Ad Tech: Page 97
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Sony boosts 'Escape Room' with playable 360-degree banner ads
The mobile ads "significantly" outperformed control creative, according to OmniVirt, which developed the campaign.
By Robert Williams • Jan. 23, 2019 -
Football fans less likely to use apps during Super Bowl, study finds
Just 14% of fans will use social media during the big game, compared to 39% of general consumers, AdColony said.
By Robert Williams • Jan. 23, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Mobile ticketing for sports will surge 64% by 2023, Juniper Research says
About 80 million people used mobile tickets for games last year amid the growing popularity of team-specific apps.
By Robert Williams • Jan. 23, 2019 -
Mobile users show greatest ad awareness while watching TV
Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.
By Robert Williams • Jan. 22, 2019 -
Ashley Furniture surpasses CTR benchmarks by 2x with AR ads
Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.
By Robert Williams • Jan. 22, 2019 -
Dentsu scales Merkle's push into embedded teams with acquisition of Filter
Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.
By Erica Sweeney • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook
A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.
By Erica Sweeney • Jan. 22, 2019 -
Report: Loyalty rewards, coupons bring QSR customers back
As fast food competition intensifies, chains should also leverage their mobile apps to capture repeat diners and boost profits.
By Kristine Sherred • Jan. 22, 2019 -
Google buys Fossil's smartwatch intellectual property for $40M
The move appears to give the tech giant more of a hardware play in the smartwatch space.
By Dan O'Shea • Jan. 18, 2019 -
TechCrunch: Lyft wants to bring AR/VR to ride-hailing passengers
Two patent applications detail a "virtual reality transportation experience" that would entertain riders and expedite pickups and drop-offs.
By Robert Williams • Jan. 18, 2019 -
NPR brings 'Wait Wait' comedy quiz show to smart speakers
Fans of "Wait Wait Don't Tell Me" can now play the trivia game through Google Assistant or Amazon Alexa.
By Robert Williams • Jan. 18, 2019 -
Sprint, TD Ameritrade beef up mobile services with Apple Business Chat
As people grow more comfortable messaging businesses, brands are placing greater emphasis on chat tools for on-the-go customers.
By Robert Williams • Jan. 17, 2019 -
Pandora pairs with SoundHound on voice-powered assistant
A hands-free digital assistant may give Pandora an edge as it faces greater competition from Spotify and Apple Music.
By Robert Williams • Jan. 17, 2019 -
SeatGeek teams with Cargo on in-car ticket sales
On-the-go passengers can search for live entertainment as they explore a new city or during their regular commute.
By Robert Williams • Jan. 17, 2019 -
Only 14% of consumers influenced by in-store VR/AI tech
A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.
By Dan O'Shea • Jan. 16, 2019 -
Niantic secures $245M in funding while some AR peers struggle
The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.
By Peter Adams • Jan. 16, 2019 -
Freddie Mercury singalong hits Amazon Alexa for biopic release
U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.
By Robert Williams • Jan. 16, 2019 -
Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
By Erica Sweeney • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Digital personal shopping assistant VERA debuts at NRF's Big Show
Piktorlabs has launched shopping assistant technology which can be used in-store or through e-commerce sites and mobile apps.
By Dan O'Shea • Jan. 15, 2019 -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
By Erica Sweeney • Jan. 15, 2019 -
Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
By Robert Williams • Jan. 15, 2019 -
Why Gartner expects CMOs to cut marketing analytics units in half
"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.
By Erica Sweeney • Jan. 15, 2019 -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019
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