'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • Updated Feb. 8, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Expectations around brand trust jump 250% year-over-year, study finds

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high. 

By Erica Sweeney • Feb. 7, 2019

Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge

After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.

By Natalie Black (Koltun) • Feb. 7, 2019

Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions

Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.

By Chris Kelly • Feb. 6, 2019

50% of retailers list mobile shopping apps as a top priority

There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.

By Dan O'Shea • Feb. 6, 2019

How DTC brands see the purpose of stores

For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.

By Corinne Ruff • Feb. 6, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 6, 2019

NBA names AT&T as official sponsor to create tech-focused fan experiences

Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology.

By Erica Sweeney • Feb. 6, 2019

73% of media buyers favor programmatic in-app ads, study finds

A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.

By Robert Williams • Feb. 6, 2019

Digital restaurant ordering expected to triple by 2020

Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.

By Julie Littman • Feb. 5, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

Toyota drives 1,200 dealer visits with location-based mobile ads

The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.

By Robert Williams • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019

Warby Parker eyes mobile AR with virtual try-on tool

The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.

By Robert Williams • Feb. 5, 2019

Sugarfina bakes brand into 'Cooking Craze' mobile game

The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.

By Robert Williams • Feb. 4, 2019

Energizer readies 26 smartphone models for Mobile World Congress

Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.

By Robert Williams • Feb. 4, 2019

Report: Spotify in talks to buy Gimlet Media podcast network

Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.

By Robert Williams • Feb. 4, 2019

Top ad trade bodies push for clarity around California consumer privacy law

In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs.

By Peter Adams • Feb. 1, 2019