Brands ramp up ad spend on Facebook Stories by 124%, study finds

Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.

By Robert Williams • Jan. 28, 2019

'Resident Evil 2' YouTube ad lets viewers choose their adventure

One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.

By Robert Williams • Jan. 28, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019

WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility.

By Peter Adams • Jan. 25, 2019

87% plan to upgrade to a 5G-enabled phone, survey finds

Consumers are willing to pay more for the next-gen technology if it delivers on its promise. 

By Robert Williams • Jan. 25, 2019

Walmart gamifies in-store training with Spark City app

The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.

By Dan O'Shea • Jan. 25, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

Burger King teases Super Bowl spot with DoorDash mystery box

The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.

By Robert Williams • Jan. 24, 2019

Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival

Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.

By Robert Williams • Jan. 24, 2019

Amazon's new metrics help advertisers pinpoint cost of acquiring customers

Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.

By Erica Sweeney • Jan. 24, 2019

Target rolls out in-store contactless payments

The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.

By Dan O'Shea • Jan. 23, 2019

MillerCoors tests Foursquare's self-serve location data

Deeper insights could help the brewer determine how to reach consumers with programmatic ad buys on mobile.

By Robert Williams • Jan. 23, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019

Sony boosts 'Escape Room' with playable 360-degree banner ads

The mobile ads "significantly" outperformed control creative, according to OmniVirt, which developed the campaign.

By Robert Williams • Jan. 23, 2019

Football fans less likely to use apps during Super Bowl, study finds

Just 14% of fans will use social media during the big game, compared to 39% of general consumers, AdColony said.

By Robert Williams • Jan. 23, 2019

Mobile ticketing for sports will surge 64% by 2023, Juniper Research says

About 80 million people used mobile tickets for games last year amid the growing popularity of team-specific apps.

By Robert Williams • Jan. 23, 2019

Mobile users show greatest ad awareness while watching TV

Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.

By Robert Williams • Jan. 22, 2019

Ashley Furniture surpasses CTR benchmarks by 2x with AR ads

Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.

By Robert Williams • Jan. 22, 2019

Dentsu scales Merkle's push into embedded teams with acquisition of Filter

Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.

By Erica Sweeney • Jan. 22, 2019

Facebook tests teen-focused video meme feed

"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.

By Robert Williams • Jan. 22, 2019

Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.

By Erica Sweeney • Jan. 22, 2019

Report: Loyalty rewards, coupons bring QSR customers back

As fast food competition intensifies, chains should also leverage their mobile apps to capture repeat diners and boost profits.

By Kristine Sherred • Jan. 22, 2019

Google buys Fossil's smartwatch intellectual property for $40M

The move appears to give the tech giant more of a hardware play in the smartwatch space.

By Dan O'Shea • Jan. 18, 2019

TechCrunch: Lyft wants to bring AR/VR to ride-hailing passengers

Two patent applications detail a "virtual reality transportation experience" that would entertain riders and expedite pickups and drop-offs.

By Robert Williams • Jan. 18, 2019