Farfetch taps Syte for visual search feature

The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.

By Dan O'Shea • Dec. 11, 2018

WPP plots return to growth through 'simpler offer,' refreshes brand identity

Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.

By Peter Adams • Dec. 11, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Just 9% of marketers have an AI-based hyper-personalization strategy, study finds

Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions. 

By Erica Sweeney • Dec. 11, 2018

Target decks the halls with mobile AR for Christmas trees

The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.

By Robert Williams • Dec. 10, 2018

Google launches Ariana Grande series with mobile-activated billboards

Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.

By Robert Williams • Dec. 10, 2018

How 'brick-and-mobile' is transforming in-store shopping

As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?

By Natalie Black (Koltun) • Dec. 10, 2018

Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'

A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.

By Erica Sweeney • Dec. 10, 2018

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia • Dec. 10, 2018

Coty unveils Clairol Color app for Google Assistant

The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.

By Dan O'Shea • Dec. 7, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

Vue lets UK moviegoers buy tickets with Google Pay

People can now order film tickets on a mobile device and skip the line at more than 30 theaters.

By Robert Williams • Dec. 7, 2018

Variety: Hulu, AT&T will run ads when streaming viewers pause

"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.

By Erica Sweeney • Dec. 6, 2018

Washington Post brings chatbot, stickers to messaging app Viber

The chatbot automatically sends users top headlines from five newspaper sections.

By Robert Williams • Dec. 6, 2018

IAB: Companies will spend $19.2B on third-party data and solutions in 2018

A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR. 

By Erica Sweeney • Dec. 6, 2018

Walmart arms store associates with online shopping app

The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.

By Dan O'Shea • Dec. 5, 2018

Uber Eats tests promoted placement model for restaurants in India

The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.

By Alicia Kelso • Dec. 5, 2018

Bloomberg: Apple scrambles to boost iPhone sales as demand wanes

Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.

By Robert Williams • Dec. 5, 2018

Sony lets fans create personalized music using biometrics at new pop-up

Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.

By Erica Sweeney • Dec. 5, 2018

Burger King trolls McDonald's with geolocation stunt

Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.

By Robert Williams • Dec. 5, 2018

Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds

The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.

By Erica Sweeney • Dec. 5, 2018

Report: Apple won't release 5G iPhone until 2020

The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.

By Robert Williams • Dec. 4, 2018

TD Ameritrade teams with WeChat for on-the-go financial research

U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.

By Robert Williams • Dec. 4, 2018

Facebook updates collections to let users create shareable holiday wish lists

Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

By Erica Sweeney • Dec. 4, 2018

IAB Tech Lab makes app-ads.txt available for implementation during beta testing

The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud. 

By Robert Williams • Dec. 3, 2018

PayPal's mobile platforms processed more than $1B on Black Friday

From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.

By Robert Williams • Dec. 3, 2018