Oreo unwraps playable turntable that spins cookies, not vinyl

Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.

By Peter Adams • Nov. 26, 2018

YouTube readies 'ad pods' to show 2 commercials in a row

Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.

By Robert Williams • Nov. 26, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

WPP to meld J. Walter Thompson, Wunderman as agency priorities shift

The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights.

By Peter Adams • Nov. 26, 2018

Venmo loses millions from payments fraud

A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.

By Robert Williams • Nov. 26, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores

The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.

By Robert Williams • Nov. 26, 2018

The winners and losers of Black Friday 2018

Some retailers delighted their customers with promotions and free shipping while others crashed and burned. 

By Kaarin Moore • Nov. 26, 2018

Programmatic advertising expands more slowly than expected, study says

Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.

By Erica Sweeney • Nov. 26, 2018

Cheddar: Snap reboots Spectacles with AR effects

Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.

By Robert Williams • Nov. 26, 2018

Google's ad platform experienced technical problems on Black Friday

Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.

By Erica Sweeney • Nov. 26, 2018

Mobile checkout time drops 12 seconds in Q2

A new report links mobile conversions to speed, variety of payment options, free shipping and checkout consistency.

By Dan Alaimo • Nov. 21, 2018

Gucci designs emoji fashions for chat startup Genies

The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.

By Robert Williams • Nov. 21, 2018

Amazon starts taking 30% of Fire TV ad sales, Ad Age reports

Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.

By Erica Sweeney • Nov. 21, 2018

Amazon brings Alexa to more Bluetooth gadgets

Brands can create voice-enabled apps that work on a broader range of wireless devices with the Alexa Mobile Accessory Kit.

By Robert Williams • Nov. 21, 2018

Ahold Delhaize introduces its own digital media lab

The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers. 

By Jessica Dumont • Nov. 21, 2018

ShopRunner launches 'District' mobile marketplace

The e-commerce network unveiled an app heavy on personalization and Amazon product comparisons.

By Dan O'Shea • Nov. 20, 2018

Snap opens certification program for AR creators

Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.

By Robert Williams • Nov. 20, 2018

Instagram clamps down on fake followers, 'inauthentic activity'

Parent company Facebook is working to clean up its social platforms from nefarious schemes.

By Robert Williams • Nov. 20, 2018

Covergirl plans Black Friday opening for experiential-focused flagship store

Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.

By Erica Sweeney • Nov. 20, 2018

Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz

The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.

By Erica Sweeney • Nov. 20, 2018

YouCam Makeup blends AI, AR for Beauty 3.0

Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.

By Dan Alaimo • Nov. 19, 2018

Walmart unveils 'digital playground' as it gets serious about toys

After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.

By Dan O'Shea • Nov. 19, 2018

Snapchat enlists Kylie Cosmetics to launch in-app social commerce

"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.

By Robert Williams • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

Google opens AMP Story Ads to all mobile websites

Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.

By Robert Williams • Nov. 19, 2018