AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate

The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.

By Erica Sweeney • Oct. 25, 2018

Honda links with SoundHound to develop AI-powered voice assistant

The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.  

By Erica Sweeney • Oct. 25, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

McDonald's mobile app download rate doubled in Q3

The chain's app has been downloaded 60 million times while Burger King's recently launched app saw 2 million in its first few weeks.

By Robert Williams • Oct. 25, 2018

Facebook seeks to entice Gen Z with music-sharing in Stories, profiles

The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.

By Robert Williams • Oct. 25, 2018

YouTube TV debuts AR ads during World Series broadcast

The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience. 

By Erica Sweeney • Oct. 25, 2018

Study: Companies with more mature analytics operations see 9% increase in marketing ROI

National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics.

By Erica Sweeney • Oct. 25, 2018

Apple's Cook pushes for US privacy law, with GDPR model in mind

As scrutiny around handling of user data grows, a more comprehensive, countrywide law would potentially give Apple an edge over competitors.

By Peter Adams • Oct. 24, 2018

BuzzFeed: Android ad fraud scheme steals millions from advertisers

A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.

By Robert Williams • Oct. 24, 2018

Rimmel leverages AI-powered tool to fight beauty cyberbullying

The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.

By Erica Sweeney • Oct. 24, 2018

SoundCloud brings music sharing to Instagram Stories

By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.

By Robert Williams • Oct. 24, 2018

San Francisco gets its first Amazon Go store

The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.

By Dan O'Shea • Oct. 24, 2018

HSBC branch wait times improve with Samsung smartwatch pilot

Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.

By Robert Williams • Oct. 24, 2018

Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Analyst: Apple's search ad business may jump 4x to $2 billion by 2020

Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue. 

By Robert Williams • Oct. 23, 2018

JetBlue's fresh route takes off with New York AR experience

The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.

By Robert Williams • Oct. 23, 2018

Comic Dive: Portalgeist

As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?

By John Hazard and Lisa Burdige • Oct. 23, 2018

Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019

Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.

By Erica Sweeney • Oct. 22, 2018

Google adds reviews to Maps app, putting pressure on restaurants

The search engine surpassed other review sites when mobile overtook desktop in searches last year.

By Alicia Kelso • Oct. 22, 2018

Chipotle ties TV ad buy on Turner to a guaranteed sales lift

The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.

By Erica Sweeney • Oct. 22, 2018

Amazon teams with SevenRooms to build restaurant-specific Alexa skills

The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences. 

By Kristine Sherred • Oct. 22, 2018

Sony deals blockchain trading cards to boost 'Goosebumps 2'

The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.

By Robert Williams • Oct. 22, 2018

Reese's, K9 Advantix top YouTube's 6-second ad leaderboard

Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."

By Robert Williams • Oct. 22, 2018

Why it's no longer 'Facebook or nothing' for holiday mobile ads

As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.

By Kayla Matthews and Chantal Tode • Oct. 22, 2018

IPG outperforms peers, posting strong organic growth for Q3

The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.

By Peter Adams • Oct. 19, 2018

AmEx, PayPal deepen ties with cross-platform features

Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.

By Dan O'Shea • Oct. 19, 2018