Ad Tech: Page 101
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WPP plots return to growth through 'simpler offer,' refreshes brand identity
Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.
By Peter Adams • Dec. 11, 2018 -
Just 9% of marketers have an AI-based hyper-personalization strategy, study finds
Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions.
By Erica Sweeney • Dec. 11, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
By Robert Williams • Dec. 10, 2018 -
Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018 -
Deep Dive
How 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
By Natalie Black (Koltun) • Dec. 10, 2018 -
Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'
A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.
By Erica Sweeney • Dec. 10, 2018 -
Opinion
Move over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
By Tony Toubia • Dec. 10, 2018 -
Coty unveils Clairol Color app for Google Assistant
The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.
By Dan O'Shea • Dec. 7, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Vue lets UK moviegoers buy tickets with Google Pay
People can now order film tickets on a mobile device and skip the line at more than 30 theaters.
By Robert Williams • Dec. 7, 2018 -
Variety: Hulu, AT&T will run ads when streaming viewers pause
"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.
By Erica Sweeney • Dec. 6, 2018 -
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
IAB: Companies will spend $19.2B on third-party data and solutions in 2018
A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR.
By Erica Sweeney • Dec. 6, 2018 -
Walmart arms store associates with online shopping app
The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.
By Dan O'Shea • Dec. 5, 2018 -
Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
By Alicia Kelso • Dec. 5, 2018 -
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.
By Robert Williams • Dec. 5, 2018 -
Sony lets fans create personalized music using biometrics at new pop-up
Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.
By Erica Sweeney • Dec. 5, 2018 -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.
By Robert Williams • Dec. 5, 2018 -
Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds
The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.
By Erica Sweeney • Dec. 5, 2018 -
Report: Apple won't release 5G iPhone until 2020
The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.
By Robert Williams • Dec. 4, 2018 -
TD Ameritrade teams with WeChat for on-the-go financial research
U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.
By Robert Williams • Dec. 4, 2018 -
Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 4, 2018 -
IAB Tech Lab makes app-ads.txt available for implementation during beta testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.
By Robert Williams • Dec. 3, 2018 -
PayPal's mobile platforms processed more than $1B on Black Friday
From Thanksgiving to Cyber Monday, PayPal processed more than $25,000 a second, $11,000 of which came from mobile purchases.
By Robert Williams • Dec. 3, 2018 -
Ad Age: Intel strips in-house creative agency to focus on B2B
Agency Inside was created in 2014 under then-CMO Steve Fund, and was charged with revamping Intel's 50-year-old brand image to be more innovative.
By Erica Sweeney • Dec. 3, 2018
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