Data/Analytics: Page 77
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Walmart leans on machine learning across all channels
The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.
By Dan O'Shea • July 11, 2017 -
Study: Native ads are soaring as programmatic suffers
New MediaRadar research found the number of native ad buyers increased 74% over the last year, while programmatic was down in Q1.
By David Kirkpatrick • July 11, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Opinion
Automating the mixed-media model improves accountability
As marketing budgets have soared, so has the need for accountability — something that comes as no surprise for direct response marketers, writes Hawthorne CEO Jessica Hawthorne-Castro.
By Jessica Hawthorne-Castro • July 11, 2017 -
IBM names CMO for Watson division
Michael Mendenhall assumed the chief marketer title for the artificial intelligence brand as competition in the space heats up.
By David Kirkpatrick • July 10, 2017 -
Peak back-to-school shopping season might be earlier than marketers think
A new study finds that online conversions kick into high gear after the Fourth of July holiday and actually decline during a surprising period.
By David Kirkpatrick • July 7, 2017 -
Toyota soups up OOH media effectiveness in omnichannel pilot
Vistar Media's solution pinpoints where and when to place media with a higher potential of reaching in-market consumers.
By David Kirkpatrick • July 7, 2017 -
Facebook plans monthly release of new metrics, measurement tools to appease marketers
The initiative intends to offer greater transparency and understanding about how advertising works on the platform.
By David Kirkpatrick , Peter Adams • June 30, 2017 -
Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key
Forty-six percent of surveyed Americans report that seeing inclusive advertising makes them more likely to buy products and services from businesses.
By David Kirkpatrick , Peter Adams • June 29, 2017 -
1-800-Flowers leverages Veritone One's AI to boost podcast, radio advertising
The e-commerce brand aims to increase the speed, transparency and accuracy of broadcast campaigns.
By David Kirkpatrick • June 28, 2017 -
Unilever is taking the human out of human resources
To source potential hires, Unilever places ads for entry-level positions on Facebook, WayUp and Muse, with an algorithm in place to sift through qualifications.
By Samantha Schwartz • June 28, 2017 -
IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Opinion
3 reasons marketers should test engagement hubs this back-to-school season
Engagement hubs encourage sustained loyalty while also providing brands with deeper insights into their customers, writes HelloWorld's Senior Director of Strategy and Insights Meghan Holmes.
By Meghan Holmes • June 22, 2017 -
Study: Information-based personalization outperforms cosmetic optimization
The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
YouTube heatmaps give clearer view into VR, 360-degree video analytics
A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.
By David Kirkpatrick • June 19, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Kantar Media: Ad block users skew heavily young, male
Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.
By David Kirkpatrick • June 15, 2017 -
Dentsu boosts programmatic with people-based marketing via Merkle platform
Merkle's PII-based M1 platform offers a database of more than 200 million individuals and is integrated with the publisher and media ecosystem.
By David Kirkpatrick • June 9, 2017 -
PwC: Entertainment, media companies must focus on UX over content, distribution
The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.
By David Kirkpatrick • June 8, 2017 -
Will a tactical marketing strategy see turnaround for Macy's?
The embattled retailer's new CMO says the brand is focusing on local TV spots over national campaigns and tentpole seasonal events as opposed to sporadic promotions.
By David Kirkpatrick • June 8, 2017 -
Study: Facebook, TV ads pair up better than expected
Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.
By David Kirkpatrick • June 5, 2017 -
Study: Many adopt ad blockers to avoid ads, not bad user experiences
A new report runs counter to marketing industry wisdom that the biggest draws of ad-blocking technology are faster page speeds and less data usage.
By David Kirkpatrick • June 2, 2017 -
Pizza Hut's Super Bowl promotion drove record transactions
Digital versions of popular pick ‘em casual betting games won sales for the brand.
By David Kirkpatrick • June 2, 2017
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