How Starbucks and Cole Haan grow brand loyalty through product innovation

Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.

By Peter Adams • Oct. 3, 2018

Smart checkouts will process $45B in transactions by 2023, study says

But it could take until 2021 before at least 2,000 stores have smart checkout technology implemented, according to Juniper Research.

By Dan O'Shea • Oct. 2, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Study: Commuters spend more time shopping, ordering food on phones

The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work. 

By Robert Williams • Oct. 2, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018

Chipotle tests customer loyalty program

The rewards program is powered by a personalized CRM platform that lets the chain use targeted communication to drive trial, menu exploration and brand affinity.

By Robert Williams • Oct. 2, 2018

Facebook veteran Adam Mosseri to lead Instagram

His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.

By Robert Williams • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Nearly a quarter of households now have smart speakers

About four in 10 of those homes have two such devices, according to a recent Nielsen survey.

By Dan O'Shea • Oct. 1, 2018

New Data Transparency Label looks like nutrition information panel

Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.

By Erica Sweeney • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Goldman: Apple will charge Google $12B to be default search engine in 2019

The bank estimates that the tech giant makes more money from traffic fees than from its Apple Music and iCloud.

By Robert Williams • Oct. 1, 2018

WSJ: Havas among ad agencies targeted in federal probe around media-buying practices

The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016.

By Peter Adams • Sept. 28, 2018

Burger King parodies AI in campaign created by 'agency of robots'

With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths. 

By Chantal Tode , Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Snapchat expands 3 e-commerce, ad targeting features to all marketers

After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.

By Robert Williams • Sept. 28, 2018

Report: Amazon mulls building its own ad product for OTT TV

As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.

By Erica Sweeney • Sept. 27, 2018

Study: Consumers favor 'mobile-first' experience from businesses

More than half surveyed said they would choose to use one company over another based on interactions on their devices.

By Robert Williams • Sept. 27, 2018

Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

Google secures new MRC accreditations, updates progress on brand safety and reach measurement

YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions. 

By Peter Adams , Erica Sweeney • Sept. 27, 2018

Facebook opens Stories ads to all advertisers

KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.

By Chris Kelly • Sept. 26, 2018

AT&T revamps ad business with new company Xandr

Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.

By Erica Sweeney • Sept. 26, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Domino's mobile app rings in new virtual dinner bell

Customers can use the feature to notify friends and family that pizza has arrived.

By Robert Williams • Sept. 26, 2018