Ad Tech: Page 96
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Expectations around brand trust jump 250% year-over-year, study finds
Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.
By Erica Sweeney • Feb. 7, 2019 -
Q&A
Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge
After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.
By Natalie Black (Koltun) • Feb. 7, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions
Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.
By Chris Kelly • Feb. 6, 2019 -
50% of retailers list mobile shopping apps as a top priority
There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.
By Dan O'Shea • Feb. 6, 2019 -
Cara Salpini/Marketing Dive
How DTC brands see the purpose of stores
For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.
By Corinne Ruff • Feb. 6, 2019 -
Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Snap's revenue surges 36% as user base steadies at 186M
Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.
By Robert Williams • Feb. 6, 2019 -
NBA names AT&T as official sponsor to create tech-focused fan experiences
Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology.
By Erica Sweeney • Feb. 6, 2019 -
73% of media buyers favor programmatic in-app ads, study finds
A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.
By Robert Williams • Feb. 6, 2019 -
Digital restaurant ordering expected to triple by 2020
Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.
By Julie Littman • Feb. 5, 2019 -
Retrieved from Nike on February 05, 2019
Nike opens pop-up store based on its SNKRS app
Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.
By Dan O'Shea • Feb. 5, 2019 -
Toyota drives 1,200 dealer visits with location-based mobile ads
The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.
By Robert Williams • Feb. 5, 2019 -
Google's Q4 ad revenue rises 20% as its pricing power erodes
The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.
By Robert Williams • Feb. 5, 2019 -
Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 5, 2019 -
Warby Parker eyes mobile AR with virtual try-on tool
The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.
By Robert Williams • Feb. 5, 2019 -
Sugarfina bakes brand into 'Cooking Craze' mobile game
The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.
By Robert Williams • Feb. 4, 2019 -
Energizer readies 26 smartphone models for Mobile World Congress
Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.
By Robert Williams • Feb. 4, 2019 -
Report: Spotify in talks to buy Gimlet Media podcast network
Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.
By Robert Williams • Feb. 4, 2019 -
Top ad trade bodies push for clarity around California consumer privacy law
In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs.
By Peter Adams • Feb. 1, 2019 -
Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 1, 2019 -
Apple restores internal apps of Facebook and Google amid privacy flap
The suspensions didn't affect any apps that consumers downloaded, but are part of the tech giant's push to show how it's working to protect user privacy.
By Robert Williams • Feb. 1, 2019 -
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.
By Peter Adams • Jan. 31, 2019 -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Samsung rolls out first 1TB memory chip for smartphones
A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.
By Robert Williams • Jan. 31, 2019 -
IDC: Smartphone shipments dip 4.1% in 2018 for 'worst year ever'
Total shipments fell for the fifth straight quarter as China's smartphone market slumped.
By Robert Williams • Jan. 31, 2019
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