IAB: Companies will spend $19.2B on third-party data and solutions in 2018

A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR. 

By Erica Sweeney • Dec. 6, 2018

Walmart arms store associates with online shopping app

The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.

By Dan O'Shea • Dec. 5, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Uber Eats tests promoted placement model for restaurants in India

The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.

By Alicia Kelso • Dec. 5, 2018

Bloomberg: Apple scrambles to boost iPhone sales as demand wanes

Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.

By Robert Williams • Dec. 5, 2018

Sony lets fans create personalized music using biometrics at new pop-up

Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.

By Erica Sweeney • Dec. 5, 2018

Burger King trolls McDonald's with geolocation stunt

Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.

By Robert Williams • Dec. 5, 2018

Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds

The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.

By Erica Sweeney • Dec. 5, 2018

Report: Apple won't release 5G iPhone until 2020

The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.

By Robert Williams • Dec. 4, 2018

TD Ameritrade teams with WeChat for on-the-go financial research

U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.

By Robert Williams • Dec. 4, 2018

Facebook updates collections to let users create shareable holiday wish lists

Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

By Erica Sweeney • Dec. 4, 2018

IAB Tech Lab makes app-ads.txt available for implementation during beta testing

The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud. 

By Robert Williams • Dec. 3, 2018

PayPal's mobile platforms processed more than $1B on Black Friday

From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.

By Robert Williams • Dec. 3, 2018

Ad Age: Intel strips in-house creative agency to focus on B2B

Agency Inside was created in 2014 under then-CMO Steve Fund, and was charged with revamping Intel's 50-year-old brand image to be more innovative.

By Erica Sweeney • Dec. 3, 2018

Executive of the Year: Keith Weed, Unilever

No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.

By Peter Adams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Champion of the Year: Syl Saller, Diageo

Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Disruptor of the Year: Amazon Go

Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Deal of the Year: L'Oréal buys Modiface

The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.

By Chris Kelly • Dec. 3, 2018

Technology of the Year: Domino's Hotspots

While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018