Ad Tech: Page 107
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Diageo, Scotts and more recognized for achievements in data and analytics
The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy.
By Erica Sweeney • Oct. 28, 2018 -
Shopify adds Venmo to checkout payment options
The e-commerce company is embracing the mobile payment platform as it looks to reach young, mobile shoppers.
By Dan O'Shea • Oct. 26, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown
The company is feeling more competition these days, but its "other" category, mostly comprised of advertising, kept up an explosive pace with 123% growth.
By Daphne Howland , Peter Adams • Oct. 26, 2018 -
The Trade Desk unveils new audience ID solution
Lotame, Rubicon Project and SpotX have said they will work with Unified ID Solution, with hopes that it will help them streamline workflows.
By Erica Sweeney • Oct. 26, 2018 -
Alphabet's Q3 revenue growth disappoints amid swelling competition
Google's 21% revenue growth in the quarter marks a slowdown from the 24% gain it saw a year earlier.
By Robert Williams • Oct. 26, 2018 -
Snap's Q3 revenue grows 43% despite losing 2M users
While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.
By Robert Williams • Oct. 26, 2018 -
Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween
The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.
By Robert Williams • Oct. 26, 2018 -
DTC beauty brand Madison Reed brings AR try-ons to hair coloring
Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.
By Robert Williams • Oct. 26, 2018 -
Snap nabs Amazon's head of global ad sales
Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.
By Robert Williams • Oct. 25, 2018 -
Great Clips teams with Twitch superstar on app sweepstakes
Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.
By Robert Williams • Oct. 25, 2018 -
AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate
The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.
By Erica Sweeney • Oct. 25, 2018 -
Honda links with SoundHound to develop AI-powered voice assistant
The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.
By Erica Sweeney • Oct. 25, 2018 -
McDonald's mobile app download rate doubled in Q3
The chain's app has been downloaded 60 million times while Burger King's recently launched app saw 2 million in its first few weeks.
By Robert Williams • Oct. 25, 2018 -
Facebook seeks to entice Gen Z with music-sharing in Stories, profiles
The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.
By Robert Williams • Oct. 25, 2018 -
YouTube TV debuts AR ads during World Series broadcast
The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.
By Erica Sweeney • Oct. 25, 2018 -
Study: Companies with more mature analytics operations see 9% increase in marketing ROI
National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics.
By Erica Sweeney • Oct. 25, 2018 -
Apple's Cook pushes for US privacy law, with GDPR model in mind
As scrutiny around handling of user data grows, a more comprehensive, countrywide law would potentially give Apple an edge over competitors.
By Peter Adams • Oct. 24, 2018 -
BuzzFeed: Android ad fraud scheme steals millions from advertisers
A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.
By Robert Williams • Oct. 24, 2018 -
Rimmel leverages AI-powered tool to fight beauty cyberbullying
The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.
By Erica Sweeney • Oct. 24, 2018 -
SoundCloud brings music sharing to Instagram Stories
By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.
By Robert Williams • Oct. 24, 2018 -
San Francisco gets its first Amazon Go store
The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.
By Dan O'Shea • Oct. 24, 2018 -
HSBC branch wait times improve with Samsung smartwatch pilot
Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.
By Robert Williams • Oct. 24, 2018 -
Facebook revamps Messenger app with focus on simplicity
The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.
By Robert Williams • Oct. 24, 2018 -
Analyst: Apple's search ad business may jump 4x to $2 billion by 2020
Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue.
By Robert Williams • Oct. 23, 2018 -
JetBlue's fresh route takes off with New York AR experience
The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.
By Robert Williams • Oct. 23, 2018
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