Instagram cashes in on Promote ads for Stories, fresh analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Robert Williams • Nov. 5, 2018

Apple shocks with news it will stop reporting iPhone unit sales

Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release. 

By Robert Williams • Nov. 2, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Facebook seeks greater advertiser disclosures on data-sharing

Companies that want to exchange data must disclose ad partners and explain how they work together.

By Robert Williams • Nov. 2, 2018

WhatsApp ads are coming to messaging app's 'Status' stories

While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.

By Robert Williams • Nov. 2, 2018

Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

How WeWork's Conductor buy modernizes content marketing

Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds.

By Jacqueline Renfrow • Nov. 2, 2018

Panera to reach $2B in digital sales this year

An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.

By Kristine Sherred • Nov. 1, 2018

Report: Alcohol brands return to Snapchat

Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.

By Robert Williams • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Survey: iPhone owners spend more, have higher incomes than Android users

IPhone owners are generally happier than Android users and spend more on consumer goods.

By Robert Williams • Oct. 31, 2018

Walmart's holiday revamp includes mobile store maps, in-aisle checkout

The retail giant is making shopping easier by leveraging its stores, updating its website and blurring its channels.

By Daphne Howland • Oct. 31, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Study: App subscriptions gained momentum in 2018

While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.

By Robert Williams • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

CPG ads next to upbeat articles perform 50% better, sentiment analysis finds

Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo. 

By Robert Williams • Oct. 30, 2018

Google's interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

Sam's Club 'close' to unveiling cashierless Amazon Go rival

After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.

By Corinne Ruff • Oct. 30, 2018

Avon's algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018

AdExchanger: Amazon tests retargeting ads based on search data

The new marketing service marks the first time Amazon search data would be used off of the platform.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Report: J.M. Smucker debuts new marketing model, consolidates agency relationships

The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each.

By Erica Sweeney • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018