Facebook Watch expands ad sales to 40 countries

As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.

By Robert Williams • Dec. 14, 2018

Connected TV ad requests jump 1,640% in 2018, analysis finds

Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.

By Erica Sweeney • Dec. 14, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Adidas pairs with Snapchat for AR sneaker try-on

The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.

By Robert Williams • Dec. 13, 2018

Amazon opens first small-format Go store

The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.

By Dan O'Shea • Dec. 13, 2018

IAB Tech Lab's open measurement SDK for in-app ads gains ground

The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.

By Robert Williams • Dec. 13, 2018

Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit

The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.

By Peter Adams • Dec. 12, 2018

Chico's taps Salesfloor for store associate apps

Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.

By Dan O'Shea • Dec. 12, 2018

Clorox shifts marketing team, names new CMO

Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted.

By Erica Sweeney • Dec. 12, 2018

Cheddar launches AR news app for Magic Leap headset

While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.

By Robert Williams • Dec. 12, 2018

'Deal or No Deal' reboot hits CNBC with live play-along app

Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.

By Robert Williams • Dec. 12, 2018

Instagram tests special accounts for social influencers

The piloted software tools may help influencers manage a social following.

By Robert Williams • Dec. 12, 2018

Apple iOS, privacy and the future of ad attribution

While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.

By Mark Ellis • Dec. 12, 2018

Farfetch taps Syte for visual search feature

The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.

By Dan O'Shea • Dec. 11, 2018

WPP plots return to growth through 'simpler offer,' refreshes brand identity

Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.

By Peter Adams • Dec. 11, 2018

Just 9% of marketers have an AI-based hyper-personalization strategy, study finds

Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions. 

By Erica Sweeney • Dec. 11, 2018

Target decks the halls with mobile AR for Christmas trees

The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.

By Robert Williams • Dec. 10, 2018

Google launches Ariana Grande series with mobile-activated billboards

Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.

By Robert Williams • Dec. 10, 2018

How 'brick-and-mobile' is transforming in-store shopping

As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?

By Natalie Black (Koltun) • Dec. 10, 2018

Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'

A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.

By Erica Sweeney • Dec. 10, 2018

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia • Dec. 10, 2018

Coty unveils Clairol Color app for Google Assistant

The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.

By Dan O'Shea • Dec. 7, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

Vue lets UK moviegoers buy tickets with Google Pay

People can now order film tickets on a mobile device and skip the line at more than 30 theaters.

By Robert Williams • Dec. 7, 2018

Variety: Hulu, AT&T will run ads when streaming viewers pause

"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.

By Erica Sweeney • Dec. 6, 2018

Washington Post brings chatbot, stickers to messaging app Viber

The chatbot automatically sends users top headlines from five newspaper sections.

By Robert Williams • Dec. 6, 2018