Ad Tech: Page 96
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Report: Reddit launches cost-per-click ads to attract new advertisers
Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Apple's Q1 beats lowered estimate as iPhone sales drop 15%
In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.
By Robert Williams • Jan. 30, 2019 -
Report: TikTok dips its toes into advertising
A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.
By Robert Williams • Jan. 30, 2019 -
1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day
Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.
By Robert Williams • Jan. 30, 2019 -
Report: Apple plans subscription service for video games
The "Netflix for games" would let customers get a bundle of games for a flat fee.
By Robert Williams • Jan. 29, 2019 -
Starbucks Rewards membership jumps 14% in Q1, highest gain in 3 years
Expanded delivery, mobile pay and better app personalization features were key to driving U.S. membership and sales.
By Robert Williams • Jan. 29, 2019 -
Deep Dive
'Hey Alexa, what's the future of voice ordering for groceries?'
Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.
By Krishna Thakker • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Deep Dive
The hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
By Peter Adams • Jan. 29, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.
By Dan O'Shea • Jan. 28, 2019 -
Brands ramp up ad spend on Facebook Stories by 124%, study finds
Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.
By Robert Williams • Jan. 28, 2019 -
'Resident Evil 2' YouTube ad lets viewers choose their adventure
One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.
By Robert Williams • Jan. 28, 2019 -
87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019 -
WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility.
By Peter Adams • Jan. 25, 2019 -
87% plan to upgrade to a 5G-enabled phone, survey finds
Consumers are willing to pay more for the next-gen technology if it delivers on its promise.
By Robert Williams • Jan. 25, 2019 -
Walmart gamifies in-store training with Spark City app
The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.
By Dan O'Shea • Jan. 25, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
Burger King teases Super Bowl spot with DoorDash mystery box
The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.
By Robert Williams • Jan. 24, 2019 -
Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival
Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.
By Robert Williams • Jan. 24, 2019 -
Amazon's new metrics help advertisers pinpoint cost of acquiring customers
Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.
By Erica Sweeney • Jan. 24, 2019 -
Target rolls out in-store contactless payments
The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.
By Dan O'Shea • Jan. 23, 2019 -
MillerCoors tests Foursquare's self-serve location data
Deeper insights could help the brewer determine how to reach consumers with programmatic ad buys on mobile.
By Robert Williams • Jan. 23, 2019 -
LinkedIn's new targeting tool tailors campaigns to match users' interests
Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.
By Erica Sweeney • Jan. 23, 2019 -
Almost half of Amazon advertisers spend more than $40k per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019
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