Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival

Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.

By Robert Williams • Jan. 24, 2019

Amazon's new metrics help advertisers pinpoint cost of acquiring customers

Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.

By Erica Sweeney • Jan. 24, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Target rolls out in-store contactless payments

The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.

By Dan O'Shea • Jan. 23, 2019

MillerCoors tests Foursquare's self-serve location data

Deeper insights could help the brewer determine how to reach consumers with programmatic ad buys on mobile.

By Robert Williams • Jan. 23, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019

Sony boosts 'Escape Room' with playable 360-degree banner ads

The mobile ads "significantly" outperformed control creative, according to OmniVirt, which developed the campaign.

By Robert Williams • Jan. 23, 2019

Football fans less likely to use apps during Super Bowl, study finds

Just 14% of fans will use social media during the big game, compared to 39% of general consumers, AdColony said.

By Robert Williams • Jan. 23, 2019

Mobile ticketing for sports will surge 64% by 2023, Juniper Research says

About 80 million people used mobile tickets for games last year amid the growing popularity of team-specific apps.

By Robert Williams • Jan. 23, 2019

Mobile users show greatest ad awareness while watching TV

Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.

By Robert Williams • Jan. 22, 2019

Ashley Furniture surpasses CTR benchmarks by 2x with AR ads

Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.

By Robert Williams • Jan. 22, 2019

Dentsu scales Merkle's push into embedded teams with acquisition of Filter

Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.

By Erica Sweeney • Jan. 22, 2019

Facebook tests teen-focused video meme feed

"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.

By Robert Williams • Jan. 22, 2019

Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.

By Erica Sweeney • Jan. 22, 2019

Report: Loyalty rewards, coupons bring QSR customers back

As fast food competition intensifies, chains should also leverage their mobile apps to capture repeat diners and boost profits.

By Kristine Sherred • Jan. 22, 2019

Google buys Fossil's smartwatch intellectual property for $40M

The move appears to give the tech giant more of a hardware play in the smartwatch space.

By Dan O'Shea • Jan. 18, 2019

TechCrunch: Lyft wants to bring AR/VR to ride-hailing passengers

Two patent applications detail a "virtual reality transportation experience" that would entertain riders and expedite pickups and drop-offs.

By Robert Williams • Jan. 18, 2019

NPR brings 'Wait Wait' comedy quiz show to smart speakers

Fans of "Wait Wait Don't Tell Me" can now play the trivia game through Google Assistant or Amazon Alexa.

By Robert Williams • Jan. 18, 2019

Sprint, TD Ameritrade beef up mobile services with Apple Business Chat

As people grow more comfortable messaging businesses, brands are placing greater emphasis on chat tools for on-the-go customers.

By Robert Williams • Jan. 17, 2019

Pandora pairs with SoundHound on voice-powered assistant

A hands-free digital assistant may give Pandora an edge as it faces greater competition from Spotify and Apple Music.

By Robert Williams • Jan. 17, 2019

SeatGeek teams with Cargo on in-car ticket sales

On-the-go passengers can search for live entertainment as they explore a new city or during their regular commute.

By Robert Williams • Jan. 17, 2019

Only 14% of consumers influenced by in-store VR/AI tech

A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.

By Dan O'Shea • Jan. 16, 2019

Niantic secures $245M in funding while some AR peers struggle

The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.

By Peter Adams • Jan. 16, 2019

Freddie Mercury singalong hits Amazon Alexa for biopic release

U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.

By Robert Williams • Jan. 16, 2019

Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards

Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.

By Erica Sweeney • Jan. 16, 2019