American Eagle tries on interactive fitting rooms at flagship stores

With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.

By Robert Williams • Jan. 11, 2019

Ulta blends with Perfect for in-store beauty try-ons

The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.

By Robert Williams • Jan. 11, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren • Jan. 11, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.

By Cara Salpini • Jan. 10, 2019

Commuter commerce represents $230B opportunity

About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.

By Dan O'Shea • Jan. 10, 2019

Study: Smart speaker ownership surges 36% to 53M US adults

About 21% of people ages 18 and older said they own a smart speaker.

By Robert Williams • Jan. 10, 2019

Google Assistant debuts flight check-in, hotel booking features at CES

United is the first airline to offer voice-enabled check-in on domestic flights.

By Robert Williams • Jan. 10, 2019

AT&T, Verizon showcase 5G future at CES

Rival carriers disputed AT&T's claims about an early 5G rollout.

By Robert Williams • Jan. 10, 2019

Google Chrome expands ad blocking initiative worldwide

Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.

By Erica Sweeney • Jan. 10, 2019

'A world with no ads': P&G, Unilever's top marketers envision different paths forward

Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.

By Peter Adams • Jan. 10, 2019

Walgreens outfits in-store staff with Zebra mobile devices

A recent study found that almost two-thirds of store associates believed they could provide better customer service if they had access to mobile tech.

By Dan O'Shea • Jan. 9, 2019

Amazon taps customer data to send free samples, grow ad business

Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google.

By Daphne Howland • Jan. 9, 2019

Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales

The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative. 

By Erica Sweeney • Jan. 9, 2019

Philips adds Google Assistant routines to smart lighting

For the first time, Philips Hue smart bulbs will respond to wake-up and sleep commands through a digital assistant.

By Robert Williams • Jan. 9, 2019

Dr. Scholl's partners with Wiivv on 3D-printed shoe insoles

U.S. shoppers can scan their feet with a special app and order the customized insoles for home delivery.

By Robert Williams • Jan. 9, 2019

Honda integrates Lego, Grubhub, Mastercard in connected-car prototype

The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.

By Robert Williams • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization. 

By Peter Adams • Jan. 9, 2019

Study: 57% of shoppers use retailer mobile apps in-store

Shoppers mostly use smartphones in stores to find coupons or sale items, but how can mobile devices be used for more than just deal seeking?

By Dan O'Shea • Jan. 8, 2019

KitchenAid unveils Google Assistant-powered smart display at CES

Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.

By Robert Williams • Jan. 8, 2019

Audi previews open VR entertainment platform for automakers

The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.

By Robert Williams • Jan. 8, 2019

L'Oréal's new skin tracker tech debuts at CES

Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.

By Robert Williams • Jan. 8, 2019

At CES, CMOs dish on the 'existential crisis' tech has created for marketing

"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.

By Peter Adams • Jan. 8, 2019

Marketing M&A deal value jumped 144% in 2018, report finds

While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year.

By Erica Sweeney • Jan. 7, 2019

Taylor Swift will shutter freemium mobile app

"The Swift Life" is the latest celebrity-branded app to cancel its service.

By Robert Williams • Jan. 7, 2019

Amazon Go could snag $4.5B in yearly sales by 2021

The quickly expanding store concept shows how mobile devices can help to streamline shopping.

By Robert Williams • Jan. 7, 2019