Google Shopping Actions wins over Best Buy, Sephora, Nike

The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.

By Dan O'Shea • Oct. 17, 2018

Toyota sees 21% performance lift with blockchain optimization for programmatic ads

Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.

By Erica Sweeney • Oct. 17, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

UNTUCKit adds mobile checkout to its in-store experience

The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.

By Dan Alaimo • Oct. 16, 2018

USA Today boosts metrics with mobile web redesign

Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.

By Robert Williams • Oct. 16, 2018

Kellogg supports World Food Day push with digital drive on Amazon

As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts.

By Erica Sweeney • Oct. 16, 2018

CVS now accepts Apple Pay

The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.

By Dan O'Shea • Oct. 15, 2018

Luxmart doubles sales conversions with progressive web app

Fast-loading web pages removed a major source of friction for shoppers of the online retailer.

By Robert Williams • Oct. 15, 2018

86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts

In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending. 

By Erica Sweeney • Oct. 14, 2018

Subway brings delivery to more than 9,000 locations

The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.

By Kristine Sherred • Oct. 12, 2018

Allstate's app adds AR tool to ease emergency planning

The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.

By Robert Williams • Oct. 12, 2018

Survey: Most businesses say their apps are a 'financial success'

Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.

By Robert Williams • Oct. 12, 2018

Walmart will develop interactive shows in new joint venture

The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories. 

By Erica Sweeney • Oct. 12, 2018

MLB integrates Google Assistant into broadcast and social content for playoffs

During the championship games, which start today, announcers will ask Google Assistant a variety of questions.

By Erica Sweeney • Oct. 12, 2018

AARP's smart speaker app aims to get out the vote

"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.

By Robert Williams • Oct. 12, 2018

Asos debuts voice-powered shopping on Google Assistant

The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.

By Robert Williams • Oct. 12, 2018

Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Wayfair launches AR home design app for Magic Leap headset

Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.

By Robert Williams • Oct. 11, 2018

Snapchat debuts 12 original shows with AR 'portals'

"Snap Originals" let viewers step inside scenes using augmented reality.

By Robert Williams • Oct. 11, 2018

Verizon kills blocker of ad tracking on Safe Wi-Fi app

Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.

By Robert Williams • Oct. 11, 2018

Coca-Cola Amatil invests in AI restaurant tech startup TabSquare

The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.

By Erica Sweeney • Oct. 11, 2018

4 takeaways on video from Advertising Week

The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.

By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018

Google unwraps Pixel 3 phone, smart display and tablet

New Google Lens functionality could give marketers another way to deliver shoppable experiences following the tech giant's recent expansion of visual search tools.

By Robert Williams • Oct. 10, 2018

CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon

Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.

By Peter Adams • Oct. 9, 2018

Report: Walmart's Vudu plans new shoppable video ad format

The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.

By Erica Sweeney • Oct. 9, 2018

Adobe's Magento and partners launch program to boost mobile conversions

The mobile optimization initiative spurred a 7.5% increase in average revenue per visit for participating merchants.

By Robert Williams • Oct. 9, 2018