Ad Tech: Page 98
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Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019 -
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
By Peter Adams • Jan. 10, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Amazon taps customer data to send free samples, grow ad business
Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google.
By Daphne Howland • Jan. 9, 2019 -
Walgreens outfits in-store staff with Zebra mobile devices
A recent study found that almost two-thirds of store associates believed they could provide better customer service if they had access to mobile tech.
By Dan O'Shea • Jan. 9, 2019 -
Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales
The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.
By Erica Sweeney • Jan. 9, 2019 -
Philips adds Google Assistant routines to smart lighting
For the first time, Philips Hue smart bulbs will respond to wake-up and sleep commands through a digital assistant.
By Robert Williams • Jan. 9, 2019 -
Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
By Robert Williams • Jan. 9, 2019 -
Dr. Scholl's partners with Wiivv on 3D-printed shoe insoles
U.S. shoppers can scan their feet with a special app and order the customized insoles for home delivery.
By Robert Williams • Jan. 9, 2019 -
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 9, 2019 -
Study: 57% of shoppers use retailer mobile apps in-store
Shoppers mostly use smartphones in stores to find coupons or sale items, but how can mobile devices be used for more than just deal seeking?
By Dan O'Shea • Jan. 8, 2019 -
KitchenAid unveils Google Assistant-powered smart display at CES
Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.
By Robert Williams • Jan. 8, 2019 -
Audi previews open VR entertainment platform for automakers
The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.
By Robert Williams • Jan. 8, 2019 -
L'Oréal's new skin tracker tech debuts at CES
Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.
By Robert Williams • Jan. 8, 2019 -
At CES, CMOs dish on the 'existential crisis' tech has created for marketing
"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.
By Peter Adams • Jan. 8, 2019 -
Marketing M&A deal value jumped 144% in 2018, report finds
While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year.
By Erica Sweeney • Jan. 7, 2019 -
Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 7, 2019 -
Amazon Go could snag $4.5B in yearly sales by 2021
The quickly expanding store concept shows how mobile devices can help to streamline shopping.
By Robert Williams • Jan. 7, 2019 -
P&G combats 'mass disruption' with slew of digital-first products at CES
Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.
By Peter Adams • Jan. 7, 2019 -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Los Angeles sues IBM's Weather Company over alleged mishandling of app data
The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.
By Peter Adams • Jan. 4, 2019 -
The choice of a robot generation: PepsiCo rolls out campus snackbots
The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.
By Jessi Devenyns • Jan. 4, 2019 -
Apple's App Store sees 37% jump in holiday week spending
New Year's Day sales rose 7.3% from 2018 to a single-day record of $322 million.
By Robert Williams • Jan. 4, 2019 -
Google acquires Q&A app developer Superpod
The deal could help the search giant expand Google Assistant's functionality.
By Robert Williams • Jan. 4, 2019 -
NFL kicks off its first standalone app for Amazon Alexa
Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.
By Robert Williams • Jan. 4, 2019
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