Foster Farms' mobile assistant matches emojis to different Thanksgiving personalities

The poultry processor's campaign includes content for holiday chefs like recipes, hacks and a "poultrypedia" that deciphers package labels.

By Robert Williams • Nov. 7, 2018

Study: Mobile video starts surpass 50% in Q2 for first time

5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.

By Robert Williams • Nov. 7, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says

The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.

By Erica Sweeney • Nov. 6, 2018

Snapchat Discover adds Comscore audience measurement

Advertisers still won't be able to see audited viewership numbers for specific shows on the messaging app.

By Robert Williams • Nov. 6, 2018

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

7-Eleven pilots mobile checkout to let customers skip the line

The convenience chain aims to make shopping even easier with features powered by mobile tech, including geofencing, QR codes and mobile payments.

By Robert Williams • Nov. 6, 2018

Disney, Atom Tickets launch loyalty deal with 'Ralph Breaks the Internet' promo

Atom Rewards members can automatically earn points for eligible Disney movie ticket purchases.

By Robert Williams • Nov. 6, 2018

New progress and pitfalls of mobile ad transparency

Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.

By Bill Alena • Nov. 6, 2018

Forrester: CMOs will use societal controversy to spark consumer energy in 2019

Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm. 

By Erica Sweeney • Nov. 6, 2018

Twitter hires director of culture and community from VMLY&R

God-is Rivera, former director of inclusion and cultural resonance at the ad agency, will help brands connect with multicultural groups.

By Robert Williams • Nov. 5, 2018

Half of search marketers bid on competitors' brand terms, study says

Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.

By Erica Sweeney • Nov. 5, 2018

Instagram cashes in on Promote ads for Stories, fresh analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Robert Williams • Nov. 5, 2018

Apple shocks with news it will stop reporting iPhone unit sales

Profits hit a record high and services revenue, which includes App Store sales and Apple Pay, also reached an all-time high of $10 billion, according to the company's latest earnings release. 

By Robert Williams • Nov. 2, 2018

Facebook seeks greater advertiser disclosures on data-sharing

Companies that want to exchange data must disclose ad partners and explain how they work together.

By Robert Williams • Nov. 2, 2018

WhatsApp ads are coming to messaging app's 'Status' stories

While the messaging app was previously averse to ads, the move is part of parent company Facebook's efforts to drive monetization as it struggles with slowing sales growth.

By Robert Williams • Nov. 2, 2018

Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

How WeWork's Conductor buy modernizes content marketing

Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds.

By Jacqueline Renfrow • Nov. 2, 2018

Panera to reach $2B in digital sales this year

An aggressive remodeling upgraded the chain's existing mobile app and added self-order kiosks and delivery.

By Kristine Sherred • Nov. 1, 2018

Report: Alcohol brands return to Snapchat

Heineken, Mast-Jägermeister and Campari are placing ads on Snapchat amid better guarantees that minors won't see their campaigns.

By Robert Williams • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Survey: iPhone owners spend more, have higher incomes than Android users

IPhone owners are generally happier than Android users and spend more on consumer goods.

By Robert Williams • Oct. 31, 2018

Walmart's holiday revamp includes mobile store maps, in-aisle checkout

The retail giant is making shopping easier by leveraging its stores, updating its website and blurring its channels.

By Daphne Howland • Oct. 31, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Study: App subscriptions gained momentum in 2018

While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.

By Robert Williams • Oct. 31, 2018