Ad Tech: Page 106
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Walmart brings AR price scanning to mobile app
Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.
By Robert Williams • Nov. 2, 2018 -
How WeWork's Conductor buy modernizes content marketing
Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds.
By Jacqueline Renfrow • Nov. 2, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Panera to reach $2B in digital sales this year
An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.
By Kristine Sherred • Nov. 1, 2018 -
Report: Alcohol brands return to Snapchat
Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.
By Robert Williams • Nov. 1, 2018 -
Butterball updates Turkey Talk-Line with Amazon Alexa
The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.
By Erica Sweeney • Nov. 1, 2018 -
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018 -
Survey: iPhone owners spend more, have higher incomes than Android users
IPhone owners are generally happier than Android users and spend more on consumer goods.
By Robert Williams • Oct. 31, 2018 -
Walmart's holiday revamp includes mobile store maps, in-aisle checkout
The retail giant is making shopping easier by leveraging its stores, updating its website and blurring its channels.
By Daphne Howland • Oct. 31, 2018 -
NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk
The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.
By Erica Sweeney • Oct. 31, 2018 -
Study: App subscriptions gained momentum in 2018
While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.
By Robert Williams • Oct. 31, 2018 -
Facebook doubles down on Stories as revenue growth hits 6-year low
New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.
By Erica Sweeney • Oct. 31, 2018 -
Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience
Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.
By Erica Sweeney • Oct. 31, 2018 -
Column
Comic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige • Oct. 30, 2018 -
CPG ads next to upbeat articles perform 50% better, sentiment analysis finds
Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo.
By Robert Williams • Oct. 30, 2018 -
Google's interest-focused Discover feed makes mobile web debut
The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.
By Robert Williams • Oct. 30, 2018 -
Sam's Club 'close' to unveiling cashierless Amazon Go rival
After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.
By Corinne Ruff • Oct. 30, 2018 -
Avon's algorithm-powered app delivers personalized makeup tips
The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera.
By Robert Williams • Oct. 30, 2018 -
AdExchanger: Amazon tests retargeting ads based on search data
The new marketing service marks the first time Amazon search data would be used off of the platform.
By Erica Sweeney • Oct. 30, 2018 -
Travelocity hosts Instagram contest to hype AR Roaming Gnome
The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience.
By Robert Williams • Oct. 30, 2018 -
Report: J.M. Smucker debuts new marketing model, consolidates agency relationships
The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each.
By Erica Sweeney • Oct. 30, 2018 -
Snapchat integrates Amazon's Twitch for new desktop camera app
The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.
By Robert Williams • Oct. 29, 2018 -
Opinion
Why in-app search indexing boosts user retention
While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.
By Brad Gagne • Oct. 29, 2018 -
Avenue Stores taps influencers, shoppable Instagram Stories in app refresh
The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.
By Robert Williams • Oct. 29, 2018 -
Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site
The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny.
By Erica Sweeney • Oct. 29, 2018 -
Deep Dive
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
By Shane Schick • Oct. 29, 2018
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