Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Disruptor of the Year: Amazon Go

Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Deal of the Year: L'Oréal buys Modiface

The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.

By Chris Kelly • Dec. 3, 2018

Technology of the Year: Domino's Hotspots

While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

WPP's Grey links with startup platform Betaworks to tap into tech innovation

Grey will be Betawork's sole marketing partner under the exclusive deal, and can glean insights from the accelerator and venture-capital firm to share with clients.

By Erica Sweeney • Dec. 3, 2018

Volvo partners with Ericsson on connected vehicles

The carmaker will use the technology for digital services such as infotainment, navigation and automation.

By Robert Williams • Nov. 30, 2018

ModiFace transforms AR beauty tool into virtual nail salon

L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.

By Robert Williams • Nov. 30, 2018

Claritas buys Barometric to beef up mobile ad tracking

The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.

By Robert Williams • Nov. 29, 2018

Costa Coffee travel mug doubles as contactless payment method

Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.

By Robert Williams • Nov. 29, 2018

Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Amazon scrutinized for sponsored ads in baby registries, WSJ reports

The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive.

By Erica Sweeney • Nov. 29, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Alliance Data explores possible sale of Epsilon marketing services unit

The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important.

By Erica Sweeney • Nov. 28, 2018

Asos' in-app Fit Assistant helps shoppers find the perfect size

New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.

By Robert Williams • Nov. 28, 2018

Retailer DXL sees 6.5% engagement boost with AI-powered branded content

Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.

By Erica Sweeney • Nov. 27, 2018

Sony swings into mobile web AR with 'Spider-Verse' experience

Smartphone users can enter Spider-Man's world without having to download an app.

By Robert Williams • Nov. 27, 2018

Oreo unwraps playable turntable that spins cookies, not vinyl

Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.

By Peter Adams • Nov. 26, 2018

YouTube readies 'ad pods' to show 2 commercials in a row

Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.

By Robert Williams • Nov. 26, 2018

WPP to meld J. Walter Thompson, Wunderman as agency priorities shift

The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights.

By Peter Adams • Nov. 26, 2018

Venmo loses millions from payments fraud

A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.

By Robert Williams • Nov. 26, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores

The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.

By Robert Williams • Nov. 26, 2018