Ad Tech: Page 100
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Twitter will slide UK soccer highlights into overseas fans' inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018 -
Column
Comic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Q&A
Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon
Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.
By Chris Kelly • Dec. 18, 2018 -
Dentsu buys DEG to strengthen data, commerce offerings
The digital agency, which has clients including Purina and LVMH, specializes in cloud services on platforms like Adobe's Magento Commerce and Salesforce.
By Peter Adams • Dec. 18, 2018 -
Atom unveils Alexa skill for movie ticket-buying
The platform lets moviegoers hear what's playing nearby, reserve seats and buy tickets with Amazon Pay.
By Robert Williams • Dec. 18, 2018 -
Blippar collapses amid investor dispute, fires all staff
Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.
By Robert Williams • Dec. 18, 2018 -
Mobile developers grow optimistic about in-game ads, study says
Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."
By Robert Williams • Dec. 18, 2018 -
Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018 -
Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team
Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.
By Erica Sweeney • Dec. 17, 2018 -
Opinion
How brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
By Brian Czarny • Dec. 17, 2018 -
From kitchens to Kubernetes: Bringing tech to the consumer at Williams-Sonoma
CTO Yasir Anwar has led successful pilots of Kubernetes and AI and ML-based tools at the company. Even more innovation is on his 2019 agenda.
By Alex Hickey • Dec. 17, 2018 -
Fiat Chrysler moves media business to Publicis Groupe's Starcom
The automaker is also reportedly preparing to review its global media budget and could make some changes to its practices.
By Erica Sweeney • Dec. 14, 2018 -
Popular gamer Ninja calls NFL game in co-stream on Twitch
The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.
By Robert Williams • Dec. 14, 2018 -
Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
Connected TV ad requests jump 1,640% in 2018, analysis finds
Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.
By Erica Sweeney • Dec. 14, 2018 -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
By Robert Williams • Dec. 13, 2018 -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
By Dan O'Shea • Dec. 13, 2018 -
Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.
By Peter Adams • Dec. 12, 2018 -
Clorox shifts marketing team, names new CMO
Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted.
By Erica Sweeney • Dec. 12, 2018 -
Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
By Dan O'Shea • Dec. 12, 2018 -
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
By Robert Williams • Dec. 12, 2018 -
'Deal or No Deal' reboot hits CNBC with live play-along app
Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.
By Robert Williams • Dec. 12, 2018 -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
By Robert Williams • Dec. 12, 2018 -
Opinion
Apple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
By Mark Ellis • Dec. 12, 2018
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