall • Nov. 28, 2012

Apple, Chevy reach collaboration deal

Apple’s Siri is to be integrated in Chevy vehicles starting in early 2013.

By Erik Hall • Nov. 28, 2012

Formula touted to determine the ROI for social media marketing

A HubSpot social media scientist unveils a formula that shows the value of a like.

By Erik Hall • Nov. 27, 2012

Toronto-based Chango raises $12 million for ad targeting business

The four-year-old company will use the cash to build out its sales, engineering, marketing and ad operations.

By Brian Warmoth • Nov. 21, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012

Uncovering Microsoft's default 'Do Not Track'

Internet Explorer 10 users are informed of the default “Do Not Track” on a “Meet Your Browser” page upon download, but the function is then buried. 

By Erik Hall • Nov. 21, 2012

Amazon offers third-party Pages for holiday sales

Amazon Pages will allow third-party sellers to create “custom destinations” on Amazon.com.

By Erik Hall • Nov. 20, 2012

Touchscreens are to replace payphones in New York City

Local business deals, city information and emergency information will be available via touchscreen in former payphone spots.

By Erik Hall • Nov. 20, 2012

Facebook users are seeing fewer organic posts but engagement is up

A study by Group M finds that over a five-week period starting Sept. 20, organic posts by pages a user likes dropped from 15.56% to 9.62%.

By Erik Hall • Nov. 20, 2012

American Express makes deals with Fox, NBC regarding social TV buying.

A deal between American Express and Fox or NBC will give station viewers a chance to purchase items while watching a show.

By Erik Hall • Nov. 20, 2012

Sense Networks algorithm aims to cater ads based on a person's travel

Six-year-old company Sense Networks has brought in $10 million in venture funding to support its tracking strategy. 

By Erik Hall • Nov. 16, 2012

4 app-specific marketing strategies for getting noticed

Cost per impression and cost per action are both good bets for attracting app downloads. 

By Erik Hall • Nov. 16, 2012

Mark Cuban lashes into Facebook, says it's driving away brands

Paying per post prompts the billionaire Dallas Mavericks owner to look elsewhere to promote his companies.

By Erik Hall • Nov. 14, 2012

Publishers making better use of cookies than e-commerce sites

The study by online privacy service Truste looked at use of cookies by the 100 most trafficked websites.

By Erik Hall • Nov. 14, 2012

YouTube content is becoming shoppable

Companies are starting to take advantage of shoppable videos on YouTube, even though the service is still in beta. 

By Erik Hall • Nov. 14, 2012

Tumblr begins program that gives advertisers access to its application programming interface

More than a dozen ad agencies and technology vendors have signed on for Tumblr’s A-List Partnership Program, gaining better API access and support.

By Erik Hall • Nov. 14, 2012