Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Analyst: Apple's search ad business may jump 4x to $2 billion by 2020

Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue. 

By Robert Williams • Oct. 23, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

JetBlue's fresh route takes off with New York AR experience

The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.

By Robert Williams • Oct. 23, 2018

Comic Dive: Portalgeist

As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?

By John Hazard and Lisa Burdige • Oct. 23, 2018

Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019

Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.

By Erica Sweeney • Oct. 22, 2018

Google adds reviews to Maps app, putting pressure on restaurants

The search engine surpassed other review sites when mobile overtook desktop in searches last year.

By Alicia Kelso • Oct. 22, 2018

Chipotle ties TV ad buy on Turner to a guaranteed sales lift

The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.

By Erica Sweeney • Oct. 22, 2018

Amazon teams with SevenRooms to build restaurant-specific Alexa skills

The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences. 

By Kristine Sherred • Oct. 22, 2018

Sony deals blockchain trading cards to boost 'Goosebumps 2'

The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.

By Robert Williams • Oct. 22, 2018

Reese's, K9 Advantix top YouTube's 6-second ad leaderboard

Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."

By Robert Williams • Oct. 22, 2018

Why it's no longer 'Facebook or nothing' for holiday mobile ads

As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.

By Kayla Matthews and Chantal Tode • Oct. 22, 2018

IPG outperforms peers, posting strong organic growth for Q3

The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.

By Peter Adams • Oct. 19, 2018

AmEx, PayPal deepen ties with cross-platform features

Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.

By Dan O'Shea • Oct. 19, 2018

EMarketer: Mobile ad spend set to trump all traditional media by 2020

Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.

By Robert Williams • Oct. 19, 2018

Kellogg mixes cereal brands 'All Together' for GLAAD partnership

The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.

By Erica Sweeney • Oct. 19, 2018

Lufthansa's AI-powered ad campaign personalizes travel experiences

Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.

By Erica Sweeney • Oct. 19, 2018

Report: P&G asks for retailer data to target programmatic ads

While retailers have long been reticent to share customer data, the CPG giant and world’s largest advertiser is positioning the data exchange as a way to better drive sales for stores. 

By Erica Sweeney • Oct. 19, 2018

Sprint sells off mobile ad arm to InMobi

The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.

By Robert Williams • Oct. 18, 2018

Denny's taps CRM platform Punchh to boost customer engagement

Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.

By Alicia Kelso • Oct. 18, 2018

Jimmy John's to test mobile, tap-and-go payments

The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery. 

By Kristine Sherred • Oct. 18, 2018

Google-supported AdLingo puts chatbots inside interactive display ads

Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.

By Robert Williams • Oct. 18, 2018

Report: Amazon accused of manipulating reviews for its own products

Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.

By Erica Sweeney • Oct. 18, 2018

YouTube advertisers can now target audiences watching on TV screens

Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data. 

By Erica Sweeney • Oct. 18, 2018

Most diners order delivery through restaurants, not third-party apps

Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.

By Alicia Kelso • Oct. 17, 2018

Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says

During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.

By Erica Sweeney • Oct. 17, 2018