Amazon starts taking 30% of Fire TV ad sales, Ad Age reports

Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.

By Erica Sweeney • Nov. 21, 2018

Amazon brings Alexa to more Bluetooth gadgets

Brands can create voice-enabled apps that work on a broader range of wireless devices with the Alexa Mobile Accessory Kit.

By Robert Williams • Nov. 21, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Ahold Delhaize introduces its own digital media lab

The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers. 

By Jessica Dumont • Nov. 21, 2018

ShopRunner launches 'District' mobile marketplace

The e-commerce network unveiled an app heavy on personalization and Amazon product comparisons.

By Dan O'Shea • Nov. 20, 2018

Snap opens certification program for AR creators

Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.

By Robert Williams • Nov. 20, 2018

Instagram clamps down on fake followers, 'inauthentic activity'

Parent company Facebook is working to clean up its social platforms from nefarious schemes.

By Robert Williams • Nov. 20, 2018

Covergirl plans Black Friday opening for experiential-focused flagship store

Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.

By Erica Sweeney • Nov. 20, 2018

Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz

The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.

By Erica Sweeney • Nov. 20, 2018

YouCam Makeup blends AI, AR for Beauty 3.0

Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.

By Dan Alaimo • Nov. 19, 2018

Walmart unveils 'digital playground' as it gets serious about toys

After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.

By Dan O'Shea • Nov. 19, 2018

Snapchat enlists Kylie Cosmetics to launch in-app social commerce

"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.

By Robert Williams • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

Google opens AMP Story Ads to all mobile websites

Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.

By Robert Williams • Nov. 19, 2018

Sequencing video ads lifts recall 118%, Google finds

20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.

By Erica Sweeney • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe • Nov. 19, 2018

Office Depot's 'Elf Yourself' lands on Facebook with AR filter

The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.

By Robert Williams • Nov. 16, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Venmo cashes in on in-car commerce with Cargo

Passengers can buy snacks and other items during rides through the popular mobile payment app.

By Robert Williams • Nov. 16, 2018

Burger King hijacks Black Friday ads to give away free Whoppers

The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.

By Erica Sweeney • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.

By Robert Williams • Nov. 16, 2018

From Heineken to Duracell, brands across categories rapidly expand e-commerce teams

Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.

By Erica Sweeney • Nov. 16, 2018

Customer experience matches innovation in importance, new brand value rankings find

A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.

By Erica Sweeney • Nov. 16, 2018

Microsoft buys bot studio Xoxco to shore up conversational AI capabilities

The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.

By Robert Williams • Nov. 15, 2018

Uber pushes back at Lyft with a loyalty program of its own

Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.

By Robert Williams • Nov. 15, 2018

L'Oréal debuts NFC-powered UV sensor at Apple Stores

The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.

By Robert Williams • Nov. 15, 2018