Ad Tech: Page 97
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Freddie Mercury singalong hits Amazon Alexa for biopic release
U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.
By Robert Williams • Jan. 16, 2019 -
Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
By Erica Sweeney • Jan. 16, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Digital personal shopping assistant VERA debuts at NRF's Big Show
Piktorlabs has launched shopping assistant technology which can be used in-store or through e-commerce sites and mobile apps.
By Dan O'Shea • Jan. 15, 2019 -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
By Erica Sweeney • Jan. 15, 2019 -
Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
By Robert Williams • Jan. 15, 2019 -
Why Gartner expects CMOs to cut marketing analytics units in half
"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.
By Erica Sweeney • Jan. 15, 2019 -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019 -
Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019 -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019 -
Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019 -
AT&T and T-Mobile promise to stop sharing mobile location data
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance.
By Robert Williams • Jan. 14, 2019 -
Audi sponsors Alexa briefing from The New York Times
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners.
By Robert Williams • Jan. 14, 2019 -
Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
By Robert Williams • Jan. 14, 2019 -
Opinion
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • Jan. 14, 2019 -
Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
By Robert Williams • Jan. 14, 2019 -
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
Wayfair, StubHub team with United Airlines for frequent-flyer app relaunch
The revamped loyalty app comes just days after United announced voice-enabled check-in features on Google Assistant.
By Robert Williams • Jan. 11, 2019 -
American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
By Robert Williams • Jan. 11, 2019 -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019 -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
By Dan O'Shea • Jan. 10, 2019 -
Study: Smart speaker ownership surges 36% to 53M US adults
About 21% of people ages 18 and older said they own a smart speaker.
By Robert Williams • Jan. 10, 2019 -
AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
By Robert Williams • Jan. 10, 2019
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