Data/Analytics: Page 157
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Google search engine changes come in threes
Penguin becomes Google's third algorithmic change in October.
By Erik Hall • Oct. 8, 2012 -
Google says latest Panda update will impact 2.4% of searches
The new Panda algorithm change began rolling out Sept. 27 and will continue for another few days.
By Erik Hall • Oct. 4, 2012 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Some websites are paying customers a referral fee
Sharing a link on social media is earning up to 5% of a sale from some websites.
By Erik Hall • Oct. 4, 2012 -
Google close to completing deal to buy face-recognition company
A year-long process by Google to purchase the face-recognition company Viewdle is nearly complete.
By Erik Hall • Oct. 3, 2012 -
7 things that Apple is doing better than your brand
Apple has over $100 billion in annual revenue for good reason, and it will not be easy for other brands to copy that success.
By Erik Hall • Oct. 3, 2012 -
Facebook research compares ad impact to TV
DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad.
By Erik Hall • Oct. 2, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Google search referrer data vanishes in iOS 6 Safari update
Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.
By Brian Warmoth • Sept. 28, 2012 -
International mobile search: Are you planning for it?
Non-English language users are becoming a bigger force in search, as are mobile Google users.
By Brian Warmoth • Sept. 28, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
Salesforce introduces Marketing Cloud tool for social media engagement
Will the new subscription service help you to better target your messaging?
By Brian Warmoth • Sept. 20, 2012 -
Analytics and budget shortfalls lead social marketing problems in report
Which of the problems on the survey are affecting your campaigns?
By Brian Warmoth • Sept. 19, 2012 -
Retrieved from Apple on September 13, 2012
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
GoDaddy apologizes for outage, issues credits
The company's credit program is an attempt to keep their customers happy after last week's outage.
By Ryan Willumson • Sept. 13, 2012 -
3 crucial tips for PPC holiday plans
Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.
By Brian Warmoth • Sept. 11, 2012 -
Mintigo CMO explains his big data strategy for a customer search engine
What does an upstart customer search engine look for to identify potential leads?
By Brian Warmoth • Sept. 9, 2012 -
AdCenter takes on DMAs like Google
Microsoft announced adopting DMAs shortly after Google.
By Abigail Wise • Sept. 6, 2012 -
AdCenter update shows marketers where their ads are appearing
An updated ad preview tool will let advertisers see exactly where their online ads are showing up.
By Abigail Wise • Sept. 4, 2012 -
Stimulate conversion by adjusting your landing page
In a recent case study, ContentVerve saw a 99.4% lift in conversion after changing for elements on a client's landing page.
By Abigail Wise • Aug. 31, 2012 -
Jump-start conversion by improving your calls to action
Check out these tips on how to find the best-performing calls to action.
By Abigail Wise • Aug. 30, 2012 -
Elizabeth Regan/Marketing Dive
How do Reddit's referral rates compare to Pinterest's?
BuzzFeed's recent study shows a huge increase in Reddit referral rates, while former highlight Pinterest seems to be on the downfall.
By Abigail Wise • Aug. 29, 2012 -
Improve your site's tracking with tag management
Tag management can help with retargeting and affiliate marketing.
By Abigail Wise • Aug. 28, 2012 -
Improve conversion rate on your content
A few simple tips could help up conversion on your content.
By Abigail Wise • Aug. 28, 2012
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