Dentsu buys DEG to strengthen data, commerce offerings

The digital agency, which has clients including Purina and LVMH, specializes in cloud services on platforms like Adobe's Magento Commerce and Salesforce.

By Peter Adams • Dec. 18, 2018

Atom unveils Alexa skill for movie ticket-buying

The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.

By Robert Williams • Dec. 18, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Blippar collapses amid investor dispute, fires all staff

Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.

By Robert Williams • Dec. 18, 2018

Mobile developers grow optimistic about in-game ads, study says

Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."

By Robert Williams • Dec. 18, 2018

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

By Peter Adams • Dec. 17, 2018

Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team

Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.

By Erica Sweeney • Dec. 17, 2018

How brands can troll rivals with geoconquesting for Whopper-like impact

Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.

By Brian Czarny • Dec. 17, 2018

From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma

CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.

By Alex Hickey • Dec. 17, 2018

Fiat Chrysler moves media business to Publicis Groupe's Starcom

The automaker is also reportedly preparing to review its global media budget and could make some changes to its practices.

By Erica Sweeney • Dec. 14, 2018

Popular gamer Ninja calls NFL game in co-stream on Twitch

The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.

By Robert Williams • Dec. 14, 2018

Facebook Watch expands ad sales to 40 countries

As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.

By Robert Williams • Dec. 14, 2018

Connected TV ad requests jump 1,640% in 2018, analysis finds

Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.

By Erica Sweeney • Dec. 14, 2018

Adidas pairs with Snapchat for AR sneaker try-on

The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.

By Robert Williams • Dec. 13, 2018

Amazon opens first small-format Go store

The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.

By Dan O'Shea • Dec. 13, 2018

IAB Tech Lab's open measurement SDK for in-app ads gains ground

The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.

By Robert Williams • Dec. 13, 2018

Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit

The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.

By Peter Adams • Dec. 12, 2018

Chico's taps Salesfloor for store associate apps

Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.

By Dan O'Shea • Dec. 12, 2018

Clorox shifts marketing team, names new CMO

Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted.

By Erica Sweeney • Dec. 12, 2018

Cheddar launches AR news app for Magic Leap headset

While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.

By Robert Williams • Dec. 12, 2018

'Deal or No Deal' reboot hits CNBC with live play-along app

Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.

By Robert Williams • Dec. 12, 2018

Instagram tests special accounts for social influencers

The piloted software tools may help influencers manage a social following.

By Robert Williams • Dec. 12, 2018

Apple iOS, privacy and the future of ad attribution

While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.

By Mark Ellis • Dec. 12, 2018

Farfetch taps Syte for visual search feature

The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.

By Dan O'Shea • Dec. 11, 2018

WPP plots return to growth through 'simpler offer,' refreshes brand identity

Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.

By Peter Adams • Dec. 11, 2018

Just 9% of marketers have an AI-based hyper-personalization strategy, study finds

Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions. 

By Erica Sweeney • Dec. 11, 2018