NBC offers sales guarantees for STX Films campaign around 'The Upside'

The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango. 

By Erica Sweeney • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon reportedly rethinks NYC HQ2 after backlash

The Washington Post suggests that the company may be threatening to pull out of the Queens campus in order to put pressure on city and state officials to seal the deal.

By Natalie Black (Koltun) • Feb. 8, 2019

McDonald's, Chipotle, Yum and Dunkin' double down on delivery

Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.

By Julie Littman • Feb. 8, 2019

Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 8, 2019

Yum Brands hunts for global leader to build digital, tech strategy

Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.

By Samantha Schwartz • Feb. 8, 2019

Pinterest automates Shop the Look curation

The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

By Dan O'Shea • Feb. 8, 2019

MGM Resorts sponsors experience in Sacramento Kings game app

"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.

By Robert Williams • Feb. 8, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • Updated Feb. 8, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Expectations around brand trust jump 250% year-over-year, study finds

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high. 

By Erica Sweeney • Feb. 7, 2019

Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge

After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.

By Natalie Black (Koltun) • Feb. 7, 2019

Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions

Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.

By Chris Kelly • Feb. 6, 2019

50% of retailers list mobile shopping apps as a top priority

There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.

By Dan O'Shea • Feb. 6, 2019

How DTC brands see the purpose of stores

For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.

By Corinne Ruff • Feb. 6, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 6, 2019

NBA names AT&T as official sponsor to create tech-focused fan experiences

Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology.

By Erica Sweeney • Feb. 6, 2019

73% of media buyers favor programmatic in-app ads, study finds

A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.

By Robert Williams • Feb. 6, 2019

Digital restaurant ordering expected to triple by 2020

Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.

By Julie Littman • Feb. 5, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019