Sequencing video ads lifts recall 118%, Google finds

20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.

By Erica Sweeney • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe • Nov. 19, 2018

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Office Depot's 'Elf Yourself' lands on Facebook with AR filter

The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.

By Robert Williams • Nov. 16, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Venmo cashes in on in-car commerce with Cargo

Passengers can buy snacks and other items during rides through the popular mobile payment app.

By Robert Williams • Nov. 16, 2018

Burger King hijacks Black Friday ads to give away free Whoppers

The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.

By Erica Sweeney • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.

By Robert Williams • Nov. 16, 2018

From Heineken to Duracell, brands across categories rapidly expand e-commerce teams

Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.

By Erica Sweeney • Nov. 16, 2018

Customer experience matches innovation in importance, new brand value rankings find

A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.

By Erica Sweeney • Nov. 16, 2018

Microsoft buys bot studio Xoxco to shore up conversational AI capabilities

The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.

By Robert Williams • Nov. 15, 2018

Uber pushes back at Lyft with a loyalty program of its own

Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.

By Robert Williams • Nov. 15, 2018

L'Oréal debuts NFC-powered UV sensor at Apple Stores

The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.

By Robert Williams • Nov. 15, 2018

67% of marketers think digital advertising hurts creative quality, study finds

Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.

By Erica Sweeney • Nov. 15, 2018

Holiday marketers focus on ads for Stories and Amazon, study says

Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.

By Erica Sweeney • Nov. 15, 2018

How Amazon's NYC HQ might hurt the city's already-struggling ad industry

The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor. 

By Peter Adams • Nov. 14, 2018

Smartphones prevail as fastest growing connected devices, Deloitte says

Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.

By Robert Williams • Nov. 14, 2018

Curate Mobile acquires Juice Mobile to bridge branding with ad performance

The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.

By Robert Williams • Nov. 14, 2018

Pandora brings AI-powered picks to podcast pilot

The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.

By Robert Williams • Nov. 14, 2018

L'Oréal, General Assembly create new assessment for digital marketers

With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.

By Erica Sweeney • Nov. 13, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

Pepsi targets taste testers through digital OOH campaign

The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.

By Erica Sweeney • Nov. 13, 2018

IAB: Mobile's share of digital advertising nears 50% in Europe

Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.

By Robert Williams • Nov. 13, 2018

H-E-B extends scan-and-go technology to more stores

After piloting a skip-checkout app at two stores in San Antonio, the grocer is rolling out the feature to seven stores in Austin. 

By Krishna Thakker • Nov. 13, 2018

As FBI agency probe heats up, marketers express concern over cooperating

In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.

By Peter Adams , Erica Sweeney • Nov. 12, 2018

Yelp's ad business takes a hit after switching to non-term contracts

Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.

By Erica Sweeney • Nov. 12, 2018