Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Report: Apple may soon let iOS users gift in-app purchases

A change in App Store guidelines hints that app users may soon be able to buy virtual goods and give them to others.

By Robert Williams • Dec. 21, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Coty infuses stores with VR tech for personalized scent shopping

People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.

By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018

ANA calls on FTC for comprehensive US data privacy law

The goal would be to avoid myriad state-level standards, such as the CCPA, which could create a compliance headache for businesses.

By Peter Adams • Dec. 20, 2018

AppsFlyer: App install ad spend to surge to $64.1B by 2020

The rise in media costs will outpace the growth of app installs that are driven by marketing activities.

By Robert Williams • Dec. 20, 2018

Nissan drives interactivity at college football tailgates with biometric-powered pop-ups

Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience.

By Erica Sweeney • Dec. 20, 2018

Vail Resorts' chatbot delivers ski lift status, weather and terrain details

The "digital mountain assistant" can answer text questions to expedite Vail's customer service operations.

By Robert Williams • Dec. 19, 2018

Shiseido blends ad on Hong Kong airport app with store beauty promotion

When travelers approach the duty-free area, beacons signal a push notification to smartphones to offer free product samples while they await their flight.

By Robert Williams • Dec. 19, 2018

Walmart testing in-house visual search technology

A TechCrunch report revealed that Walmart Labs is collaborating with Hayneedle to scale search objectives. 

By Dan O'Shea • Dec. 19, 2018

Four Seasons' live chat service exchanged 3.5M messages since launch

The luxury hotel chain recently added Facebook-owned WhatsApp to its suite of chat channels.

By Robert Williams • Dec. 19, 2018

3 ways to prep for a voice-driven holiday season and beyond

Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.

By Rebecca Stone • Dec. 19, 2018

Newell Brands moves global communications business to WPP

The ad holding firm has focused on simplifying how marketers work across the organization, making the Newell win an important endorsement of these efforts.

By Erica Sweeney • Dec. 19, 2018

Twitter will slide UK soccer highlights into overseas fans' inboxes

Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.

By Robert Williams • Dec. 19, 2018

Comic Dive: Have It Our Way

Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.

By John Hazard and Lisa Burdige • Dec. 19, 2018

Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.

By Chris Kelly • Dec. 18, 2018

Dentsu buys DEG to strengthen data, commerce offerings

The digital agency, which has clients including Purina and LVMH, specializes in cloud services on platforms like Adobe's Magento Commerce and Salesforce.

By Peter Adams • Dec. 18, 2018

Atom unveils Alexa skill for movie ticket-buying

The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.

By Robert Williams • Dec. 18, 2018

Blippar collapses amid investor dispute, fires all staff

Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.

By Robert Williams • Dec. 18, 2018

Mobile developers grow optimistic about in-game ads, study says

Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."

By Robert Williams • Dec. 18, 2018

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

By Peter Adams • Dec. 17, 2018

Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team

Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.

By Erica Sweeney • Dec. 17, 2018

How brands can troll rivals with geoconquesting for Whopper-like impact

Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.

By Brian Czarny • Dec. 17, 2018

From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma

CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.

By Alex Hickey • Dec. 17, 2018

Fiat Chrysler moves media business to Publicis Groupe's Starcom

The automaker is also reportedly preparing to review its global media budget and could make some changes to its practices.

By Erica Sweeney • Dec. 14, 2018

Popular gamer Ninja calls NFL game in co-stream on Twitch

The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.

By Robert Williams • Dec. 14, 2018