67% of marketers think digital advertising hurts creative quality, study finds

Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.

By Erica Sweeney • Nov. 15, 2018

Holiday marketers focus on ads for Stories and Amazon, study says

Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.

By Erica Sweeney • Nov. 15, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How Amazon's NYC HQ might hurt the city's already-struggling ad industry

The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

By Peter Adams • Nov. 14, 2018

Smartphones prevail as fastest growing connected devices, Deloitte says

Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.

By Robert Williams • Nov. 14, 2018

Curate Mobile acquires Juice Mobile to bridge branding with ad performance

The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.

By Robert Williams • Nov. 14, 2018

Pandora brings AI-powered picks to podcast pilot

The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.

By Robert Williams • Nov. 14, 2018

L'Oréal, General Assembly create new assessment for digital marketers

With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.

By Erica Sweeney • Nov. 13, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

Pepsi targets taste testers through digital OOH campaign

The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.

By Erica Sweeney • Nov. 13, 2018

IAB: Mobile's share of digital advertising nears 50% in Europe

Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.

By Robert Williams • Nov. 13, 2018

H-E-B extends scan-and-go technology to more stores

After piloting a skip-checkout app at two stores in San Antonio, the grocer is rolling out the feature to seven stores in Austin. 

By Krishna Thakker • Nov. 13, 2018

As FBI agency probe heats up, marketers express concern over cooperating

In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.

By Peter Adams , Erica Sweeney • Nov. 12, 2018

Yelp's ad business takes a hit after switching to non-term contracts

Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.

By Erica Sweeney • Nov. 12, 2018

Amazon, Apple partner on e-commerce in a blow to third-party resellers

Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.

By Erica Sweeney • Nov. 12, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

How restaurant CMOs are adapting to emerging tech, media channels

To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.

By Alicia Kelso • Nov. 12, 2018

Google Chrome update will warn about mobile subscription scams

While the upgraded mobile browser aims to prevent unscrupulous business practices, legitimate brands must ensure their websites have clear billing disclosures.

By Robert Williams • Nov. 9, 2018

Red Bull pops open branded energy boost on 'Pac-Man'

Limited-edition cans of the drink include codes that unlock themed content in the mobile game.

By Robert Williams • Nov. 9, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018

Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.

By Erica Sweeney • Nov. 9, 2018

PourMyBeer teams with Untappd app as competition grows

The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.

By Kristine Sherred • Nov. 8, 2018

Ad holding companies ramp up support for blockchain

Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.

By Erica Sweeney • Nov. 8, 2018

Apple updates Clips video app with fresh Disney content

Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.

By Robert Williams • Nov. 8, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

'Days of Our Lives' debuts mobile app for 52nd anniversary

The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.

By Robert Williams • Nov. 8, 2018