NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Study: App subscriptions gained momentum in 2018

While the cost is higher to find paid subscribers who will make in-app purchases, the investment may be worth it as Amazon, Google and Apple see revenue growth.

By Robert Williams • Oct. 31, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

CPG ads next to upbeat articles perform 50% better, sentiment analysis finds

Different sentiments perform better depending on the industry, including happy emotions for CPG and entertainment brands or negative ones for tech and telecom, according to Kargo. 

By Robert Williams • Oct. 30, 2018

Google's interest-focused Discover feed makes mobile web debut

The addition is the latest step in the search giant's evolution to predict what information users seek and to keep them in the ecosystem longer.

By Robert Williams • Oct. 30, 2018

Sam's Club 'close' to unveiling cashierless Amazon Go rival

After hinting at the tech-heavy store concept this summer, the big-box retailer said it will soon open a store that banks on scan-and-go technology.

By Corinne Ruff • Oct. 30, 2018

Avon's algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018

AdExchanger: Amazon tests retargeting ads based on search data

The new marketing service marks the first time Amazon search data would be used off of the platform.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Report: J.M. Smucker debuts new marketing model, consolidates agency relationships

The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each.

By Erica Sweeney • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.

By Brad Gagne • Oct. 29, 2018

Avenue Stores taps influencers, shoppable Instagram Stories in app refresh

The company's focus on mobile strategies emphasizes the importance of commerce features made specifically for today's on-the-go consumers.

By Robert Williams • Oct. 29, 2018

Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site

The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny.

By Erica Sweeney • Oct. 29, 2018

Why advertisers can't take their eyes off the connected TV opportunity

Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.

By Shane Schick • Oct. 29, 2018

Diageo, Scotts and more recognized for achievements in data and analytics

The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy.

By Erica Sweeney • Oct. 28, 2018

Shopify adds Venmo to checkout payment options

The e-commerce company is embracing the mobile payment platform as it looks to reach young, mobile shoppers.

By Dan O'Shea • Oct. 26, 2018

Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown

The company is feeling more competition these days, but its "other" category, mostly comprised of advertising, kept up an explosive pace with 123% growth.

By Daphne Howland , Peter Adams • Oct. 26, 2018

The Trade Desk unveils new audience ID solution

Lotame, Rubicon Project and SpotX have said they will work with Unified ID Solution, with hopes that it will help them streamline workflows.

By Erica Sweeney • Oct. 26, 2018

Alphabet's Q3 revenue growth disappoints amid swelling competition

Google's 21% revenue growth in the quarter marks a slowdown from the 24% gain it saw a year earlier.

By Robert Williams • Oct. 26, 2018

Snap's Q3 revenue grows 43% despite losing 2M users

While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.

By Robert Williams • Oct. 26, 2018

Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween

The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.

By Robert Williams • Oct. 26, 2018

DTC beauty brand Madison Reed brings AR try-ons to hair coloring

Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.

By Robert Williams • Oct. 26, 2018