Ad Tech: Page 103
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Venmo loses millions from payments fraud
A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.
By Robert Williams • Nov. 26, 2018 -
Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores
The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
The winners and losers of Black Friday 2018
Some retailers delighted their customers with promotions and free shipping while others crashed and burned.
By Kaarin Moore • Nov. 26, 2018 -
Programmatic advertising expands more slowly than expected, study says
Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Google's ad platform experienced technical problems on Black Friday
Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.
By Erica Sweeney • Nov. 26, 2018 -
Mobile checkout time drops 12 seconds in Q2
A new report links mobile conversions to speed, variety of payment options, free shipping and checkout consistency.
By Dan Alaimo • Nov. 21, 2018 -
Gucci designs emoji fashions for chat startup Genies
The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.
By Robert Williams • Nov. 21, 2018 -
Amazon starts taking 30% of Fire TV ad sales, Ad Age reports
Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.
By Erica Sweeney • Nov. 21, 2018 -
Amazon brings Alexa to more Bluetooth gadgets
Brands can create voice-enabled apps that work on a broader range of wireless devices with the Alexa Mobile Accessory Kit.
By Robert Williams • Nov. 21, 2018 -
Ahold Delhaize introduces its own digital media lab
The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers.
By Jessica Dumont • Nov. 21, 2018 -
ShopRunner launches 'District' mobile marketplace
The e-commerce network unveiled an app heavy on personalization and Amazon product comparisons.
By Dan O'Shea • Nov. 20, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Instagram clamps down on fake followers, 'inauthentic activity'
Parent company Facebook is working to clean up its social platforms from nefarious schemes.
By Robert Williams • Nov. 20, 2018 -
Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018 -
Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
By Erica Sweeney • Nov. 20, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
Walmart unveils 'digital playground' as it gets serious about toys
After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.
By Dan O'Shea • Nov. 19, 2018 -
Snapchat enlists Kylie Cosmetics to launch in-app social commerce
"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.
By Robert Williams • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018 -
Google opens AMP Story Ads to all mobile websites
Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.
By Robert Williams • Nov. 19, 2018 -
Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018
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