EMarketer: Mobile ad spend set to trump all traditional media by 2020

Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.

By Robert Williams • Oct. 19, 2018

Kellogg mixes cereal brands 'All Together' for GLAAD partnership

The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.

By Erica Sweeney • Oct. 19, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Lufthansa's AI-powered ad campaign personalizes travel experiences

Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.

By Erica Sweeney • Oct. 19, 2018

Report: P&G asks for retailer data to target programmatic ads

While retailers have long been reticent to share customer data, the CPG giant and world’s largest advertiser is positioning the data exchange as a way to better drive sales for stores. 

By Erica Sweeney • Oct. 19, 2018

Sprint sells off mobile ad arm to InMobi

The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.

By Robert Williams • Oct. 18, 2018

Denny's taps CRM platform Punchh to boost customer engagement

Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.

By Alicia Kelso • Oct. 18, 2018

Jimmy John's to test mobile, tap-and-go payments

The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery. 

By Kristine Sherred • Oct. 18, 2018

Google-supported AdLingo puts chatbots inside interactive display ads

Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.

By Robert Williams • Oct. 18, 2018

Report: Amazon accused of manipulating reviews for its own products

Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.

By Erica Sweeney • Oct. 18, 2018

YouTube advertisers can now target audiences watching on TV screens

Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data. 

By Erica Sweeney • Oct. 18, 2018

Most diners order delivery through restaurants, not third-party apps

Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.

By Alicia Kelso • Oct. 17, 2018

Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says

During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.

By Erica Sweeney • Oct. 17, 2018

Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts

Revamped features boosted clicks on products to retail sites by 40% last quarter.

By Robert Williams • Oct. 17, 2018

Facebook Portal data could be used for ad targeting

Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.

By Robert Williams • Oct. 17, 2018

Google Shopping Actions wins over Best Buy, Sephora, Nike

The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.

By Dan O'Shea • Oct. 17, 2018

Toyota sees 21% performance lift with blockchain optimization for programmatic ads

Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.

By Erica Sweeney • Oct. 17, 2018

UNTUCKit adds mobile checkout to its in-store experience

The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.

By Dan Alaimo • Oct. 16, 2018

USA Today boosts metrics with mobile web redesign

Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.

By Robert Williams • Oct. 16, 2018

Kellogg supports World Food Day push with digital drive on Amazon

As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts.

By Erica Sweeney • Oct. 16, 2018

CVS now accepts Apple Pay

The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.

By Dan O'Shea • Oct. 15, 2018

Luxmart doubles sales conversions with progressive web app

Fast-loading web pages removed a major source of friction for shoppers of the online retailer.

By Robert Williams • Oct. 15, 2018

86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts

In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending. 

By Erica Sweeney • Oct. 14, 2018

Subway brings delivery to more than 9,000 locations

The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.

By Kristine Sherred • Oct. 12, 2018

Allstate's app adds AR tool to ease emergency planning

The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.

By Robert Williams • Oct. 12, 2018

Survey: Most businesses say their apps are a 'financial success'

Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.

By Robert Williams • Oct. 12, 2018