Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

WPP's Grey links with startup platform Betaworks to tap into tech innovation

Grey will be Betawork's sole marketing partner under the exclusive deal, and can glean insights from the accelerator and venture-capital firm to share with clients.

By Erica Sweeney • Dec. 3, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Volvo partners with Ericsson on connected vehicles

The carmaker will use the technology for digital services such as infotainment, navigation and automation.

By Robert Williams • Nov. 30, 2018

ModiFace transforms AR beauty tool into virtual nail salon

L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.

By Robert Williams • Nov. 30, 2018

Claritas buys Barometric to beef up mobile ad tracking

The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.

By Robert Williams • Nov. 29, 2018

Costa Coffee travel mug doubles as contactless payment method

Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.

By Robert Williams • Nov. 29, 2018

Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Amazon scrutinized for sponsored ads in baby registries, WSJ reports

The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive.

By Erica Sweeney • Nov. 29, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Alliance Data explores possible sale of Epsilon marketing services unit

The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important.

By Erica Sweeney • Nov. 28, 2018

Asos' in-app Fit Assistant helps shoppers find the perfect size

New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.

By Robert Williams • Nov. 28, 2018

Retailer DXL sees 6.5% engagement boost with AI-powered branded content

Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.

By Erica Sweeney • Nov. 27, 2018

Sony swings into mobile web AR with 'Spider-Verse' experience

Smartphone users can enter Spider-Man's world without having to download an app.

By Robert Williams • Nov. 27, 2018

Oreo unwraps playable turntable that spins cookies, not vinyl

Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.

By Peter Adams • Nov. 26, 2018

YouTube readies 'ad pods' to show 2 commercials in a row

Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.

By Robert Williams • Nov. 26, 2018

WPP to meld J. Walter Thompson, Wunderman as agency priorities shift

The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights.

By Peter Adams • Nov. 26, 2018

Venmo loses millions from payments fraud

A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.

By Robert Williams • Nov. 26, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores

The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.

By Robert Williams • Nov. 26, 2018

The winners and losers of Black Friday 2018

Some retailers delighted their customers with promotions and free shipping while others crashed and burned. 

By Kaarin Moore • Nov. 26, 2018

Programmatic advertising expands more slowly than expected, study says

Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.

By Erica Sweeney • Nov. 26, 2018

Cheddar: Snap reboots Spectacles with AR effects

Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.

By Robert Williams • Nov. 26, 2018

Google's ad platform experienced technical problems on Black Friday

Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.

By Erica Sweeney • Nov. 26, 2018

Mobile checkout time drops 12 seconds in Q2

A new report links mobile conversions to speed, variety of payment options, free shipping and checkout consistency.

By Dan Alaimo • Nov. 21, 2018

Gucci designs emoji fashions for chat startup Genies

The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.

By Robert Williams • Nov. 21, 2018