Data/Analytics: Page 158
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Personal computer sales see biggest drop since 2001
Worldwide PC shipments drop 8% from third quarter 2011 to third quarter 2012.
By Erik Hall • Oct. 11, 2012 -
Instagram’s value to B2B
Companies with significant visual content are finding success using Instagram.
By Erik Hall • Oct. 10, 2012 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Sprint offers customers a simpler phone number
StarStar Me service from Sprint allows customers to replace phone number with a word.
By Erik Hall • Oct. 9, 2012 -
Starbucks announces new payment option with Square
Square Wallet's app will become a payment option at Starbucks starting in November.
By Erik Hall • Oct. 8, 2012 -
How much patience is required before seeing SEO results?
There are several indicators when learning to determine how quickly SEO results can be noticed.
By Erik Hall • Oct. 8, 2012 -
Google search engine changes come in threes
Penguin becomes Google's third algorithmic change in October.
By Erik Hall • Oct. 8, 2012 -
Google says latest Panda update will impact 2.4% of searches
The new Panda algorithm change began rolling out Sept. 27 and will continue for another few days.
By Erik Hall • Oct. 4, 2012 -
Some websites are paying customers a referral fee
Sharing a link on social media is earning up to 5% of a sale from some websites.
By Erik Hall • Oct. 4, 2012 -
Google close to completing deal to buy face-recognition company
A year-long process by Google to purchase the face-recognition company Viewdle is nearly complete.
By Erik Hall • Oct. 3, 2012 -
7 things that Apple is doing better than your brand
Apple has over $100 billion in annual revenue for good reason, and it will not be easy for other brands to copy that success.
By Erik Hall • Oct. 3, 2012 -
Facebook research compares ad impact to TV
DataLogix worked with Facebook to find consumers influenced by ads even without clicking on an ad.
By Erik Hall • Oct. 2, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Google search referrer data vanishes in iOS 6 Safari update
Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.
By Brian Warmoth • Sept. 28, 2012 -
International mobile search: Are you planning for it?
Non-English language users are becoming a bigger force in search, as are mobile Google users.
By Brian Warmoth • Sept. 28, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
Salesforce introduces Marketing Cloud tool for social media engagement
Will the new subscription service help you to better target your messaging?
By Brian Warmoth • Sept. 20, 2012 -
Analytics and budget shortfalls lead social marketing problems in report
Which of the problems on the survey are affecting your campaigns?
By Brian Warmoth • Sept. 19, 2012 -
Retrieved from Apple on September 13, 2012
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
GoDaddy apologizes for outage, issues credits
The company's credit program is an attempt to keep their customers happy after last week's outage.
By Ryan Willumson • Sept. 13, 2012 -
3 crucial tips for PPC holiday plans
Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.
By Brian Warmoth • Sept. 11, 2012 -
Mintigo CMO explains his big data strategy for a customer search engine
What does an upstart customer search engine look for to identify potential leads?
By Brian Warmoth • Sept. 9, 2012 -
AdCenter takes on DMAs like Google
Microsoft announced adopting DMAs shortly after Google.
By Abigail Wise • Sept. 6, 2012 -
AdCenter update shows marketers where their ads are appearing
An updated ad preview tool will let advertisers see exactly where their online ads are showing up.
By Abigail Wise • Sept. 4, 2012
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