Walmart will develop interactive shows in new joint venture

The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories. 

By Erica Sweeney • Oct. 12, 2018

MLB integrates Google Assistant into broadcast and social content for playoffs

During the championship games, which start today, announcers will ask Google Assistant a variety of questions.

By Erica Sweeney • Oct. 12, 2018

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

AARP's smart speaker app aims to get out the vote

"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.

By Robert Williams • Oct. 12, 2018

Asos debuts voice-powered shopping on Google Assistant

The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.

By Robert Williams • Oct. 12, 2018

Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Wayfair launches AR home design app for Magic Leap headset

Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.

By Robert Williams • Oct. 11, 2018

Snapchat debuts 12 original shows with AR 'portals'

"Snap Originals" let viewers step inside scenes using augmented reality.

By Robert Williams • Oct. 11, 2018

Verizon kills blocker of ad tracking on Safe Wi-Fi app

Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.

By Robert Williams • Oct. 11, 2018

Coca-Cola Amatil invests in AI restaurant tech startup TabSquare

The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.

By Erica Sweeney • Oct. 11, 2018

4 takeaways on video from Advertising Week

The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.

By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018

Google unwraps Pixel 3 phone, smart display and tablet

New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.

By Robert Williams • Oct. 10, 2018

CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon

Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.

By Peter Adams • Oct. 9, 2018

Report: Walmart's Vudu plans new shoppable video ad format

The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.

By Erica Sweeney • Oct. 9, 2018

Adobe's Magento and partners launch program to boost mobile conversions

The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.

By Robert Williams • Oct. 9, 2018

T-Mobile teams with Amazon, Google on prepaid 5G wireless

The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.

By Robert Williams • Oct. 9, 2018

Ford brings on more than 100 in-house marketers, BBDO in agency revamp

Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.

By Erica Sweeney • Oct. 9, 2018

Google+ to shutter after reports of exposed user data

While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.

By Robert Williams • Oct. 9, 2018

Comic Dive: Vacation, All I Ever Wanted

Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers. 

By John Hazard and Lisa Burdige • Oct. 9, 2018

Facebook debuts Portal for in-home video chat

The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.

By Robert Williams • Oct. 9, 2018

Report: Facebook Pixel adds first-party cookies option for advertisers

An opted-in first-party relationship must be established before any tracking or measurement occurs.

By Erica Sweeney • Oct. 8, 2018

Report: Salesforce acquires interactive email startup Rebel

Allowing marketers to deliver emails that enable direct action by recipients will help Salesforce expand its Marketing Cloud. 

By Erica Sweeney • Oct. 8, 2018

Marketers, take note of Netflix's move into interactive video

This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.

By Guy Atzmon • Oct. 8, 2018

Luxury furniture brand Artemest debuts AR app

Mobile users can preview how items might look in their home before making a purchase.

By Robert Williams • Oct. 8, 2018

Facebook rebrands Camera Effects Platform, expands program to Instagram

Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.

By Robert Williams • Oct. 8, 2018

NBCU app lets viewers win rewards for streaming shows

People can redeem accrued points at retailers like Amazon, Target and Walmart.

By Robert Williams • Oct. 8, 2018