Ad Tech: Page 104
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Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018 -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
By Robert Williams • Nov. 16, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Burger King hijacks Black Friday ads to give away free Whoppers
The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.
By Erica Sweeney • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
From Heineken to Duracell, brands across categories rapidly expand e-commerce teams
Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.
By Erica Sweeney • Nov. 16, 2018 -
Customer experience matches innovation in importance, new brand value rankings find
A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.
By Erica Sweeney • Nov. 16, 2018 -
Microsoft buys bot studio Xoxco to shore up conversational AI capabilities
The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.
By Robert Williams • Nov. 15, 2018 -
Uber pushes back at Lyft with a loyalty program of its own
Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.
By Robert Williams • Nov. 15, 2018 -
L'Oréal debuts NFC-powered UV sensor at Apple Stores
The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.
By Robert Williams • Nov. 15, 2018 -
67% of marketers think digital advertising hurts creative quality, study finds
Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.
By Erica Sweeney • Nov. 15, 2018 -
Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018 -
How Amazon's NYC HQ might hurt the city's already-struggling ad industry
The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.
By Peter Adams • Nov. 14, 2018 -
Smartphones prevail as fastest growing connected devices, Deloitte says
Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.
By Robert Williams • Nov. 14, 2018 -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
By Robert Williams • Nov. 14, 2018 -
Pandora brings AI-powered picks to podcast pilot
The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.
By Robert Williams • Nov. 14, 2018 -
L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
By Erica Sweeney • Nov. 13, 2018 -
Column
Comic Dive: NFL Blitzed
Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?
By John Hazard and Lisa Burdige • Nov. 13, 2018 -
Pepsi targets taste testers through digital OOH campaign
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
By Erica Sweeney • Nov. 13, 2018 -
IAB: Mobile's share of digital advertising nears 50% in Europe
Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.
By Robert Williams • Nov. 13, 2018 -
H-E-B extends scan-and-go technology to more stores
After piloting a skip-checkout app at two stores in San Antonio, the grocer is rolling out the feature to seven stores in Austin.
By Krishna Thakker • Nov. 13, 2018 -
As FBI agency probe heats up, marketers express concern over cooperating
In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.
By Peter Adams , Erica Sweeney • Nov. 12, 2018 -
Yelp's ad business takes a hit after switching to non-term contracts
Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.
By Erica Sweeney • Nov. 12, 2018 -
Amazon, Apple partner on e-commerce in a blow to third-party resellers
Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.
By Erica Sweeney • Nov. 12, 2018 -
Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
By Dianna Christe • Nov. 12, 2018 -
Deep Dive
How restaurant CMOs are adapting to emerging tech, media channels
To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.
By Alicia Kelso • Nov. 12, 2018
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