Ad Tech: Page 98
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Toyota drives 1,200 dealer visits with location-based mobile ads
The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.
By Robert Williams • Feb. 5, 2019 -
Google's Q4 ad revenue rises 20% as its pricing power erodes
The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.
By Robert Williams • Feb. 5, 2019 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 5, 2019 -
Warby Parker eyes mobile AR with virtual try-on tool
The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.
By Robert Williams • Feb. 5, 2019 -
Sugarfina bakes brand into 'Cooking Craze' mobile game
The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.
By Robert Williams • Feb. 4, 2019 -
Energizer readies 26 smartphone models for Mobile World Congress
Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.
By Robert Williams • Feb. 4, 2019 -
Report: Spotify in talks to buy Gimlet Media podcast network
Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.
By Robert Williams • Feb. 4, 2019 -
Top ad trade bodies push for clarity around California consumer privacy law
In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs.
By Peter Adams • Feb. 1, 2019 -
Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 1, 2019 -
Apple restores internal apps of Facebook and Google amid privacy flap
The suspensions didn't affect any apps that consumers downloaded, but are part of the tech giant's push to show how it's working to protect user privacy.
By Robert Williams • Feb. 1, 2019 -
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.
By Peter Adams • Jan. 31, 2019 -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Samsung rolls out first 1TB memory chip for smartphones
A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.
By Robert Williams • Jan. 31, 2019 -
IDC: Smartphone shipments dip 4.1% in 2018 for 'worst year ever'
Total shipments fell for the fifth straight quarter as China's smartphone market slumped.
By Robert Williams • Jan. 31, 2019 -
Report: Reddit launches cost-per-click ads to attract new advertisers
Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019 -
Apple's Q1 beats lowered estimate as iPhone sales drop 15%
In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.
By Robert Williams • Jan. 30, 2019 -
Report: TikTok dips its toes into advertising
A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.
By Robert Williams • Jan. 30, 2019 -
1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day
Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.
By Robert Williams • Jan. 30, 2019 -
Report: Apple plans subscription service for video games
The "Netflix for games" would let customers get a bundle of games for a flat fee.
By Robert Williams • Jan. 29, 2019 -
Starbucks Rewards membership jumps 14% in Q1, highest gain in 3 years
Expanded delivery, mobile pay and better app personalization features were key to driving U.S. membership and sales.
By Robert Williams • Jan. 29, 2019 -
Retrieved from Amazon on September 21, 2018
Deep Dive'Hey Alexa, what's the future of voice ordering for groceries?'
Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.
By Krishna Thakker • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Peter Adams/Marketing Dive
Deep DiveThe hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
By Peter Adams • Jan. 29, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.
By Dan O'Shea • Jan. 28, 2019
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