Ad Tech: Page 105
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Red Bull pops open branded energy boost on 'Pac-Man'
Limited-edition cans of the drink include codes that unlock themed content in the mobile game.
By Robert Williams • Nov. 9, 2018 -
NBA gives new recording artists a social media stage
Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.
By Robert Williams • Nov. 9, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities
Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.
By Erica Sweeney • Nov. 9, 2018 -
PourMyBeer teams with Untappd app as competition grows
The self-serve beer platform's integration with the social drinking app gives patrons access to beer details and ratings.
By Kristine Sherred • Nov. 8, 2018 -
Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
By Erica Sweeney • Nov. 8, 2018 -
Apple updates Clips video app with fresh Disney content
Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.
By Robert Williams • Nov. 8, 2018 -
Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
By Erica Sweeney • Nov. 8, 2018 -
'Days of Our Lives' debuts mobile app for 52nd anniversary
The average age of daytime viewers has steadily risen, underscoring how mobile platforms are key to reaching younger audiences.
By Robert Williams • Nov. 8, 2018 -
Sephora, Google dive deeper into voice with Home Hub tutorials
Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.
By Robert Williams • Nov. 8, 2018 -
Kroger enables voice ordering for grocery pickup
The grocer has launched the service in six banner stores so far and says it will add more throughout this year and into 2019.
By Krishna Thakker • Nov. 8, 2018 -
Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities
The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.
By Robert Williams • Nov. 7, 2018 -
Study: Mobile video starts surpass 50% in Q2 for first time
5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.
By Robert Williams • Nov. 7, 2018 -
Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says
The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.
By Erica Sweeney • Nov. 6, 2018 -
Snapchat Discover adds Comscore audience measurement
Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.
By Robert Williams • Nov. 6, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
7-Eleven pilots mobile checkout to let customers skip the line
The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.
By Robert Williams • Nov. 6, 2018 -
Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo
Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.
By Robert Williams • Nov. 6, 2018 -
Opinion
New progress and pitfalls of mobile ad transparency
Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.
By Bill Alena • Nov. 6, 2018 -
Forrester: CMOs will use societal controversy to spark consumer energy in 2019
Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm.
By Erica Sweeney • Nov. 6, 2018 -
Twitter hires director of culture and community from VMLY&R
God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.
By Robert Williams • Nov. 5, 2018 -
Half of search marketers bid on competitors' brand terms, study says
Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.
By Erica Sweeney • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Apple shocks with news it will stop reporting iPhone unit sales
Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release.
By Robert Williams • Nov. 2, 2018 -
Facebook seeks greater advertiser disclosures on data-sharing
Companies that want to exchange data must disclose ad partners and explain how they work together.
By Robert Williams • Nov. 2, 2018 -
WhatsApp ads are coming to messaging app's 'Status' stories
While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.
By Robert Williams • Nov. 2, 2018
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