Ad Tech: Page 99
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Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
By Robert Williams • Jan. 9, 2019 -
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 9, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Study: 57% of shoppers use retailer mobile apps in-store
Shoppers mostly use smartphones in stores to find coupons or sale items, but how can mobile devices be used for more than just deal seeking?
By Dan O'Shea • Jan. 8, 2019 -
KitchenAid unveils Google Assistant-powered smart display at CES
Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.
By Robert Williams • Jan. 8, 2019 -
Audi previews open VR entertainment platform for automakers
The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.
By Robert Williams • Jan. 8, 2019 -
L'Oréal's new skin tracker tech debuts at CES
Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.
By Robert Williams • Jan. 8, 2019 -
At CES, CMOs dish on the 'existential crisis' tech has created for marketing
"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.
By Peter Adams • Jan. 8, 2019 -
Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 7, 2019 -
Marketing M&A deal value jumped 144% in 2018, report finds
While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year.
By Erica Sweeney • Jan. 7, 2019 -
Amazon Go could snag $4.5B in yearly sales by 2021
The quickly expanding store concept shows how mobile devices can help to streamline shopping.
By Robert Williams • Jan. 7, 2019 -
P&G combats 'mass disruption' with slew of digital-first products at CES
Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
By Peter Adams • Jan. 7, 2019 -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Los Angeles sues IBM's Weather Company over alleged mishandling of app data
The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.
By Peter Adams • Jan. 4, 2019 -
The choice of a robot generation: PepsiCo rolls out campus snackbots
The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.
By Jessi Devenyns • Jan. 4, 2019 -
Apple's App Store sees 37% jump in holiday week spending
New Year's Day sales rose 7.3% from 2018 to a single-day record of $322 million.
By Robert Williams • Jan. 4, 2019 -
Google acquires Q&A app developer Superpod
The deal could help the search giant expand Google Assistant's functionality.
By Robert Williams • Jan. 4, 2019 -
NFL kicks off its first standalone app for Amazon Alexa
Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.
By Robert Williams • Jan. 4, 2019 -
Neutrogena teases 3D-printed, customized face masks ahead of CES
MaskiD's app uses a smartphone camera to scan and map a user's face to deliver more accurate skincare recommendations.
By Natalie Black (Koltun) , Robert Williams • Jan. 4, 2019 -
Cadbury challenges fans to find Creme Eggs hidden in other brands' ads
Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.
By Erica Sweeney • Jan. 4, 2019 -
Apple cuts quarterly sales guidance, citing slow Chinese sales
CEO Tim Cook said on Wednesday that trade tensions with China and supply constraints hampered growth.
By Robert Williams • Jan. 3, 2019 -
Netflix's hit 'Bandersnatch' takes interactive marketing to new level
The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.
By Peter Adams • Jan. 3, 2019 -
Retrieved from Epic Games on July 02, 2018
'Fortnite' maker Epic Games plans its own app store
The challenge to Google and Apple is expected to let developers keep more of the money generated from download fees and subscriptions.
By Robert Williams • Jan. 3, 2019 -
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Jan. 3, 2019 -
Roku's mobile streaming service takes aim at Amazon Prime Video
The updates will likely expand the streaming platform's reach beyond viewers' living rooms to their mobile devices.
By Robert Williams • Jan. 3, 2019
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