Comic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard and creative director Lisa Burdige.
- Marketing Dive Burger King trolls McDonald's with geolocation stunt
- Mobile Marketer Burger King's app hit 1M downloads after trolling McDonald's
- Marketing Dive Disruptor of the Year: Burger King