Who’s Answering Your Survey? Validation Made Simple

Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you’re measuring up in the eyes of your customers. You never want to assume you know how your target market (30 to 45 year old working mothers, for example) feels abou...

By Ryan Willumson • March 26, 2012

4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore

Search Engine Land columnist Brad Geddes thinks that not all best practices are necessarily "best".

By Ryan Willumson • March 26, 2012

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices.

By Ryan Willumson • March 26, 2012

5 Tips for Moving Social Media Leads Into the Sales Funnel

Brands have significantly grown their audiences via social media channels, but what next?

By Ryan Willumson • March 26, 2012

100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples

eBook helps you take a step back and browse favorite websites for inspiration.

By Ryan Willumson • March 23, 2012

Information is free. Knowledge is not.

In business, everyone keeps confusing information with knowledge. They’re different. 

By Ryan Willumson • March 22, 2012

VC Money Flowing to Marketing Automation

Trend shows that marketing analytics, marketing data and content marketing are key areas of growth.

By Ryan Willumson • March 22, 2012

Firefox To Use Google Secure Search By Default; Expect More "Not Provided" Keywords To Follow

The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential “eavesdropping” of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers.

By Ryan Willumson • March 21, 2012

Microsoft's adCenter Improvements Rolling Out Fast And Furiously

A year and a half ago, changes to Microsoft’s adCenter interface appeared maybe once or twice a quarter. This year, stay tuned for monthly updates bringing everything from Broad Match Modifier, a desktop version for the Mac, a special version for small businesses, and more integrated interactive ads on Bing.

By Ryan Willumson • March 21, 2012

The Hidden Lever In Paid Search Optimization

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. 

By Ryan Willumson • March 21, 2012

5 Tips for Creating Customer Testimonial Podcasts

Capturing the voice of the customer is critical for producing an engaging customer reference, whether it becomes a full-blown case study or is incorporated into a press release, solution brief, or other type of marketing collateral.

By Ryan Willumson • March 21, 2012

Five Examples of Blogging Voices

I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours.

By Ryan Willumson • March 20, 2012

Modifying the Rules of PR to Reach Bloggers

As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique app...

By Ryan Willumson • March 20, 2012

5 Ways for Small Business to Jump on the Big Data Train

The idea of something that’s being called “Big Data” has definitely reached the trend tipping point. Tech firms like are all about it. PR firms are forming teams to promote it and consulting firms have their business technology [...]

By Ryan Willumson • March 19, 2012

3 Common PPC Ad Copy Flops

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience.  As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it.

By Ryan Willumson • March 19, 2012

Preparing Your Search Program For Mobile In 2012

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...

By Ryan Willumson • March 2, 2012

Vocus acquires email company iContact

Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.

By Ryan Willumson • March 1, 2012