Data/Analytics: Page 157
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Carnegie Mellon Study: Advertising Icons Cause Confusion
The majority of participants mistakenly believed that ads would pop up if they clicked on disclosure icons and taglines.
By Ryan Willumson • April 4, 2012 -
How to Cut Through Tech Clutter and Decide Which Systems You Really Need
For a small business, figuring out what systems you have to invest in and what can be put off is a necessary, difficult task.
By Ryan Willumson • April 3, 2012 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
7 Ways to Generate Blog Content Ideas Using Web Analytics Insight
Content Marketing Institute outlines different ways to find inspiration for your blog content.
By Ryan Willumson • April 3, 2012 -
Simple Tips To Make Miracles Happen In Your PPC Campaigns
Search Engine Land thinks that they can provide a miracle with your PPC campaign...
By Ryan Willumson • April 2, 2012 -
How to Track Social Media Traffic With Google Analytics
You have a website and you are building traffic to it, but what do you know about your visitors?
By Ryan Willumson • April 2, 2012 -
Google's Gags Go Worldwide For April Fool's Day 2012
A recap of Google’s (and a few others) pranks
By Ryan Willumson • April 1, 2012 -
Why A Diverse Link Profile Is More Critical Than Ever
Julie Joyce says that if she "had to choose just one thing that our most successful clients have in common, it would be link diversity."
By Ryan Willumson • March 27, 2012 -
Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you’re measuring up in the eyes of your customers. You never want to assume you know how your target market (30 to 45 year old working mothers, for example) feels abou...
By Ryan Willumson • March 26, 2012 -
4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore
Search Engine Land columnist Brad Geddes thinks that not all best practices are necessarily "best".
By Ryan Willumson • March 26, 2012 -
Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December
Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices.
By Ryan Willumson • March 26, 2012 -
5 Tips for Moving Social Media Leads Into the Sales Funnel
Brands have significantly grown their audiences via social media channels, but what next?
By Ryan Willumson • March 26, 2012 -
100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples
eBook helps you take a step back and browse favorite websites for inspiration.
By Ryan Willumson • March 23, 2012 -
Information is free. Knowledge is not.
In business, everyone keeps confusing information with knowledge. They’re different.
By Ryan Willumson • March 22, 2012 -
VC Money Flowing to Marketing Automation
Trend shows that marketing analytics, marketing data and content marketing are key areas of growth.
By Ryan Willumson • March 22, 2012 -
Firefox To Use Google Secure Search By Default; Expect More "Not Provided" Keywords To Follow
The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential “eavesdropping” of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers.
By Ryan Willumson • March 21, 2012 -
Microsoft's adCenter Improvements Rolling Out Fast And Furiously
A year and a half ago, changes to Microsoft’s adCenter interface appeared maybe once or twice a quarter. This year, stay tuned for monthly updates bringing everything from Broad Match Modifier, a desktop version for the Mac, a special version for small businesses, and more integrated interactive ads on Bing.
By Ryan Willumson • March 21, 2012 -
The Hidden Lever In Paid Search Optimization
There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization.
By Ryan Willumson • March 21, 2012 -
5 Tips for Creating Customer Testimonial Podcasts
Capturing the voice of the customer is critical for producing an engaging customer reference, whether it becomes a full-blown case study or is incorporated into a press release, solution brief, or other type of marketing collateral.
By Ryan Willumson • March 21, 2012 -
Five Examples of Blogging Voices
I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours.
By Ryan Willumson • March 20, 2012 -
Modifying the Rules of PR to Reach Bloggers
As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique app...
By Ryan Willumson • March 20, 2012 -
5 Ways for Small Business to Jump on the Big Data Train
The idea of something that’s being called “Big Data” has definitely reached the trend tipping point. Tech firms like are all about it. PR firms are forming teams to promote it and consulting firms have their business technology [...]
By Ryan Willumson • March 19, 2012 -
3 Common PPC Ad Copy Flops
For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it.
By Ryan Willumson • March 19, 2012 -
Preparing Your Search Program For Mobile In 2012
Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...
By Ryan Willumson • March 2, 2012 -
Vocus acquires email company iContact
Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.
By Ryan Willumson • March 1, 2012
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