Report: Reddit launches cost-per-click ads to attract new advertisers

Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.

By Erica Sweeney • Jan. 31, 2019

Domino's doles out loyalty points for all pizza — including competitors' — with help of AI

The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.

By Peter Adams • Jan. 30, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Apple's Q1 beats lowered estimate as iPhone sales drop 15%

In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.

By Robert Williams • Jan. 30, 2019

Report: TikTok dips its toes into advertising

A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.

By Robert Williams • Jan. 30, 2019

1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day

Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.

By Robert Williams • Jan. 30, 2019

Report: Apple plans subscription service for video games

The "Netflix for games" would let customers get a bundle of games for a flat fee.

By Robert Williams • Jan. 29, 2019

Starbucks Rewards membership jumps 14% in Q1, highest gain in 3 years

Expanded delivery, mobile pay and better app personalization features were key to driving U.S. membership and sales.

By Robert Williams • Jan. 29, 2019

'Hey Alexa, what's the future of voice ordering for groceries?'

Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.

By Krishna Thakker • Jan. 29, 2019

Reuters: Snapchat could make some snaps permanent

The image-sharing app is also considering whether to reveal the identities of users who make public posts.

By Robert Williams • Jan. 29, 2019

The hype cools on 5G — but the revolution is still coming

Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.

By Peter Adams • Jan. 29, 2019

Virtual reality for retail, marketing could hit $1.8B in 2022

VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.

By Dan O'Shea • Jan. 28, 2019

Brands ramp up ad spend on Facebook Stories by 124%, study finds

Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.

By Robert Williams • Jan. 28, 2019

'Resident Evil 2' YouTube ad lets viewers choose their adventure

One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.

By Robert Williams • Jan. 28, 2019

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019

WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform

Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility.

By Peter Adams • Jan. 25, 2019

87% plan to upgrade to a 5G-enabled phone, survey finds

Consumers are willing to pay more for the next-gen technology if it delivers on its promise. 

By Robert Williams • Jan. 25, 2019

Walmart gamifies in-store training with Spark City app

The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.

By Dan O'Shea • Jan. 25, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

Burger King teases Super Bowl spot with DoorDash mystery box

The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.

By Robert Williams • Jan. 24, 2019

Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival

Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.

By Robert Williams • Jan. 24, 2019

Amazon's new metrics help advertisers pinpoint cost of acquiring customers

Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.

By Erica Sweeney • Jan. 24, 2019

Target rolls out in-store contactless payments

The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.

By Dan O'Shea • Jan. 23, 2019

MillerCoors tests Foursquare's self-serve location data

Deeper insights could help the brewer determine how to reach consumers with programmatic ad buys on mobile.

By Robert Williams • Jan. 23, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019