T-Mobile teams with Amazon, Google on prepaid 5G wireless

The Amazon tie-in may compel some prepaid customers to stick with their mobile plans in order to access Prime's subscription features.

By Robert Williams • Oct. 9, 2018

Ford brings on more than 100 in-house marketers, BBDO in agency revamp

Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.

By Erica Sweeney • Oct. 9, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google+ to shutter after reports of exposed user data

While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.

By Robert Williams • Oct. 9, 2018

Comic Dive: Vacation, All I Ever Wanted

Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers. 

By John Hazard and Lisa Burdige • Oct. 9, 2018

Facebook debuts Portal for in-home video chat

The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.

By Robert Williams • Oct. 9, 2018

Report: Facebook Pixel adds first-party cookies option for advertisers

An opted-in first-party relationship must be established before any tracking or measurement occurs.

By Erica Sweeney • Oct. 8, 2018

Report: Salesforce acquires interactive email startup Rebel

Allowing marketers to deliver emails that enable direct action by recipients will help Salesforce expand its Marketing Cloud. 

By Erica Sweeney • Oct. 8, 2018

Marketers, take note of Netflix's move into interactive video

This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.

By Guy Atzmon • Oct. 8, 2018

Luxury furniture brand Artemest debuts AR app

Mobile users can preview how items might look in their home before making a purchase.

By Robert Williams • Oct. 8, 2018

Facebook rebrands Camera Effects Platform, expands program to Instagram

Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.

By Robert Williams • Oct. 8, 2018

NBCU app lets viewers win rewards for streaming shows

People can redeem accrued points at retailers like Amazon, Target and Walmart.

By Robert Williams • Oct. 8, 2018

A 2018 holiday marketing guide to data-driven campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

By Shane Schick • Oct. 8, 2018

Google Assistant lets users compare ride-hailing services via voice commands

The app version of Google Assistant will show information from popular ride-hailing services, including wait times and price comparisons. 

By Robert Williams • Oct. 5, 2018

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 5, 2018

Facebook revamps friend maps to copy Snapchat again

Resembling Snap Maps, the Nearby Friends pilot replaces a list view of neighborhood and city locations of friends with a map that groups them together.

By Robert Williams • Oct. 5, 2018

Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'

The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to experts.

By Peter Adams • Oct. 5, 2018

Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry. 

By Erica Sweeney • Oct. 4, 2018

Starbucks login conversion rate nearly doubles with new Google Assistant feature

H&M Home, Fitbit and Food Network are among the first to add new video, picture and text features to the voice-powered platform as it adds more engagement tools for brands.

By Robert Williams • Oct. 4, 2018

Apple's high-priced iPhone XS and XS Max boost revenue 7%, study finds

Apple released its most expensive phones earlier than it did last year, lifting sales and market share.

By Robert Williams • Oct. 4, 2018

Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow

Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations. 

By Peter Adams • Oct. 4, 2018

Accenture: 'CMO Collaborators' bring companies together, drive CX

Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers.

By Erica Sweeney • Oct. 3, 2018

Google boosts AI customer service offerings with acquisition of startup Onward

Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.

By Erica Sweeney • Oct. 3, 2018

Samsung Ads connects OTT, linear ad inventory for brands

The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.

By Robert Williams • Oct. 3, 2018

Uber Eats harnesses AI for $6B in annual bookings

The tech helps the company comb through data on restaurant order volume, food preparation time, pickups and deliveries.

By Robert Williams • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018