A 2018 holiday marketing guide to data-driven campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

By Shane Schick • Oct. 8, 2018

Google Assistant lets users compare ride-hailing services via voice commands

The app version of Google Assistant will show information from popular ride-hailing services, including wait times and price comparisons. 

By Robert Williams • Oct. 5, 2018

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 5, 2018

Facebook revamps friend maps to copy Snapchat again

Resembling Snap Maps, the Nearby Friends pilot replaces a list view of neighborhood and city locations of friends with a map that groups them together.

By Robert Williams • Oct. 5, 2018

Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'

The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to experts.

By Peter Adams • Oct. 5, 2018

Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry. 

By Erica Sweeney • Oct. 4, 2018

Starbucks login conversion rate nearly doubles with new Google Assistant feature

H&M Home, Fitbit and Food Network are among the first to add new video, picture and text features to the voice-powered platform as it adds more engagement tools for brands.

By Robert Williams • Oct. 4, 2018

Apple's high-priced iPhone XS and XS Max boost revenue 7%, study finds

Apple released its most expensive phones earlier than it did last year, lifting sales and market share.

By Robert Williams • Oct. 4, 2018

Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow

Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations. 

By Peter Adams • Oct. 4, 2018

Accenture: 'CMO Collaborators' bring companies together, drive CX

Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers.

By Erica Sweeney • Oct. 3, 2018

Google boosts AI customer service offerings with acquisition of startup Onward

Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.

By Erica Sweeney • Oct. 3, 2018

Samsung Ads connects OTT, linear ad inventory for brands

The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.

By Robert Williams • Oct. 3, 2018

Uber Eats harnesses AI for $6B in annual bookings

The tech helps the company comb through data on restaurant order volume, food preparation time, pickups and deliveries.

By Robert Williams • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018

How Starbucks and Cole Haan grow brand loyalty through product innovation

Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.

By Peter Adams • Oct. 3, 2018

Smart checkouts will process $45B in transactions by 2023, study says

But it could take until 2021 before at least 2,000 stores have smart checkout technology implemented, according to Juniper Research.

By Dan O'Shea • Oct. 2, 2018

Study: Commuters spend more time shopping, ordering food on phones

The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work. 

By Robert Williams • Oct. 2, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018

Chipotle tests customer loyalty program

The rewards program is powered by a personalized CRM platform that lets the chain use targeted communication to drive trial, menu exploration and brand affinity.

By Robert Williams • Oct. 2, 2018

Facebook veteran Adam Mosseri to lead Instagram

His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.

By Robert Williams • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Nearly a quarter of households now have smart speakers

About four in 10 of those homes have two such devices, according to a recent Nielsen survey.

By Dan O'Shea • Oct. 1, 2018

New Data Transparency Label looks like nutrition information panel

Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.

By Erica Sweeney • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018