AdWords for Video: The Good & The Bad From a Video Ad Junkie

To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip. This post will examine the highlights of the AdWords for Video platform as well as where it falls short.

By Ryan Willumson • July 17, 2012

Paid search steady, but mobile surging

While the growth rate on overall search took a drop year-over-year, mobile search was white hot, increasing 333%.

By Ryan Willumson • July 16, 2012

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

New Alerts For Crawl Errors Via Google Webmaster Tools

Google announced they are now sending out Google Webmaster Tools alerts for crawl errors. Google grouped the errors in two buckets.  (1) Site Error alerts for major site-wide problems (2) URL Error anomaly alerts for potentially less critical issues The Site-Wide Problems Alerts C...

By Sean Griffey • July 13, 2012

Facebook Starts Automating Home-Page Ad Buying

Home-page ads will be more widely available to advertisers since minimum-buy commitment is removed.

By Sean Griffey • July 12, 2012

Marketers trust retinas, not words

Companies are learning a lot more by tracking the eyes of focus-group subjects, rather than what they say about the product.

By Ryan Willumson • July 12, 2012

Twitter's "big advertiser" pitchdeck [article and slides]

A big brand advertiser handed over Twitter's pitch deck to All Things D, and gives insight to how Twitter thinks it can win big money in the mobile advertising business.

By Ryan Willumson • July 12, 2012

Microsoft Adds Ad Rotation Option To adCenter

Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either (1) rotate the ads by to optimize for clicks or (2) rotate ads more evenly despite clicks or conversions. Here is a screen shot of the feature which is ...

By Ryan Willumson • July 5, 2012

3 Free Keyword Tools and How They Help

Using these tools can help give you insight to your PPC campaigns, and best of all, you don't have to spend a dime.

By Ryan Willumson • July 3, 2012

Major Retailers Testing Augmented Reality Shopping

The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.

By Ryan Willumson • July 2, 2012

Why You're Paying More For Your Brand Terms On Yahoo

Yahoo has suffered through its fair share of turmoil over the last few years: a revolving door of CEOs, significant layoffs, investor revolts, and a declining share of the search space, both paid and organic. One recent bright spot for Yahoo was their first year over year growth in search reve...

By Ryan Willumson • June 28, 2012

Google: Wait Up, Guys! We Have a Tablet Too...

Tablet will measure 7 inches and is priced at $199 for 8 GB, and $249 for 16 GB.

By Ryan Willumson • June 28, 2012

TV Execs at House Hearing on the Future of Video

Laws around video are outdated, and need to be revised in the age of Netflix, Hulu and YouTube.

By Ryan Willumson • June 27, 2012

How to Increase Subject Line Response by 541%

When it comes to writing effective subject lines, clarity outperforms creativity.

By Ryan Willumson • June 25, 2012

Which Metrics Are Lying To You?

Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.

By Ryan Willumson • June 25, 2012

Google Updates Panda Again, Affects ~1% of Queries

The last Panda update was on June 8th, and Google announced that a new update was pushed out yesterday, June 25th.

By Ryan Willumson • June 25, 2012

A Guide for Marketers: Table Formatting In Excel

Working with data is an important part of a marketers job, and this guide shows you how table formatting can help make that job easier.

By Ryan Willumson • June 22, 2012

Study shows automated marketing methods outperforming non-automated alternatives

BuyerZone.com's survey found a low adoption rate of automated marketing techniques but indicated a high degree of satisfaction with auto-generated leads.

By Brian Warmoth • June 20, 2012

9 new companies of interest to marketers

iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.

By Brian Warmoth • June 19, 2012

Liversidge: Trust is crucial in international SEO strategy

Search Engine Land contributor rolls out list of strategy tips for polishing brand reputation and improving trust levels among customers.

By Brian Warmoth • June 19, 2012

Facebook mobile ads exhibit higher click-through rates than desktop ads in study

SocialCode reports a 0.79-percent click-through rate for Facebook mobile ads, compared with 0.327 percent for PC-only ads.

By Brian Warmoth • June 19, 2012

Acxiom Doing Big Business in Consumer Database Marketing

Quietly, Acxiom is collecting and selling massive amounts of offline, online and mobile data on consumers.

By Ryan Willumson • June 17, 2012

Pinterest Has 8x Audience Growth in Latin America

Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.

By Ryan Willumson • June 15, 2012

New brand opportunities on Xbox LIVE

The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.

By Ryan Willumson • June 15, 2012

How Anomalies In Search Trends Could Change Your Product Roadmap

By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by wha...

By Ryan Willumson • June 14, 2012

New Reports in Google Analytics on Social Metrics

Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.

By Ryan Willumson • June 14, 2012