Ad Tech: Page 108
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Column
Comic Dive: Portalgeist
As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?
By John Hazard and Lisa Burdige • Oct. 23, 2018 -
Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019
Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.
By Erica Sweeney • Oct. 22, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Google adds reviews to Maps app, putting pressure on restaurants
The search engine surpassed other review sites when mobile overtook desktop in searches last year.
By Alicia Kelso • Oct. 22, 2018 -
Chipotle ties TV ad buy on Turner to a guaranteed sales lift
The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.
By Erica Sweeney • Oct. 22, 2018 -
Amazon teams with SevenRooms to build restaurant-specific Alexa skills
The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences.
By Kristine Sherred • Oct. 22, 2018 -
Sony deals blockchain trading cards to boost 'Goosebumps 2'
The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.
By Robert Williams • Oct. 22, 2018 -
Reese's, K9 Advantix top YouTube's 6-second ad leaderboard
Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."
By Robert Williams • Oct. 22, 2018 -
Deep Dive
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
By Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
IPG outperforms peers, posting strong organic growth for Q3
The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.
By Peter Adams • Oct. 19, 2018 -
AmEx, PayPal deepen ties with cross-platform features
Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.
By Dan O'Shea • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Kellogg mixes cereal brands 'All Together' for GLAAD partnership
The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.
By Erica Sweeney • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Report: P&G asks for retailer data to target programmatic ads
While retailers have long been reticent to share customer data, the CPG giant and world’s largest advertiser is positioning the data exchange as a way to better drive sales for stores.
By Erica Sweeney • Oct. 19, 2018 -
Sprint sells off mobile ad arm to InMobi
The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.
By Robert Williams • Oct. 18, 2018 -
Denny's taps CRM platform Punchh to boost customer engagement
Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.
By Alicia Kelso • Oct. 18, 2018 -
Jimmy John's to test mobile, tap-and-go payments
The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery.
By Kristine Sherred • Oct. 18, 2018 -
Google-supported AdLingo puts chatbots inside interactive display ads
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.
By Robert Williams • Oct. 18, 2018 -
Report: Amazon accused of manipulating reviews for its own products
Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.
By Erica Sweeney • Oct. 18, 2018 -
YouTube advertisers can now target audiences watching on TV screens
Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data.
By Erica Sweeney • Oct. 18, 2018 -
Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
By Alicia Kelso • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
By Robert Williams • Oct. 17, 2018 -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
By Robert Williams • Oct. 17, 2018 -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
By Dan O'Shea • Oct. 17, 2018
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