Data/Analytics: Page 156

  • Yahoo Woos Small Biz with Marketing Dashboard

    New service provides consolidated view of marketing results and reputation.

    By Ryan Willumson • May 2, 2012

  • MediaMath Spins Out Media Agency for Data-Driven Marketers

    MediaMath will hold a minority stake in six-person startup Kepler Group, which will be run by Rick Greenberg, formerly MediaMath's senior VP and head of sales in the Americas.

    By Ryan Willumson • May 1, 2012
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff

  • Mobile App Marketers Get New Tools From AdWords

    Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week.

    By Ryan Willumson • April 30, 2012
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    Salvatore Vuono
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    Kickstarter Sets Off $7 Million Stampede for a Watch Not Yet Made

    "You’re activating a user base that you know will be interested in your project."

    By Ryan Willumson • April 30, 2012

  • Walmart.com Lets You Pay With Cash When Shopping Online

    New feature enables users to place orders online and then pay for them at a nearby Walmart.

    By Ryan Willumson • April 27, 2012
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    7 ways to win awards for your social campaigns

    Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. B...

    By Ryan Willumson • April 26, 2012
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    '2012 State of Media' report analyzes media 'chaos'

    Details on current media, advertising landscape, and forecasts of upcoming industry trends

    By Ryan Willumson • April 26, 2012

  • Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts

    Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most importan...

    By Ryan Willumson • April 24, 2012
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    Click-Through Rates May Matter Even Less Than We Already Thought

    Metrics like 'hover' and 'view' found better indicators of intent to buy.

    By Ryan Willumson • April 24, 2012
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    How time of day affects content performance

    Recent BuzzFeed data reveals a highly predictable daily pattern of web traffic where internet users reach their peak at in the early evening

    By Ryan Willumson • April 23, 2012

  • You Are Big Brother (But That Isn't So Bad)

    For all the handwringing about online behavioral tracking, there have been precious few examples of nefarious outcomes.

    By Ryan Willumson • April 22, 2012

  • 4 reasons to embrace affiliate marketing

    A solution that is growing in popularity and generally a good fit for most digital marketers is the affiliate marketing avenue called cost-per-action (CPA). 

    By Ryan Willumson • April 19, 2012
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    David Castillo Dominici
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    Google's top tips for getting attribution right

    Attribution is critical for digital marketers. Attribution is also very difficult. Maybe a coupon code email was the final nudge that pushed a consumer to a purchase, but what about the pre-roll ads, the tweets, and the numerous times she read customer reviews? Every journey to a purchase invo...

    By Ryan Willumson • April 19, 2012

  • Hawthorne Direct names president-CMO

    Fairfield, Iowa—Direct response TV agency Hawthorne Direct, Fairfield, Iowa, has named Adam Michaelson president-CMO, a new position. He was previously president-CEO of Michaelson Marketing Group, Los Angeles.

    By Ryan Willumson • April 19, 2012
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    Anheuser-Busch/Weber Shandwick
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    AdWords To Automatically Match For Misspellings, Other Variants

    Post on the adwords blog outlines the different variations in language Google will take into account.

    By Ryan Willumson • April 17, 2012
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    Travis Isaacs
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    Why it's time to ditch panel-based media buying

    Still using panel-based media planning? Well, habits can be hard to break. But more importantly, they can also be very costly. With precise audience targeting now available, tools like Nielsen's @plan, comScore's Media Planner, and others no longer make (fiscal) sense. Some media ...

    By Ryan Willumson • April 16, 2012
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    Smartphone Vs. Mobile-Only Google Indexing

    The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages s...

    By Ryan Willumson • April 16, 2012
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    SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle

    Looking for a job doing SEM / PPC work?  Some salary data for you to ponder.

    By Ryan Willumson • April 13, 2012
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    ShelbyCox
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    Hot Mobile Purchasing Trends You Need To Know

    Recent holidays have provided a stage to show that mobile commerce is here to stay.

    By Sean Griffey • April 12, 2012

  • Infographic: Nonprofits and Social Media Results

    Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights. If ther...

    By Ryan Willumson • April 11, 2012

  • LinkedIn introduces targeting and data tools for marketers

    LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."

    By Ryan Willumson • April 11, 2012
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    Renato Ganoza
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    Evolving To Marketing’s CEO

    Having a solid base of trigger tactics may not seem new for a CMO, but being empowered to enter the war room with the C-suite, lay out a plan, and act on it all within 48 hours is an explicit sign of the evolution of the lead marketer.

    By Ryan Willumson • April 11, 2012

  • Data Points: How We Use Our Mobiles

    An infographic from ADWEEK shows mobile habits of consumers.

    By Ryan Willumson • April 11, 2012
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    CMOs, Agencies Take Relationship To The Next Level

    The digital age is driving marketing accountability to new heights.

    By Ryan Willumson • April 9, 2012

  • AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks

    Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way.

    By Ryan Willumson • April 6, 2012