Ad Tech: Page 98
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Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019 -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019 -
AT&T and T-Mobile promise to stop sharing mobile location data
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance.
By Robert Williams • Jan. 14, 2019 -
Audi sponsors Alexa briefing from The New York Times
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners.
By Robert Williams • Jan. 14, 2019 -
Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
By Robert Williams • Jan. 14, 2019 -
Opinion
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • Jan. 14, 2019 -
Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
By Robert Williams • Jan. 14, 2019 -
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
Wayfair, StubHub team with United Airlines for frequent-flyer app relaunch
The revamped loyalty app comes just days after United announced voice-enabled check-in features on Google Assistant.
By Robert Williams • Jan. 11, 2019 -
American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
By Robert Williams • Jan. 11, 2019 -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019 -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
By Dan O'Shea • Jan. 10, 2019 -
Study: Smart speaker ownership surges 36% to 53M US adults
About 21% of people ages 18 and older said they own a smart speaker.
By Robert Williams • Jan. 10, 2019 -
AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
By Robert Williams • Jan. 10, 2019 -
Google Assistant debuts flight check-in, hotel booking features at CES
United is the first airline to offer voice-enabled check-in on domestic flights.
By Robert Williams • Jan. 10, 2019 -
Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019 -
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
By Peter Adams • Jan. 10, 2019 -
Amazon taps customer data to send free samples, grow ad business
Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google.
By Daphne Howland • Jan. 9, 2019 -
Walgreens outfits in-store staff with Zebra mobile devices
A recent study found that almost two-thirds of store associates believed they could provide better customer service if they had access to mobile tech.
By Dan O'Shea • Jan. 9, 2019 -
Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales
The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.
By Erica Sweeney • Jan. 9, 2019 -
Philips adds Google Assistant routines to smart lighting
For the first time, Philips Hue smart bulbs will respond to wake-up and sleep commands through a digital assistant.
By Robert Williams • Jan. 9, 2019 -
Dr. Scholl's partners with Wiivv on 3D-printed shoe insoles
U.S. shoppers can scan their feet with a special app and order the customized insoles for home delivery.
By Robert Williams • Jan. 9, 2019
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