P&G combats 'mass disruption' with slew of digital-first products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.

By Peter Adams • Jan. 7, 2019

6 trends that will shape mobile marketing in 2019

As the impact of innovations and disruptions of years' past come into focus​, leading players will battle for dominance in several key areas.

By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

Los Angeles sues IBM's Weather Company over alleged mishandling of app data

The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.

By Peter Adams • Jan. 4, 2019

The choice of a robot generation: PepsiCo rolls out campus snackbots

The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.

By Jessi Devenyns • Jan. 4, 2019

Apple's App Store sees 37% jump in holiday week spending

New Year's Day sales rose 7.3% from 2018 to a single-day record of $322 million.

By Robert Williams • Jan. 4, 2019

Google acquires Q&A app developer Superpod

The deal could help the search giant expand Google Assistant's functionality.

By Robert Williams • Jan. 4, 2019

NFL kicks off its first standalone app for Amazon Alexa

Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.

By Robert Williams • Jan. 4, 2019

Neutrogena teases 3D-printed, customized face masks ahead of CES

MaskiD's app uses a smartphone camera to scan and map a user's face to deliver more accurate skincare recommendations.

By Natalie Black (Koltun) , Robert Williams • Jan. 4, 2019

Cadbury challenges fans to find Creme Eggs hidden in other brands' ads

Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.

By Erica Sweeney • Jan. 4, 2019

Apple cuts quarterly sales guidance, citing slow Chinese sales

CEO Tim Cook said on Wednesday that trade tensions with China and supply constraints hampered growth.

By Robert Williams • Jan. 3, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

'Fortnite' maker Epic Games plans its own app store

The challenge to Google and Apple is expected to let developers keep more of the money generated from download fees and subscriptions.

By Robert Williams • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Roku's mobile streaming service takes aim at Amazon Prime Video

The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.

By Robert Williams • Jan. 3, 2019

How Cars.com drives a 40% chat-to-lead conversion rate on Facebook

CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.

By Jacqueline Renfrow • Jan. 3, 2019

Netflix nixes iTunes billing for new subscribers

The move cost Apple millions in "taxes" on the streaming service's $853 million in App Store revenue.

By Robert Williams • Jan. 2, 2019

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 2, 2019

Alexa-powered shopping triples during holiday season

While Amazon didn't provide exact numbers, the e-commerce giant said holiday sales broke records.

By Robert Williams • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

Ringing in your mobile marketing New Year's resolutions

'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

By Mary Lister • Dec. 27, 2018

Move over SaaS — why containerization is headed for the marketing world

The container-as-a-solution model is the way forward for first-party consumer data, writes Affinio CEO Tim Burke.

By Tim Burke • Dec. 27, 2018

5 stories that shaped mobile commerce in 2018

Mobile tech demonstrates how stores are evolving — and that we are living in the middle of a shift in consumer behavior. 

By Kaarin Moore • Dec. 21, 2018

Coke leads $15M investment round in Dirty Lemon parent Iris Nova

The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.

By Peter Adams • Dec. 21, 2018

Amazon will continue to dominate smart speaker space in 2019, eMarketer says

However, Google and other companies will cut into Amazon's market share, which is set to dip from 66.6% to 63.3%.

By Robert Williams • Dec. 21, 2018